BUSINESS MODEL APRIL 30, 2014 Jim Sullivan TRANSFORMING YOUR - - PowerPoint PPT Presentation

TRANSFORMING THE BUSINESS MODEL – APRIL 30, 2014

TRANSFORMING YOUR BUSINESS THROUGH IMPACT EVALUATION

Jim Sullivan

How does LEO work?

• Rigorous research

 Randomized controlled trials (RCTs)  Natural Experiments

• Connecting service providers with

researchers

How evaluation can transform your business?

How evaluation can transform your business?

• Identify the best programs and

demonstrate their impact

• Make effective programs better
• Enable replication and scale-up
• Increasingly required by funders

Demand for concrete evidence is growing

Gates foundation

“…once we’ve made a grant, we expect the grantee to measure progress and report on the results…We aspire to measure the … ultimate impact of our work”

W.H. Kellogg Foundation

“Our goal is to improve the well-being of people. Evaluation furthers this goal by providing ongoing, systematic information that strengthens projects during their life cycle, and ….assess the extent of change.”

What is evaluation?

Needs

What is the problem that needs to be addressed?

Input Output Outcome Impact

(Primary Outcome)

What resources go into the intervention? What the intervention does? Who does it reach? What changes as a result of the intervention? What is the main effect of the intervention?

Long-term Goal

What is the ultimate impact?

Needs Assessment Process Evaluation

Impact Evaluation Program Evaluation

An evaluation framework

What is impact evaluation?

Intervention Primary Outcome

Time

Impact Impact

Impact evaluation

• The key to impact evaluation: knowing the

counterfactual

 What would outcomes be in the absence of the

program?

• Problem – we do not observe the

counterfactual

• Ways to construct a counterfactual

 The gold standard: randomized controlled trials

(RCTs)

 Natural experiments

Evaluation Naysayers

• Not enough resources
• We don’t want to deprive the most needy
• f help
• I don’t need statistics to tell me I’m making

a difference

Impact Evaluation: Getting Started

• Start small
• Systematically measure inputs, outputs,

and outcomes

• Identify comparison groups
• Practice evidence-based program design

The KaBOOM! Influence Strategy

Danielle Marshall Director Community Engagement dmarshall@kaboom.org

We have always been a champion for play

KaBOOM! has been a powerful champion for play for the past 18

• years. Together with our partners, we have built, improved and
• pened more than 15,000 playgrounds, engaged more than

1,000,000 volunteers and served more than 6,600,000 children. However, while our presence and impact have grown, so have the problems facing our nation’s children.

Play is disappearing

Currently, only one in four children gets 60 minutes of physical activity

• r active play every day.

Play is on the decline.

Our kids are in trouble

Children are missing out on the childhood they deserve. America’s children are increasingly unhappy, unhealthy and falling behind.

• 1 in 3 are obese or overweight
• 1 in 5 have a mental illness
• The U.S. ranks #31

internationally in math scores

Play is a solution

Research confirms that play – physically active, imaginative and interactive play – is a powerful solution to these problems because play benefits the whole child. Play can transform children – from sedentary to physically active, bored to mentally active and solitary to socially active.

Our bold goal drives us toward play as a solution

All children get the balance of active play they need…to grow up to be healthy and successful adults. Particularly the 16 million children growing up in poverty.

We need to spark behavior and societal norm change to achieve our bold goal

Behavior change means that children will actually play more, actively and in a balanced way. Societal norm change means that society will reinforce the expectation that children play actively every day.

Societal-level change requires an Influence Strategy

To achieve our bold goal, we must mobilize many people to promote and protect play. Studies indicate that while many parents, caregivers and city leaders are aware that play is important, this awareness does not translate into action.

AWARENESS that play has critical benefits for children UNDERSTANDING that play helps solve urgent problems affecting children but that children aren't getting the play they need RESPONSIBILITY to create more play for the children I care about and those who need it most ACTION to protect and promote play RESULTS in all children getting the play they need*

We will focus on moving key audiences from awareness to taking action toward the result of all children getting the play they need to thrive:

Our Influence Strategy is key to our success

Key audience #1: Grassroots

Grassroots influencers include parents, caregivers and community members who take action to protect and promote play.

Wanda Quon, an elementary school principal in Jackson, Miss, built a playground

with KaBOOM! at her school in 2006 and has since become an exemplary advocate protecting and promoting play in her community. Wanda went on to build a walking track and fitness zone at her school open to the community, to host play days and family wellness events, and to integrate play into her school's curriculum.

Cynthia Gentry of Atlanta, Ga., a mother, grandmother, and lifetime child advocate,

exemplifies a grassroots innovator: a play advocate that takes action and inspires others. As a leader in changing the state of play in her community, Cynthia founded the Atlanta Task Force for Play, leads a Playground Design Competition (Playable10), and advocates for play by writing articles in Atlanta Magazine on the need to save recess.

Mobilizing the Grassroots

To inspire grassroots action, we will:

• Shine a spotlight on relatable, everyday heroes who are promoting and

protecting play in their communities.

• Drive digital engagement that successfully converts passive web

visitors into people engaged in the cause of play.

• Incentivize grassroots individuals to promote and protect play.

Key audience #2: Grasstops

Grasstops influencers are municipal officials, corporate leaders, leading non-profit institutions, philanthropists and other key city- wide influencers who take action to promote and protect play.

Mayor Chip Johnson of Hernando, Miss., has met with First Lady

Michelle Obama to discuss active play, fitness, and health, and has been featured in magazines advocating for Playful City USA. He has organized play activities for hundreds of kids and adults in Hernando, and now, his mission is for “all cities in Mississippi to be a Playful City USA communities.”

Mobilizing the Grasstops

We will encourage and empower a small number of innovative, leading cities by incentivizing comprehensive city-wide action in support of play. We will publicly recognize these shining examples in order to inspire a growing number, or ‘domino effect,’ of cities who emulate the shining examples. We will prioritize comprehensive cross-sector partnerships to ensure that the city’s programming, infrastructure and policies support play.

What success looks like

Cities -- where innovation and commitment to play are taking hold -- will have stepped forward to take comprehensive action for play because play will be seen as a critical solution to pressing problems related to education, physical health, mental wellness, and urban renewal. In these cities, grassroots advocates inspired by everyday heroes like Cynthia Gentry and Wanda Quon will hold grasstops leaders accountable for making play a priority. At the same time, city leaders such as Mayor Chip Johnson will be working on infrastructure, policies and programming to protect play – not alone but in cross-sector partnerships with other elected officials, business leaders and influential community leaders.

Measuring our progress

We will measure our near-term progress toward the goal of generational norm change by monitoring the diffusion of ideas, actions taken by individuals and cities, and results across cities.

Short-Term

Year 1-3

Mobilizing the Base Mid-Term

Year 3-5

Developing Proof Points Long-Term

Year 5-10

Reversing the Decline in Play Ultimate

Generational

Changing the Societal Norm

Advancing our Influence Strategy

We will support our Influence Strategy with efforts in:

• Thought Leadership
• Research
• Strategic Communications

Together, when we are successful…

• All children will get the

childhood they deserve.

• Their lives will be filled with

the joy of play.

• They will grow up to be

healthy and successful adults.

WILL DEKREY, MANAGER OF NETWORK & KNOWLEDGE, COMMUNITY WEALTH PARTNERS

10 Insights on Social Transformation

Be bold & believable Create shared leadership Open your circle Change the conversation Communications is strategy Discipline is key Build public support Experiment, learn & evolve Live in the market Build culture, intentionally

Bold goals often spark and/or guide business model transformation.

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“Nonprofit organizations would be well served to step back

from the day-to-day operations and ask

themselves what success looks like: How will they know when they have accomplished their mission? And, how will they measure it along the way? It sounds like common sense, but almost no one does it, in part because it's so hard to do.

But if you answer those questions with precision and clarity, and articulate the goal you hope to achieve, everything else falls into place.”

• Bill Shore, Share Our Strength and Community

Wealth Partners Founder

Bold goals often spark and/or guide business model transformation.

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Understanding the Market Visioning Execution

Successful business model transformation requires carefully balancing 3 key disciplines.

Contribution to Desired Impact Contribution to Sustainability Low High Low High

Tip #1: Take a disciplined approach to understanding your programs and their “contributions.”

Program A Program B Program C

Tip #2: Look at your business model from multiple perspectives.

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Business Model Canvas Value Proposition Canvas

http://businessmodelalchemist.com/