Brand Vostochny We We us use fre fresh h me meat at on only - - PowerPoint PPT Presentation
Brand Vostochny We We us use fre fresh h me meat at on only ly Vostochny is a strong local brand! 79% Customer awareness 46,4% Customer loyalty 20% Share of the Udmurt meat product market 25% Share
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“Vostochny” is a strong local brand!
79% Customer awareness 46,4% Customer loyalty 20% Share of the Udmurt meat product market 25% Share of the canned meat market 10% Share of the semi-finished meat product market 11% Share of the meat dumpling market
“VOSTOCHNY” brand product variety includes over 150 products
Chilled semi-finished products Mincemeat semi-finished products (burgers «Domashnyaya series», mincemeat) Sausages (European series, Russian series) Pressed ham Deli meats Frankfurters, wieners Canned meat Meat pastes Meat dumplings Meat products for children
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PACKAGING SOLUTIONS:
Vostochny brand packaging solutions meet the requirements
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Vacuum packaging Protective atmosphere packaging Fixed-weight packaging
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TARGET AUDIENCE
Married, active, well-educated people having median and higher than average median income. They care for their health and pay more attention to what constitutes their diet. They choose eco-friendly high quality products.
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Strengths Customer’s benefits Own raw materials High product quality High quality product Strict technical and technological control at all production stages from animal feeds to end product allows us to ensure product quality, safety and eco- friendliness Deploying modern packaging solutions (vacuum packaging, protective atmosphere) Extension of shelf life for chilled meat to 10 days without loss
product quality characteristics, product’s hygiene Wide product range, ongoing product variety development Orientation on various consumer requirements and tastes Strong local brand enjoying customer confidence Sustainable product quality and demand
BRAND’S COMPETITIVE EDGE
MARKETING SUPPORT
Transport branding Poster Promotional items Catalogue
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MARKETING SUPPORT Advertising campaign
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CONTACTS
KOMOS GROUP Trading company LLC Office: 426063, The Udmurt Republic, Izhevsk, Ordzhonikidze street, 2 Phone/fax +7 (3412)947-700 Warehouse: The Udmurt Republic, Izhevsk , Mayakovskogo street, 48 Phone/fax +7 (3412) 905-150, Vostochny LLC 427023, The Udmurt Republic , Zavyalovsky district, Italmas village, building 15 Phone +7 (3412) 941-200, 941-202 Fax +7 (3412) 952-399 www.dobromyasov.ru www.vostoc.ru www.komos.ru