Business Challenge MERRY RANKIN, SCOTT NEMEC AND TAYLOR SILVESTRINI - - PowerPoint PPT Presentation

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Business Challenge MERRY RANKIN, SCOTT NEMEC AND TAYLOR SILVESTRINI - - PowerPoint PPT Presentation

Oct 06, 2022 195 likes •319 views

Educating, Engaging and Empowering Sustainable Businesses Through a Smart Business Challenge MERRY RANKIN, SCOTT NEMEC AND TAYLOR SILVESTRINI Ames and Iowa State University - Ames - Located in central Iowa - Population of 65,000, Founded in

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Educating, Engaging and Empowering Sustainable Businesses Through a Smart Business Challenge

MERRY RANKIN, SCOTT NEMEC AND TAYLOR SILVESTRINI

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Ames and Iowa State University

  • Ames - Located in central Iowa - Population of 65,000,

Founded in 1864, Home to Barilla Pasta, Workiva, REG, 3M, National Animal Disease Center

  • Iowa State University – Founded in 1858, - First

designated land grant institution – Enrollment 35,000 – Eight colleges offering undergraduate, masters and PhD programs - celebrating 10 Years of the Live Green! Initiative 2008-2018

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History of the Smart Business Challenge

  • Proposal from the Ames Chamber of Commerce
  • Established officially in 2014, as part of the City
  • f Ames Sesquicentennial year celebration and

visioning forward initiatives.

  • Celebrates accomplishment and connects to

experts, expertise and resources.

  • Certification process is based on commitment to

environmental, economic and social sustainability through a three-tiered checklist process.

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Challenge Process and Checklist

  • 1. Energy Audit
  • 2. Challenge Checklist
  • 3. Certification

Checklist Details:

  • 10 Sections (transportation, waste

management, community relations, etc)

  • Must complete 8 of 10 sections for a

particular level in order to get certified at that level

  • Must fulfill lower certification levels to be

certified at higher certification levels

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Lessons Learned and Improvements: Marketing

Events

National Campus Sustainability Day Sustainapalooza Earth Day/Week

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Lessons Learned and Improvements: Communication

Tips for Increasing Certification

Templates for Awareness Piece of Checklist Pre and Post Survey Templates for Awareness Piece of Checklist Tips for Increasing Certification Scheduling Meetings to go Over Checklist

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Lessons Learned and Improvements: Engagement

Attending farmers market and community events Recruiting through business walks Participating at Eco Fair and city sponsored events Engaging through social media

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Lessons Learned and Improvements: Connection and Recognition

Smart Business Challenge Luncheon Invitation to University Events

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Businesses in the Smart Business Challenge

  • Barilla Pasta
  • Campustown Action Association
  • Coe’s Floral and Gifts
  • Don and Son’s Body Shop Inc.
  • Mary Greeley Medical Center
  • Nelson Electric
  • Octagon Center for the Arts
  • Pure Bridal
  • Renewable Energy Group (REG)
  • S B & A Architects
  • Wild Root Salon
  • Ames Chamber of Commerce
  • Arcadia Cafe
  • Cafe Diem
  • The Frame Shop
  • Jax Outdoor Gear
  • Ron’s Auto Repair
  • Lutheran Services of

Iowa (LSI)

  • Worldly Goods
  • Duck Worth Wearing
  • The Fighting Burrito
  • Green Hills Retirement

Community Health Care Center

  • The Loft Ames
  • McFarland Clinic
  • Morning Bell Coffee Roasters
  • Wheatsfield Cooperative
  • Wild Water Car Wash

Bronze Silver Gold Platinum Participants

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Participant Testimonials

https://www.youtube.com/watch?v=shZF5769EIQ&t=1s

“Being part of the program has given us a wonderful talking point with our customers that highlights our achievements and frames

  • ur sustainability efforts as notable”

– Morning Bell Coffee Roasters “Without the Smart Business Challenge we would not have known about BPA free receipt paper and how easy it is to implement it”

  • - Duck Worth Wearing

“It was a ah-ha moment at our first group meeting hearing what other members of the Challenge were doing and realizing I could be doing that at my place of business”

  • -McFarland Clinic

“You’ll have instant access to experts who are ready to help you use what resources you have to the maximum advantage”

  • -Nelson Electric

“The Smart Business Challenge is a great way to understand the impact you’re having

  • n the community and as a part of the

community it was something we wanted to understand”

  • -Ames Chamber of Commerce
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Questions and Discussion Ideas

Merry Rankin mrankin@iastate.edu Scott Nemec snemec@iastate.edu Taylor Silvestrini tws@iastate.edu Smart Business Challenge Website: https://www.cityofames.org/government/departments- divisions-a-h/electric/smart-business-challenge Iowa State Live Green! Website: https://www.livegreen.iastate.edu/