Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k - - PowerPoint PPT Presentation

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Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k - - PowerPoint PPT Presentation

Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k r a use Whats Your Goal? Questions to Ask Build a personal brand / portfolio Establish community for your company or group Connect and network All of the


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SLIDE 1

Best Social Practices

Kelly Krause kelly@sxsw.com / @kelljokrause

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SLIDE 2

What’s Your Goal?

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SLIDE 3

Questions to Ask

  • Build a personal brand / portfolio
  • Establish community for your company or

group

  • Connect and network
  • All of the above?
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SLIDE 4

What Kind of Information Do You Want to Share?

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SLIDE 5

LinkedIn

  • Online resume building
  • Great resource to list

accolades, publications

  • Career-oriented + good for

networking

  • Kelly: resume / business
  • SXSW: News articles /

announcements & reminders

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SLIDE 6

Facebook

  • Perfect to create groups / pin

posts

  • Not great for archiving

unless it’s photo + albums

  • Kelly: Personal information &

updates, invites

  • SXSW: News articles /

announcements & reminders

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SLIDE 7

Twitter

  • Networking, building

community

  • Great place for you to be source
  • f information
  • 140 characters to engage in the

brightest way possible

  • Kelly: share writing, local news,

engage with my community

  • SXSW: share content,

reminders, engaging

  • CUSTOMER SERVICE
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SLIDE 8

Instagram

  • Great for storytelling
  • Use for business if you’re active
  • Not industry? (ie: food / family /

random photos) - keep it personal

  • Hashtag w/caution
  • Another one-stop-shop for folks

to find out who you are

  • Kelly: everything
  • SXSW: throwbacks + never-

before seen images from event + personality, less business

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SLIDE 9

If I could give one piece of advice. . .

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SLIDE 10

Know the Power of a Hashtag

  • Aggregates a social

conversation

  • Easy way to find your

community & stakeholders

  • Great for discovery
  • Twitter + Facebook &

Instagram great

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SLIDE 11

Questions?