Brussels, 2019 Integra is a Family Company 1.Sourcing salmon from - - PowerPoint PPT Presentation

Brussels, 2019

1.Sourcing salmon from high quality standard Companies

Integra is a Family Company

2.Modern processing plant - especialized

• perations

3.Value added portions natural & seasoned salmon 5.Retail & Food Service channels with best value proposition 4.Highly efficient distribution with excelent service level 6.Fulfilling demand trends in US & other key markets

Our Costumers

Michigan North Carolina Florida Arkansas Texas Washington

Our Customers

Our Customers

Sales Trends in America

• Retailersare movingtowardsa direct

sourcingmodel

• Shrinkingformats, Retailersturnto

smallerormediumstore footprints

• Expansionof E-Commerce
• In-Store shopping experience
• Omnichannelexperience

Salmon in the US Market

• Total volumen around400k tons. CAGR (13-18) of

5%.

• U.S. per-capitaconsumptionof2,6 pounds.
• Demand is growing as salmon is seen as a

every day healthy protein choice.

• “Healthy eating season”

Atlantic Sockeye Pink Others 0% 10% 20% 30% 40% 50% 60% 70%

USA Market - Species

Salmon in the US Market

• Chile has continuedtobe #1 supplier(56%)
• Canada& Norwaycontinuestobe #2 and #3

supplierrespectively(risingfrom25% in 2014 to 33% in 2018)

• Canada& Norwayhavemaintained0,30/lb &

0,70/lb overChileanprice

4 4,5 5 5,5 6 6,5 7 7,5 8 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53

Price Premium

Canada Chile Noruega

Salmon in the US Market

Mostimportantfactorswhenshopping...

• ProductQuality58%
• Taste orFlavor42%
• Price 42%

Demandforhighqualityopens up valueopportunities

• 60%are willingtopaymore fora highquality

product

• 91%wantmore transparencyonfoodproducts

Salmon in the US Market

In termsof Price...

• Historically, Supplyhas beenCritical. Sourcing

eventscausedgreatpricefluctuations.

• Retailpricesdo notnecessarilyfollowspot

pricesand thereisdelay. Especiallywhiththe successfulexpansionof thepre-packed category.

• Contractingmecanismallowsretailersto

smoothoutpricemovements.

Consumer Trends

• Shiftin Shopping trip
• Return to premiumization

Consumer Trends

• Convenienceiskey
• FoodEnjoyment

Consumer Trends

• FocusonownHealth
• EnvironmentalConcern
• Sensitivetoantibioticsoveruse,

Organictrendisverystrong

• BAP is more widely recognized

while ASC is becoming more relevant

Key challenges

• ReliableSupply& Consistency
• Unexpectedclimaticconditions

couldaffectthesupply

• High pricesof salmonvs other

sourcesof protein

• New regulationsforsalmon

production

Opportunities

• GrowingE-commerce
• Upsurgein purchasingpower
• Bigger& new Brands
• More product development

www.integrachile.com