BioFood Lab LLC BioFoodLab is a Russian company engaged in the development of natural food products based on unique production technology called Gentle Processing. 1. History 2. CEO 3. Manufacturing and Procession Units 4. Mission and Vision 5. International Certification 6. Social Responsibility 7. Raw Materials 8. Technology Highlights 9. Our Team 10. Portfolio
1. History In 2011, Elena Shifrina, CEO, has assembled a team of enthusiasts and started BioFoodLab. In 2012, the first line of natural fruit&nut bars Take A Bite was released. The product is designed for people who are engaged in sports or lead an active lifestyle, for those who appreciate natural taste, look after their health and understand that there should not be a compromise between tasty and healthy, and clearly choose natural over artificial. By 2014, the company's products are sold in more than 4000 sales points throughout Russia. BioFoodlab expands distribution and enters the international market. Following Ukraine, Kazakhstan and Belarus, first shipments to Canada started. In 2015, CEO Elena Shifrina starts her own channel on Youtube and starts educating people of Russia on the subject of healthy lifestyle. The company opens its own production site in Moscow, which allows for enhanced quality control and to start a line of healthy snacks for children. Start of sales of fruit&berry Bitey bar began in February 2016. BioFoodLab develops active cooperation with major international companies such as Nike and Disney. Take a Bite bar became the official snack of the largest cross-country training and urban race We Run Moscow in 2015, organized by Nike Russia. In 2015, the company produces a range of Bite bars timed for release of the new episode of the legendary Star Wars saga. The limited edition includes three classic tastes "Weight Control", "Intellect" and "Immunity" with pictures of Yoda, Imperial stormtrooper and Darth Vader. BioFoodLab is the official sponsor of international tennis tournaments. In 2015, the company has become a partner of the international St. Petersburg Open tennis tournament for men, and in 2016 sponsored the St. Petersburg Ladies Trophy-2016 international women's tournament. In the same year, the company became a partner of the Open European Biathlon Championships in 2016 in Tyumen. In 2016, BioFoodLab sells its’ products at 6000 points of sale and exports to several international markets, including Kuwait, UAE, UK, Hong Kong and China.
2. CEO Elena Shifrina is the CEO of BioFoodLab and creator of the Take a Bite brand. Elena Shifrina graduated from Regents Business School in London, Massachusetts Institute of Technology in Boston and Skolkovo Management School in Moscow. She worked in the department of sales and logistics at TNK- BP . In February 2012, she founded BioFoodLab. • Winner of the Forbes "Startup of the Year" competition in 2013 • Owner of "Entrepreneur of the Year" award in the Food Project category according to E & Y in 2014 • Ambassador of Russia Expo2015 in Milan • BioFoodLab recognized as the best project in the field of retail at the "Made in Moscow" contest, Elena Shifrina received an award from Moscow mayor Sergei Sobyanin • Member of the jury and mentor at the "Young Billionaire School» by Forbes in 2016
3. Manufacturing and Processing Units We have recently expanded our production facility and warehouse are to 700 sq. m. Our current production capacity is 350000 pcs. per month. We are introducing newest production line, drying chamber and packing machinery and will increase the production capacity to 1.5 million pcs. in the coming months. We also make sure to hold the necessary amount of fresh stock at the warehouse. 4. Mission & Vision BioFoodLab’s mission is to promote health for everyone through natural and tasty products, which can be eaten as a snack at any time. BioFoodLab exists to help adults and children make simple everyday steps to a healthy lifestyle.
5. International Certification The principles of the HACCP system (ISO 22000 certified) are implemented and applied in production. The manufacture is also undergoing voluntary Food Safety System Certification 22000 (FSSC 22000) and possesses the voluntary Russian Certification of Conformity.
6. Social Responsibility In 2014 BioFoodLab and "Big Brothers Big Sisters" charity have launched a joint project with participation of Olympic snowboarding medalists Alena Zavarzina and Vic Wild. A special Bite Star bar was created in the cooperation framework. All profits from the sales of this flavor were transferred to the "Big Brothers Big Sisters" fund to help with development of social mentoring in Russia. The purpose of the project is to help children from disadvantaged environments to reveal their life potential through professionally organized communication with an adult volunteer-mentor. In 2015, BioFoodLab became a partner of "Running Hearts" charity race organized by Natalia Vodianova’s "Naked Hearts" charity fund. The purpose of the race is to draw attention to the problems of children and adolescents with special needs and collect donations for their summer training integrative vacation. In the same year, the company supported the charity "Sports for Good" biking project, organized by the Downside Up Charitable Fund. BioFoodLab also supports and collaborates with "Arithmetics of Good", "Dobroserdie", "Life is a Miracle" and "BELA" charities. The company accepts and supports employees with disabilities to help them fulfil their potential and grow professionally.
7. Raw Materials BioFoodLab takes greatest care of the quality of the produce, and, consequently, of the raw materials. We source the juiciest dates from Arab Emirates and Saudi Arabia, dried fruits from Turkey, nuts from South America. Our raw ingredients regularly undergo inspections to comply with international quality and hygiene standards. 8. Technology Highlights BioFoodLab has developed one of a kind technology called Gentle Processing, which involves low to mid-range temperature treatment. We use a sophisticated triplex packaging material to individually wrap our bars for maximum protection and shelf-life without use of any preservatives. The packing layers are food-grade packing paper, polyethylene and food-grade metallized BOPP film.
9. Our Team Our team welcomes the best professionals in their respective work areas. We are all friends, and not only work, but participate in sports events and travel and enjoy cultural activities together. Our employees are bright, cheerful, dynamic people with clear goals to grow personally and help our society. We currently employ more than 45 specialists, among which 30 work at the production site. Mikhail Semenov possesses more than 12 years of work experience in the national FMCG industry, with long history of successful negotiations and contracts with all major retailers in the region. Ilya Grab had more than 4 years in developing a leading FMCG Japanese brand on the Russian market. He made an incredible leap in the brand’s growth and by decision of the Japanese headquarters the yearly marketing budget was increased by 40%. Our head of technology and chief quality officers each have many years of productive work at the biggest national confectionary holdings. Vladimir Gabrov works in the international development, has 5 years of experience at a Russian-Chinese joint company, speaks English and Chinese, is a fan of Japanese culture and society and is currently working on his Japanese language skills with plans to visit the country regularly. Each team member at BioFoodLab is knowledgeable about all aspects of the company’s work, and is able to make professional decisions with the bigger picture in mind.
10. Portfolio
Made from 100% natural ingredients No use of chemical additives Careful processing of ingredients maintains vitamin and nutrient level untouched Each Bite has its own functionality Some flavors contain superfoods chia and flax seeds
Designed especially for women 100% natural product Less than 100 kcal. Enjoy the taste while maintaining a slim body Does not contain added sugars or additives Energizes, satisfies appetite Health benefits of fruits and berries all year round Always convenient to take with you anywhere
All-natural snack for the little discoverers. For children from 1 year old Only fruits and berries! No harmful substances, colorings, stabilizers, sugars, sweeteners or preservatives Special production technology and unique packaging help save all the healthy qualities, vitamins and minerals No gluten Brings variety to child’s menu Helps form chewing skills
among best-selling Russian goods 11. Product no. 2 on tmall.com
12. Partners Our international partners: ProFood (HK) Nasir Mubarak Al Essa (Kuwait) Zip International (USA) Stockmaster (Estonia) Currently, our products are exported to China, Hong Kong, Kuwait, Estonia, UK, USA Our bars are offered on all of the Russian Airlines flights. We are proud partners of Nike and Disney. Take A Bite is chosen as the best Russian brand and product by several large Chinese distributors for their new import projects. Together with our representative in UK, we plan to introduce Take A Bite to all of the major retailers, including Tesco and Starbucks.
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