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Brussels, 2019 Integra is a Family Company 1.Sourcing salmon from - PowerPoint PPT Presentation

Brussels, 2019 Integra is a Family Company 1.Sourcing salmon from 2.Modern processing 3.Value added portions high quality standard plant - especialized natural & seasoned Companies operations salmon 6.Fulfilling demand 4.Highly


  1. Brussels, 2019

  2. Integra is a Family Company 1.Sourcing salmon from 2.Modern processing 3.Value added portions high quality standard plant - especialized natural & seasoned Companies operations salmon 6.Fulfilling demand 4.Highly efficient 5.Retail & Food Service trends in US & other key distribution with channels with best value markets excelent service level proposition

  3. Our Customers Our Customers Our Costumers Washington Michigan North Carolina Arkansas Texas Florida

  4. Sales Trends in America • Retailersare movingtowardsa direct sourcingmodel • Shrinkingformats, Retailersturnto smallerormediumstore footprints • Expansionof E-Commerce • In-Store shopping experience • Omnichannelexperience

  5. Salmon in the US Market • Total volumen around400k tons. CAGR (13-18) of 5% . • U.S. per-capitaconsumptionof 2,6 pounds. USA Market - Species Others Pink Sockeye Atlantic 0% 10% 20% 30% 40% 50% 60% 70% • Demand is growing as salmon is seen as a every day healthy protein choice. • “ Healthy eating season ”

  6. Salmon in the US Market • Chile has continued tobe #1 supplier(56%) • Canada& Norwaycontinuestobe #2 and #3 supplierrespectively(risingfrom25% in 2014 to 33% in 2018) • Canada& Norwayhavemaintained0,30/lb & 0,70/lb overChileanprice Price Premium 8 7,5 7 6,5 6 5,5 5 4,5 4 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 Canada Chile Noruega

  7. Salmon in the US Market Mostimportantfactorswhenshopping... • ProductQuality 58% • Taste orFlavor 42% • Price 42% Demandforhighqualityopens up valueopportunities • 60% are willingtopaymore fora highquality product • 91% wantmore transparencyonfoodproducts

  8. Salmon in the US Market In termsof Price... • Historically, Supplyhas beenCritical. Sourcing eventscaused greatpricefluctuations . • Retailprices do notnecessarilyfollowspot prices and thereisdelay. Especiallywhiththe successfulexpansionof thepre-packed category. • Contractingmecanismallowsretailersto smoothoutprice movements.

  9. Consumer Trends • Shift in Shopping trip • Return to premiumization

  10. Consumer Trends • Convenience iskey • Food Enjoyment

  11. Consumer Trends • Focuson ownHealth • Environmental Concern • Sensitiveto antibiotics overuse, Organic trendisverystrong • BAP is more widely recognized while ASC is becoming more relevant

  12. Key challenges • ReliableSupply& Consistency • Unexpected climaticconditions couldaffectthesupply • High prices of salmonvs other sourcesof protein • New regulations forsalmon production

  13. Opportunities • Growing E-commerce • Upsurge in purchasingpower • Bigger& new Brands • More product development

  14. www.integrachile.com

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