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Californias Marine Protected Areas Susan Ashcraft California - - PowerPoint PPT Presentation
Californias Marine Protected Areas Susan Ashcraft California - - PowerPoint PPT Presentation
Californias Marine Protected Areas Susan Ashcraft California Department of Fish and Wildlife (CDFW) Ocean Communicators Alliance Workshop, San Francisco April 3, 2013 Overview Background: Mandate for MPAs in California Status of
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Background: MPA Mandate
Marine Life Protection Act (1999)
Requires redesign of California’s system of MPAs to meet specific goals Applies to state waters (0-3 miles offshore) Local knowledge and science incorporated Identifies CDFW as the lead managing agency
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Central Coast (29) Sep 2007 North Central Coast (25) May 2010 South Coast (50) Jan 2012
Status of Redesigned MPA Network
North Coast (20) Dec 2012
Note: San Francisco Bay planning is on hold
*
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Before and After Redesign
1999
Area with MPAs 2.7%
(0.2% no-take)
Area with MPAs 16.1%
(9% no-take)
Area Without MPAs 83.9%
2013
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North Central Coast MPA Network
NUMBER:
- 22 MPAs
- 3 SMRMAs
- 6 special
closures AREA:
- 20% of region’s
state waters
- (11% no-take)
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MPA Management
California Department of Fish and Wildlife:
- Trustee agency responsible for managing
California’s living resources and habitats
- Lead agency for state MPAs
CDFW MPA Management Tasks:
- Regulatory process
- Public outreach
- Enforcement
- Managing scientific collecting
- Monitoring
- Adaptive management
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MPA Outreach: CDFW Efforts
As lead managing agency, CDFW is responsible for providing MPA regulations to the public Purpose:
- Increase awareness and understanding
- Facilitate compliance
- Support enforcement
- Encourage informed enjoyment, stewardship
- MPA effectiveness
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MPA Outreach: CDFW Efforts
Outreach Approach
- Broad dissemination
- Regional and statewide scale
- Diverse tools
- Print and online
- Notices/posters
- Detailed guides
- Online resources (redesigned
website)
- MPA Mobile website
- Direct public interaction
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CDFW relies on partners for MPA outreach
- Help distribute MPA materials
- Leverage resources
- Fill gaps
- Local-scale work
- Reach more diverse audiences
- Communicate the importance of MPAs
- Build stewardship and enjoyment of ocean
resources
Photo: CDFW Photo: Rebecca Garwood
MPA Outreach Partners
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Diverse community of participants are engaged:
- “Key communicators”
- Agencies & elected officials (federal, state,
local)
- Non-governmental organizations
- Private foundations
- Tribes
- Community members & businesses
- Academic institutions and aquaria
Photo: CDFW Photo: Rebecca Garwood
MPA Outreach Partners
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Importance of Partnership Coordination
Local outreach efforts are welcome Please coordinate with CDFW:
Coordination is vital for program success!
Why bother?
- For product effectiveness and enforcement
effectiveness
- To meet local MPA goals and MPA network
goals
- Exchange information
- Maximize regional efficiency and
effectiveness
- Ensure cohesion and consistency
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Lessons Learned in Coordination – Examples of success
Photo: CDFW Photo: Rebecca Garwood
MPA Outreach Partner Coordination
Example:
America’s Cup MPA pledge and aquarium display
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Lessons Learned in Coordination – Examples of success
Photo: CDFW Photo: Rebecca Garwood
MPA Outreach Partner Coordination
Example:
MPA sign development with Monterey Bay Sanctuary Foundation
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Lessons Learned in Coordination – Examples of success
Photo: CDFW
MPA Outreach Partner Coordination
Why coordination worked:
- Early contact with
CDFW
- Kept CDFW involved
as product evolved
- Included accurate &
consistent CDFW language
- Identified solutions
together
- Both CDFW and
partners continued to learn, and benefitted
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Lessons Learned in Coordination – Challenges
Photo: CDFW
MPA Outreach Partner Coordination
Risks of not coordinating: Enforcement experience
- Unintended effects/ eroded benefits from incomplete, inconsistent
- r incorrect information
These lessons learned have helped CDFW develop guidelines for partner products
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CDFW has committed resources to support partner coordination
- MPA Outreach Coordination Project (formed in 2012)
- Guidance, templates, examples
- CDFW review and approval process - streamlined
and...
Photo: CDFW Photo: Rebecca Garwood
Partner Coordination: CDFW Resources
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CDFW is taking steps to enhance coordination by compiling a written guide
- MPA Outreach Partners Guide
- CDFW outreach priorities
- Content standards & guidelines
- Graphic templates and examples
- CDFW review process
Photo: CDFW Photo: Rebecca Garwood
Partner Coordination: CDFW Resources
Courtesy of Jim Patterson
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CDFW is taking steps to enhance coordination by compiling a written guide:
- MPA Outreach Partners Guide
- Expected Completion: Late 2013 – Early 2014
- Available today: Quick reference guide, review process,
contacts
Photo: CDFW Photo: Rebecca Garwood
Partner Coordination: CDFW Resources
Courtesy of Jim Patterson
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Wrap-up
Organizations can best help by working in coordination with us.
- Please keep CDFW informed of developing projects
(early)
- CDFW guidance and review will focus on what we do best
(e.g., regulations text, MPA content, enforcement experience)
- That way, you can focus on what you do best!
(e.g., local needs, audience focus, format specialties)
Input and ideas welcome!
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Thank you!
Photo: K. Singh
Photo: CDFW