Business Response Beyond the Fenceline Outside the Fenceline - PowerPoint PPT Presentation

Business Response Beyond the Fenceline Outside the Fenceline Inside the Fenceline

Corporate Social Responsibility Refers to a business principle that • requires companies to look at the impact of their products and practices on society, the environment and on development ; and on their relationship with their stakeholders Common manifestations: • Social investments – Corporate – Community – Partnerships Managing Workplace Conditions – Environmental Stewardship –

CSR Initiatives: Bayer Crop Science, Coca Cola Bottlers - • Support to River Councils such as the Save Silang Sta Rosa River Program for the Silang – Sta Rosa – Binan corridor and the SACRED / San Cristobal River Enhancement Defenders Caltex Phils’ Good Roots Agroforestry • Projects Community – based coastal resources • management programs of Petron Phils in Batangas Bay and of Pilipinas Shell in Oriental Mindoro Corporate sponsored community – based • ecological waste disposal and recycling PBSP’s reforestation and marine sanctuary • projects in Samar, Ragay and Samal in collaboration with communities and local governments Various corporate – assisted wildlife • conservation programs (e.g for the Phil. Eagle, the Pawikan, the Irawady dolphin of Northern Palawan and the Dugong)

Avon’s Breast Cancer Crusade Illustrates cause-related marketing (i.e. capturing niche markets by • targeting the social concerns of consumers) using the strength of its marketing, distribution and sales networks to build brand loyalty, while at the same time increasing women’s access to health care and basic education Mission: to ensure that women – particularly low income, minority • or older women – have access to breast cancer education and early- detection screening services, at little or no cost to them. Serves as gateway into the health care system. Develops partnerships with local hospitals, ministries of health, and • NGOs in designing programs, identifying needs for services, training Avon employees and sales reps, and contextualizing educational materials has raised $160 million since 1992, • Source: CORPORATE SOCIAL RESPONSIBILITY IN PRACTICE CASEBOOK Catalyst Consortium, 2002

PBSP : HIV/ AIDs prevention in the workplace The program involved the formation of peer educators and • counselors (PEC) in the workplace to provide timely and accurate information and provision of assistance to formulate company HIV/AIDS policies. Expanded education program model to 31 local companies in four • regions, reaching more than 25,000 employees Strategies used for implementing the model included peer • educators and counselors (PEC) and PEC trainers training; information dissemination, counseling, and referral for services in partnership with NGOs for training, HIV testing, counseling, hotline, and other services.; executive briefings; and HIV/AIDS policy formulation workshops.

Manila Water Company: Investing in Employee Development awarded the Pro-active Program Achievement Hall of Fame Award in 2010 by DTI for setting industry standards on labor quality, productivity and community relations in the Philippines. Water for the Community / Tubig Para sa Barangay -- connecting urban poor • households to water lines and retaining the connection for the long haul; provides continuous, reliable access to safe and affordable water. Water connection costs have dropped by almost compared to costly vended water Water quality monitoring and Water Laboratory Services accreditation by stringent • quality and safety standards of the International Organization for Standardization’s (ISO) ISO/IEC 17025:2005, ISO 14001:2004 and OHSAS 18001:2007, DOH and DENR. Cleaning the Rivers through Wastewater Management - expanded sanitation coverage • in the East Zone by commissioning two new sewage treatment facilities Talent Development – In 2010, spent P20.7M in training and development. • 53 percent - technical skills development to ensure steady supply of talent for operations and stay updated on international best practices 34 percent - in leadership development and getting results through others 13 percent : exposing our key talents to local and international forums to enable them to network and benchmark with other practitioners in the field.

Equal Opportunity Program . “ More and more companies in the world espouse CSR. In our company, it’s a way of life, not just a marketing ploy… It is the responsibility of every Filipino company who can afford, to help.” • about 30 percent of the employees are hearing-impaired or with similar handicaps. Also supports three schools and 14 centers that provide basic sign language • courses to the hearing-impaired. Upon graduation, some students are sent to college as scholars, while others are hired by the company

Sustainable Development Meeting the needs of the present without compromising the ability of future generations to meet their own needs Ecological Integrity Growth with Empowerment Equity of People/ Institutions

Sustainable Development in Business A commitment to the principles of sustainable development via economic growth, ecological balance and social progress …. With the belief that the pursuit of SD helps companies prosper and maintain their long term license to operate, innovate and grow. Business is seen as a key provider of solutions …. And has both an opportunity and responsibility to demonstrate that it can contribute to functioning societies. World Business Council for Sustainable Development

“ (We) make this commitment to position our accountabilities to the “the business environment is environment and to society challenged by complex with equal importance as problems arising from our financial position …. climate change … we must respond more meaningfully to the problems … and Jaime Ayala, CEO, Ayala Land 2007 Sustainability Report leverage our position as an industry leader

“ We place environmental management high on our priorities as a company. We recognize the public's high expectations for responsible management in this area and strive to meet and exceed those expectations" Ian Thackwray Former COO, Holcim Philippines, Inc. Chief Operating Officer Ian Thackwray receives the Kapatiran sa Industriya (KAPATID) Award from Her Excellency Holcim Cement Phils President Gloria Macapagal-Arroyo during the 30th National Conference of Employers, organized by the Employers Confederation of the Philippines (ECOP) last April 2.The award was given in recognition of the outstanding productivity and quality achievements of the company’s Lugait Plant in Misamis Oriental. Holcim-Lugait Plant has consistently achieved excellent manufacturing efficiencies and quality ratings while meeting environmental standards and regulations.