C L A I M
D E N I E D
January 2006
A publication of the Lowenstein Sandler Insurance Law Practice Group
H
istorically, patent infringement is not an offense covered by standard advertising injury provisions. However, as the Western District of Washington held recently in Amazon.com v. Atlantic Mutual Insurance Company, 2:05-cv-00719- RSM (W .D. Wash. July 21, 2005), patent infringement may constitute advertising injury when the advertising technique itself is patented. The three underlying lawsuits at issue in Amazon.com alleged patent infringement based on the insured’s use of patented technology for electronic catalog systems, customized electronic identification, and virtual shopping carts on its website. The policies in effect at the time defined “advertisement” as “a notice that is broadcast or published to the general public or specific market segments about your goods, products or services for the purpose of attracting customers
- r supporters.” The insurer refused to
defend the claims, arguing that there was no causal connection between the patent infringements and the insured’s advertising activities. The Court disagreed, finding that the insured’s website was itself advertising because it existed for the purpose of promoting products for sale to the
- public. The insured’s use of patented
technology on its website was therefore misappropriation of advertising ideas as defined in the policies, and it was the insured’s advertising activities which caused the injuries alleged by the patent holders. Because the patent holders’ complaints alleged facts sufficient to trigger the policies, the Court held that the insurer had a duty to defend the claims. The insurance industry has been cutting back on advertising injury coverage for several years, both by defining advertising more narrowly and by including specific website and Internet restrictions. Therefore, many policies no longer have the broad language at issue in Amazon .com. Some insurers have gone even farther, adding partial or
This document is published by Lowenstein Sandler PC to keep clients informed about current issues. It is intended to provide general information only.
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Patent Infringement as Advertising Injury: Amazon.com v. Atlantic Mutual
By Julia M. Clinton, Esq.
Inside
DEFENSE COSTS - WILL YOU HAVE TO PAY BACK YOUR INSURER? N.J.M. INS. CO. V . DELTA PLASTICS CORP., INSURANCE COVERAGE FOR WORKERS COMPENSATION CLAIMS NEW JERSEY SUPREME COURT RESTRICTS SCOPE OF ABSOLUTE POLLUTION EXCLUSION TO TRADITIONAL ENVIRONMENTAL POLLUTION SCENARIOS