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Beyond Precision and Recall Considerations for better search - PowerPoint PPT Presentation

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Beyond Precision and Recall Considerations for better search experience Andreas Brckner (Sr. Search and Merchandising Consultant) ATTRAQT provides cloud-based and server-to-server SaaS tools that maximize Onsite Search, Online

  1. Beyond Precision and Recall Considerations for better search experience Andreas Brückner (Sr. Search and Merchandising Consultant)

  2. ATTRAQT provides cloud-based and server-to-server SaaS tools that maximize Onsite Search, Online Merchandising and eCommerce Personalization for eCommerce retailers. With easy-to-use interfaces and effective technology, ATTRAQT helps retailers make their online shop as attractive and successful as their brick- and-mortar stores. ATTRAQT offers two distinct products, Freestyle Merchandising and Fredhopper, that enhance and extend retail platform capabilities and put the power and control back in the hands of the merchandising teams. ATTRAQT are able to work with all eCommerce platforms and in house systems including …

  3. Some of the industry’s leading retailers are already harnessing the power of ATTRAQT’s services, including: ASOS, House of Fraser, The North Face, Boulanger, Intergamma, Eddie Bauer, Timberland, Volcom, Waitrose and many more … For more information please contact sayhello@attraqt.com or visit www.attraqt.com

  4. Relevance? 96% of relevant 92% of results results are are relevant returned 100% 80% 60% Score 40% 20% 0% Precision Recall

  5. How to Change the Perception of Search?

  6. Search as conversation Browsing The need for Expressing a User search search question Expectations results

  7. Why we Search

  8. Reasons why we use search: Why we search

  9. Reasons why we use search: • The user knows what they are looking Why we search for

  10. Why we search Searches for specific products per industry 53% 3% Fashion Electronics

  11. Reasons why we use search: • The user knows what they are looking Why we search for • Search is more visible than navigation

  12. Why we search

  13. Why we search Size of Search Box

  14. Why we search Size of Search Box Search Use +75%

  15. Reasons why we use search: • The user knows what they are looking Why we search for • Search is more visible than navigation • Search is easier to use

  16. Expressing a Search Question

  17. Expressing a question

  18. Expressing a question 55% 32% 13% Additional Category or brand Combination filters

  19. Expressing a question

  20. Expressing a question 50% Share Fuzzy Matches Share of all searches 25% decrease in fuzzy matches 25% 0% -2 days -1 days 0 days 1 days 2 days Search suggest go-live

  21. Expectations about results

  22. Reasons why expectations are not met: Expectations?

  23. Reasons why expectations are not met: • Product not sold Expectations?

  24. Expectations: not sold

  25. Expectations: not sold

  26. Expectations: not sold

  27. Expectations: not sold

  28. Reasons why expectations are not met: • Product not sold Expectations? • Fuzzy matching

  29. Expectations: fuzzy search

  30. Expectations: fuzzy search

  31. Expectations: fuzzy search

  32. Expectations: fuzzy search

  33. Expectations: fuzzy search

  34. Reasons why expectations are not met: • Product not sold Expectations? • Fuzzy matching • Too generic search

  35. Expectations: generic

  36. Expectations: generic

  37. Expectations: generic

  38. Simplifying browsing products

  39. Browsing results Page 1 Page 2 Page 3 Page 4

  40. Browsing results

  41. Browsing results

  42. Browsing results

  43. Browsing results

  44. Browsing results dress Name Name Summer dress Evening dress Category Category Casual dresses , Evening wear Beach dresses Style Style Formal Skater dress

  45. Browsing results

  46. Browsing results

  47. Browsing results

  48. Browsing results

  49. Search as conversation Browsing The need for Expressing a User search search question Expectations results

  50. Thank you

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