BEST FOOT FORWARD 9th World Congress on Snow and Mountain Tourism - - PowerPoint PPT Presentation
#mountainlikers #unwto @cathyodowd THE RE-INVENTION OF THE HIKING INDUSTRY BEST FOOT FORWARD 9th World Congress on Snow and Mountain Tourism OUTDOOR MARKET IS GROWING
THE RE-INVENTION OF THE HIKING INDUSTRY
9th World Congress on Snow and Mountain Tourism#mountainlikers #unwto @cathyodowd
OUTDOOR MARKET IS GROWING
9th World Congress on Snow and Mountain Tourism https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf HIKING IS A GATEWAY ACTIVITY
9th World Congress on Snow and Mountain Tourism https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf IT’S THE FINAL CHAPTER
9th World Congress on Snow and Mountain TourismADVENTUROUS PEOPLE TURN TO HILL WALKING WITH AGE. IT ENABLES THEM TO CONTINUE BEING ONE OF THE TRIBE.
Emily Rodway, editor TGO
https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf GOOD FOR PHYSICAL HEALTH
http://www.huffingtonpost.com/2014/07/18/ how-taking-a-hike-can-mak_n_5584809.html GOOD FOR MENTAL HEALTH
9th World Congress on Snow and Mountain Tourism http://www.outsideonline.com/2048391/adhd-fuel-adventure http://www.mind.org.uk/media/2976123/how-to-improve-your-wellbeing-through-physical-activity-and-sport.pdf http://www.ncbi.nlm.nih.gov/pubmed/21495519 http://www.apa.org/monitor/2011/12/exercise.aspx WHITE WEALTHIER OLDER
9th World Congress on Snow and Mountain Tourism https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf OLDER DEMOGRAPHIC GROWING
9th World Congress on Snow and Mountain Tourism https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf RISE OF THE INSTAGRAM STARS
NEW MARKETING AVENUES
http://www.outsideonline.com/2027506/pics-or-it-didnt-happen ANDY SCHIMECK, CEO, MARMOT EUROPE
IT’S NOT 1995 - WIFI IS MANDATORY
9th World Congress on Snow and Mountain Tourism IT'S NOT ENOUGH TO HAVE A WEBSITE
https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf HIKERS WANT AN ENRICHED EXPERIENCE
9th World Congress on Snow and Mountain TourismWE NEED TO ADD VALUE, TO OFFER THINGS THE CLIENTS CAN’T EASILY ARRANGE THEMSELVES.
Pär Lindholm,
WE RUN TRIPS THAT ARE VERY WELL RESEARCHED AND WE ARE CAREFUL WITH OUR UNIQUE SELLING POINTS, WE CHARGE A BIT MORE BUT OUR CLIENTS UNDERSTAND WHAT THEY ARE PAYING FOR. MOST OF OUR CLIENTS ARE LOYAL.
Julia Tregaskis-Allen, co-founder Tracks and Trails
I WORK WITH CHOIRS IN THE UK TO OFFER SINGING AND HIKING HOLIDAYS, AND WITH YOGA TEACHERS. A LOT OF FINDING THE RIGHT NETWORKS IS DONE VIA FACEBOOK
Tanya Perrett, founder Live Breathe Hike
https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf FRANZISKA THIELE GERMAN MARKET
9th World Congress on Snow and Mountain TourismIN UNDERSTANDING THE DIFFERENT NEEDS AND MOTIVES OF HIKERS, WE NEED TO INVEST IN A NEW QUALITY OF HIKING EXPERIENCE RELATED TO INFRASTRUCTURE, TRAILS AND DESTINATIONS.
http://www.wanderstudie.projectm.de BAD NEWS IN LONG TERM TRENDS
9th World Congress on Snow and Mountain Tourism THE RELENTLESS RISE OF URBAN LIVING
9th World Congress on Snow and Mountain Tourism https://upload.wikimedia.org/wikipedia/commons/c/c8/Percentage_of_Population_Living_in_urban_areas_1950-2050.png HIKERS NEED TO START YOUNG
https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf TODAY’S KIDS STAY INDOORS
DOGS GET OUT MORE THAN KIDS DO
9th World Congress on Snow and Mountain Tourism https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/481299/mene-headline-report-2014-15.pdf VIRTUAL REALITY GOES OUTDOORS
MARK ZUCKERBERG LAST WEEK IN BARCELONA
9th World Congress on Snow and Mountain Tourism"WE BELIEVE THIS KIND OF IMMERSIVE, AUGMENTED REALITY WILL BECOME A PART OF DAILY LIFE FOR BILLIONS OF PEOPLE."
Mark Zuckerberg
CROWDING ON EVEREST
CROWDING ON MONT BLANC
https://barefootandrunningblind.wordpress.com/2014/09/14/utmb-ultra-trail-du-mud-bath/“MONT BLANC IS A HEAP OF GARBAGE, A MOUNTAIN COVERED WITH THE CRAP, URINE AND DETRITUS OF THE LAST 50 YEARS.”
Jean-Marc Peillex, mayor of Saint-Gervais
http://www.spiegel.de/international/europe/popularity-of-mont-blanc-makes-climbing-it-more-dangerous-a-990885.html ALFREDO FERREYROS, PRESIDENT, EXPLORANDES
9th World Congress on Snow and Mountain Tourism http://www.telegraph.co.uk/travel/galleries/Tourist-traps-the-worlds-most-crowded-places/crowd-machu/ HEALTHY WEALTHY AND WHITE
9th World Congress on Snow and Mountain Tourism EUROPEAN AND NORTH AMERICAN MARKET IS 98% OF THE BUSINESS. TOURISTS OUT OF ASIA ARE A POTENTIAL BOOM MARKET, ESPECIALLY THE CHINESE. I HAVE HAD ONE GROUP LIKE THAT AND IT TURNED OUT TO BE A NIGHTMARE, BECAUSE OF LANGUAGE AND CULTURAL BARRIERS.
LANGUAGE AND CULTURAL BARRIERS
South African hiking guide
CATHERINE GERMIER-HAMEL, CEO, MILLENNIUM DESTINATIONS
MILLENNIUM HIKES, AN INITIATIVE AIMED AT DEVELOPING INTERNATIONAL CROSS-CULTURAL HIKES AS SUSTAINABLE TOURISM PRODUCTS
BARRIERS TO ENTRY ARE COMPLEX
9th World Congress on Snow and Mountain TourismDO YOU REALLY WANT TO GUIDE 15 NOISY KIDS? YOU WANT TO GUIDE ONE PERSON FOR DOUBLE THE MONEY AND A FRACTION OF THE HASSLE. BLACK PEOPLE DON’T CLIMB ROCKS, THE WHOLE IDEA OF GOING OUT THERE IS A WHITE MIDDLE-CLASS CONCEPT.
South African hiking guide
https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf BLACK PEOPLE BOTH HIKE AND CLIMB
http://gripped.com/routes/kai-lightner-joins-the-9a-club-with-era-vella/ http://www.outdoorafro.com FIND PEOPLE WHO ARE ALREADY DOING THESE THINGS. RATHER THAN HAVING PRIVILEGED, WELL-INTENTIONED WHITE PEOPLE COMING INTO THESE COMMUNITIES AND SAYING THIS IS GOOD FOR YOU, HAVE PEOPLE WITHIN THE COMMUNITY SAYING “HEY, THIS IS SOMETHING THAT HAS BROUGHT JOY TO MY LIFE.” LET IT COME FROM WITHIN THE NEIGHBOURHOOD.
JAMES MILLS THE JOY TRIP PROJECT
http://www.amazon.com/Adventure-Gap-Changing-Face-Outdoors/dp/1594858683/ http://joytripproject.com/ RICH COMPLEX OPPORTUNITY
#mountainlikers #unwto @cathyodowd