Belorussia Russia Ukraine Kazakhstan Director General - - PowerPoint PPT Presentation

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Russia Ukraine Belorussia Kazakhstan

Director –

General coordination of the work marakulin@huchentec.kz

Accountant – belyayeva@huchentec.kz Logistic manager – amarakulina@huchentec.kz Engineer – sentitev@huchentec.kz Shop assistant – ibraev@huchentec.kz

Office Almaty Astana Sales office

4 6 1 2 5

dealers installators

Almaty: 4 dealers, 5 installation companies Astana: 6 dealers Shymkent: 2 dealers Aktobe: 1 dealer

INTEX Holding Kazakhstan

have an offer

Our dealer Our Installation company

Project companies Small installators Small dealers

Investor

have an request

Director

Oleg Zakharinsky

Warehouse

Stepan Bartenev

Technical director

Sergey Fedorovich

Technical manager

Gleb Golochalov

Sales manager

Dmitry Kyznetsov

Project manager

Alexander Stralenya

Logistics

Maria Shyrko

Chief accountant

Oksana Uytova

Minsk, Belorussia

• Warehouse – 465 sq.m

Office and training class – 100 sq.m.

2

7

3

>15

2 5 Belorussia

Our objects

Metalwork facility Individual block heater 735 kW.

Administrative building Individual block heater 150kW.

Administrative building Roof boiler room

Housing, Mogilev

Client: RUP «Mogilevskii DSK»

Zeleny Bor Microdistrict, Minsk

Client: SU 707

Mogilev region

«Aleksandria» Village

Petrol service station

Client: UP «<Belorusneft»

Petrol service station, Minsk

Client: «А-100» company group

Standard objects

Tourist houses reconstruction, Minsk region Solnechny settlement, Minsk region Logojesk settlement, Minsk region

Product Study Class Huch EnTec marketing

Our exhibitions

Minsk 2015

INTEX HOLDING UKRAINE LLC 7 years

• n the heating

market

11

employees

6 factories,

presented under

• ne brand name

in Ukraine: «Meibes Plus»

250

direct buyers, and more than 700 indirect buyers installer companies

2 500 000 EUR sales of complex solutions in 2014

INTEX HOLDING UKRAINE LLC

Director Svetlana Ivantsova Logistic manager external Anna Pluzhnikova Logistic manager internal Julia Vlashchenko Technical director Denis Voronin Chief technical manager Alexandr Natsik Technical manager Sergey Gospodinchik Technical manager Dmitriy Kotov Chief accountant Inna Borovik Office manager Viktoria Nikiforets Chief warehouse manager Alexandr Marchenko

Warehouse manager Vladimir Dyadus

Office 145 sq.m. Training room 25 sq.m.

Marketing activities

(3% of the total turnover)

More than 800 partners was trained in 2015 Trainings and actions for installers Catalogues, brochures and gifts for partners

Sale’s structure was changed in 2015 – no sales in Crimea, Donetsk and Lugansk regions

EXW Germany 1050 EUR Sales price (VAT incl.) 3043 EUR Discount for partner – 40% Perfect technical materials Excellent appearance Vaillant margin appr. 25% EXW Germany 1645 EUR Sales price (VAT incl.) 4216 EUR Discount for partner – 40% Poor technical materials Not very good appearance of Drain Box Intex Holding Ukraine margin

• appr. 10%

Drain Back system is the most popular system in Ukrane. But how to compete?

THE PRICE OF DRAIN BOX (OR DRAIN MASTER) Vaillant auroSTEP plus 2.250 HT (art. 0020202934) - Drain Back system STI+HUCH+MEIBES = Huch EnTEC Drain Back system

1) The official exclusive for our markets for 5 years with the solar systems. 2) The Huch EnTEC label on the collectors and components (because we sell these items under the brand Huch EnTEC).

3) The possibility of reducing the prices for the mounting systems of the collectors (prices for the collectors are normal, but when we

complete the system with fasteners and connections, the price is more expensive than Meibes and other competitors in the market – see next slide).

4) The prices for Drain Box and Drain Master are inadequate (the price for the Drain Box of 62 liters (raw inside) is equal to the price

• f the enameled tank EBS-PU 200 liters).

The appearance of the Drain Box and it technical parameters do not correspond to the very high price. Very long delivery terms for Drain Master (2 months). So, we are not competitive in the market with Drain Back systems (with our margin of 10% for small systems for the 2-3 collector we are more expensive, than Vaillant (!)). The question is: does the Huch have an opportunity to make these positions at the own factory and give the adequate prices with good German appearance?

5) Poor technical materials for Drain Back systems (we had to understand and to prepare materials for our market by ourselves).

We would like to have better experience from the German side with the Drain Back systems. If it is needed, we would like to invite the technical specialist to Ukraine to visit real objects with Drain Back systems, and to close all existing questions. The Drain Back system is currently the most popular in our market, and we, together with the STI and the Huch EnTEC, would like to make the focus in Ukraine on this type (now the leader is Vaillant http://www.vaillant.ua/customers/products/solnechnie- sistemi/geliosystemi/index.ru_ua.html)

General Director

General coordination of the work business@huchentec.ru

Sales Director

• verall development of the company, marketing, branding, product

matrix, development of sales, pricing policy, common questions didenko@huchentec.ru

Logistics & office

• rders to suppliers and
• rganization of delivery of

products work with the customs broker control coefficient logistics, shipping, turnover of stock and illiquid assets

• ffice Manager

logistics@huchentec.ru

Engineer

Technical support of products, technical documentation, directory technical consultations, equipment selection, seminars for installers and designers products@huchentec.ru

Warehouse Manager

sklad@huchentec.ru

SALES MANAGER 1…n

Accounting

zhukova@huchentec.ru

9% 30% 71% Planners Trading companies Fitters

DEVELOPMENT OF DISTRIBUTION AT THE MOMENT

∙ Moscow ∙ Krasnodar (South region) ∙ Rostov-on-Don (South region) ∙ Volgograd (Volga region) ∙ Syzran (Volga region) ∙ Kstovo (Volga region) ∙ Saint- Petersburg ∙ Samara (Volga region) ∙ Perm (Ural region) ∙ Krasnoyarsk (Siberian region) ∙ Kazan (Volga region) ∙ Mendeleevsk (Volga region) ∙ Cherepovets (North-Western region) ∙ Tyumen (Ural region) ∙ Ivanovo (Central region) ∙ Yaroslavl (Central region) ∙ Cheboksary (Volga region) ∙ Novosibirsk (Siberian region)

COK - 3 releases Aqua-Therm – 2 releases  Site Huch EnTEC RUS

registered, under filling

 Catalog Huch EnTEC RUS

translated, designed, printed

 Leaflet Huch EnTEC RUS (pumping groups)

compiled, printed

 Leaflet Huch EnTEC RUS (tanks)

translated, designed, printed

• paid, prepared;
• ur place: hall 14, stand B524

• to implement the plan 2 billion Euro ; further development the partner matrix -

intensifying the work of the existing partners and new ones; development of project sales

• n factory and to Russia
• COK and Aqua-Therm magazines – January’s releases to Aqua-Therm (Moscow

and Novosibirsk); Aqua-Therm exhibition 4-7 February (Moscow); Survey seminars in all the key cities, seminars for designers; Media, a general website Huch EnTEC RUS

∙ Moscow ∙ Krasnodar (South region) ∙ Rostov-on-Don (South region) ∙ Volgograd (Volga region) ∙ Syzran (Volga region) ∙ Kstovo (Volga region) ∙ Saint- Petersburg ∙ Samara (Volga region) ∙ Perm (Ural region) ∙ Krasnoyarsk (Siberian region) ∙ Kazan (Volga region) ∙ Mendeleevsk (Volga region) ∙ Cherepovets (North-Western region) ∙ Tyumen (Ural region) ∙ Ivanovo (Central region) ∙ Yaroslavl (Central region) ∙ Cheboksary (Volga region) ∙ Novosibirsk (Siberian region)

Look forward to working with you!