Brand Vostochny We We us use fre fresh h me meat at on only - PowerPoint PPT Presentation

Brand « Vostochny »

We We us use fre fresh h me meat at on only ly “ Vostochny ” is a strong local brand!  79% Customer awareness  46,4% Customer loyalty  20% Share of the Udmurt meat product market  25% Share of the canned meat market  10% Share of the semi-finished meat product market  11% Share of the meat dumpling market 2

We us We use fre fresh h me meat at on only ly “VOSTOCHNY” brand product variety includes over 150 products  Chilled semi-finished products  Mincemeat semi-finished products (burgers « Domashnyaya series », mincemeat)  Sausages (European series, Russian series)  Pressed ham  Deli meats  Frankfurters, wieners  Canned meat  Meat pastes  Meat dumplings 3  Meat products for children

We us We use fre fresh h me meat at on only ly PACKAGING SOLUTIONS: Vostochny brand packaging solutions meet the requirements of the modern market:  Vacuum packaging  Protective atmosphere packaging  Fixed-weight packaging 4

We us We use fre fresh h me meat at on only ly TARGET AUDIENCE Married, active, well-educated people having median and higher than average median income. They care for their health and pay more attention to what constitutes their diet. They choose eco-friendly high quality products. 5

We We us use fre fresh h me meat at on only ly BRAND’S COMPETITIVE EDGE Customer’s benefits Strengths Own raw materials High product quality Strict technical and technological control at all production stages from animal feeds to end product High quality product allows us to ensure product quality, safety and eco- friendliness Deploying modern packaging solutions Extension of shelf life for chilled meat to 10 days (vacuum packaging, protective without loss of product quality characteristics, product’s hygiene atmosphere) Wide product range, ongoing product Orientation on various consumer requirements and 6 variety development tastes Strong local brand enjoying customer Sustainable product quality and demand confidence

We We us use fre fresh h me meat at on only ly MARKETING SUPPORT Catalogue Poster Promotional items Transport branding

We We us use fre fresh h me meat at on only ly MARKETING SUPPORT Advertising campaign 8

We us We use fre fresh h me meat at on only ly CONTACTS KOMOS GROUP Trading company LLC Office: 426063, The Udmurt Republic, Izhevsk, Ordzhonikidze street, 2 Phone/fax +7 (3412)947-700 Warehouse: The Udmurt Republic, Izhevsk , Mayakovskogo street, 48 Phone/fax +7 (3412) 905-150, Vostochny LLC 427023, The Udmurt Republic , Zavyalovsky district, Italmas village, building 15 Phone +7 (3412) 941-200, 941-202 Fax +7 (3412) 952-399 www.dobromyasov.ru www.vostoc.ru www.komos.ru 9