Beyond Precision and Recall Considerations for better search - - PowerPoint PPT Presentation

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Beyond Precision and Recall Considerations for better search - - PowerPoint PPT Presentation

Sep 15, 2022 1.35k likes •1.9k views

Beyond Precision and Recall Considerations for better search experience Andreas Brckner (Sr. Search and Merchandising Consultant) ATTRAQT provides cloud-based and server-to-server SaaS tools that maximize Onsite Search, Online

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Beyond Precision and Recall

Considerations for better search experience Andreas Brückner (Sr. Search and Merchandising Consultant)

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ATTRAQT provides cloud-based and server-to-server SaaS tools that maximize Onsite Search, Online Merchandising and eCommerce Personalization for eCommerce retailers. With easy-to-use interfaces and effective technology, ATTRAQT helps retailers make their online shop as attractive and successful as their brick- and-mortar stores. ATTRAQT offers two distinct products, Freestyle Merchandising and Fredhopper, that enhance and extend retail platform capabilities and put the power and control back in the hands of the merchandising teams. ATTRAQT are able to work with all eCommerce platforms and in house systems including …

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Some of the industry’s leading retailers are already harnessing the power of ATTRAQT’s services, including: ASOS, House of Fraser, The North Face, Boulanger, Intergamma, Eddie Bauer, Timberland, Volcom, Waitrose and many more … For more information please contact sayhello@attraqt.com or visit www.attraqt.com

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Relevance?

0% 20% 40% 60% 80% 100% Precision Recall Score

96% of relevant results are returned 92% of results are relevant

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How to Change the Perception of Search?

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Search as conversation The need for search Expressing a question User Expectations Browsing search results

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Why we Search

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Why we search

Reasons why we use search:

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Why we search

Reasons why we use search:

  • The user knows what they are looking

for

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Why we search 3% 53% Fashion Electronics

Searches for specific products per industry

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Why we search

Reasons why we use search:

  • The user knows what they are looking

for

  • Search is more visible than navigation
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Why we search

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Why we search

Size of Search Box

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Why we search

Search Use +75% Size of Search Box

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Why we search

Reasons why we use search:

  • The user knows what they are looking

for

  • Search is more visible than navigation
  • Search is easier to use
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Expressing a Search Question

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Expressing a question

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Expressing a question

55% 32% 13%

Category or brand Combination Additional filters

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Expressing a question

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Expressing a question

0% 25% 50%

  • 2 days
  • 1 days

0 days 1 days 2 days Share of all searches Search suggest go-live

25% decrease in fuzzy matches Share Fuzzy Matches

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Expectations about results

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Expectations?

Reasons why expectations are not met:

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Expectations?

Reasons why expectations are not met:

  • Product not sold
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Expectations: not sold

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Expectations: not sold

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Expectations: not sold

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Expectations: not sold

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Expectations?

Reasons why expectations are not met:

  • Product not sold
  • Fuzzy matching
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Expectations: fuzzy search

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Expectations: fuzzy search

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Expectations: fuzzy search

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Expectations: fuzzy search

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Expectations: fuzzy search

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Expectations?

Reasons why expectations are not met:

  • Product not sold
  • Fuzzy matching
  • Too generic search
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Expectations: generic

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Expectations: generic

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Expectations: generic

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Simplifying browsing products

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Browsing results

Page 1 Page 2 Page 3 Page 4

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Browsing results

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Browsing results

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Browsing results

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Browsing results

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Browsing results

dress

Name Summer dress Category Casual dresses, Beach dresses Style Skater dress Name Evening dress Category Evening wear Style Formal

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Browsing results

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Browsing results

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Browsing results

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Browsing results

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Search as conversation The need for search Expressing a question User Expectations Browsing search results

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Thank you