Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k - - PowerPoint PPT Presentation

Best Social Practices

Kelly Krause kelly@sxsw.com / @kelljokrause

What’s Your Goal?

Questions to Ask

• Build a personal brand / portfolio
• Establish community for your company or

group

• Connect and network
• All of the above?

What Kind of Information Do You Want to Share?

LinkedIn

• Online resume building
• Great resource to list

accolades, publications

• Career-oriented + good for

networking

• Kelly: resume / business
• SXSW: News articles /

announcements & reminders

Facebook

• Perfect to create groups / pin

posts

• Not great for archiving

unless it’s photo + albums

• Kelly: Personal information &

updates, invites

• SXSW: News articles /

announcements & reminders

Twitter

• Networking, building

community

• Great place for you to be source
• f information
• 140 characters to engage in the

brightest way possible

• Kelly: share writing, local news,

engage with my community

• SXSW: share content,

reminders, engaging

• CUSTOMER SERVICE

Instagram

• Great for storytelling
• Use for business if you’re active
• Not industry? (ie: food / family /

random photos) - keep it personal

• Hashtag w/caution
• Another one-stop-shop for folks

to find out who you are

• Kelly: everything
• SXSW: throwbacks + never-

before seen images from event + personality, less business

If I could give one piece of advice. . .

Know the Power of a Hashtag

• Aggregates a social

conversation

• Easy way to find your

community & stakeholders

• Great for discovery
• Twitter + Facebook &

Instagram great

Questions?