Belorussia Russia Ukraine Kazakhstan
Director – General coordination of the work marakulin@huchentec.kz Office Almaty Astana Accountant – belyayeva@huchentec.kz Sales office Logistic manager – amarakulina@huchentec.kz Engineer – sentitev@huchentec.kz Shop assistant – ibraev@huchentec.kz
dealers installators 6 1 4 2 5
Almaty: 4 dealers, 5 installation companies Astana: 6 dealers Shymkent: 2 dealers Aktobe: 1 dealer Small dealers Our dealer INTEX Holding Investor Small installators Kazakhstan Our Installation have an offer have an request company Project companies
Director Oleg Zakharinsky Chief Logistics accountant Maria Shyrko Oksana Uytova Technical Warehouse director Stepan Bartenev Sergey Fedorovich Technical Sales Project manager manager manager Gleb Golochalov Dmitry Kyznetsov Alexander Stralenya
Minsk, Belorussia • Warehouse – 465 sq.m Office and training class – 100 sq.m.
2 >15 7 2 3 5 Belorussia
Our objects Metalwork facility Individual block heater 735 kW.
Administrative building Individual block heater 150kW.
Administrative building Roof boiler room
Standard objects Housing, Mogilev Zeleny Bor Microdistrict, Petrol service station Minsk Client: RUP « Mogilevskii DSK » Client: UP « <Belorusneft » Client: SU 707 Petrol service station, Minsk Mogilev region Client : «А - 100» company group « Aleksandria » Village
Logojesk settlement, Solnechny settlement, Tourist houses reconstruction, Minsk region Minsk region Minsk region
Product Study Class Huch EnTec marketing
Our exhibitions Minsk 2015
INTEX HOLDING UKRAINE LLC 2 500 000 EUR 7 years sales of complex on the heating solutions in market 2014 INTEX 250 HOLDING 11 UKRAINE direct buyers, and more than employees LLC 700 indirect buyers installer companies 6 factories, presented under one brand name in Ukraine: « Meibes Plus »
Director Svetlana Ivantsova Chief accountant Office manager Inna Borovik Viktoria Nikiforets Warehouse manager Chief warehouse manager Alexandr Marchenko Vladimir Dyadus Technical director Denis Voronin Logistic manager external Logistic manager internal Anna Pluzhnikova Julia Vlashchenko Chief technical manager Alexandr Natsik Technical manager Sergey Gospodinchik Technical manager Dmitriy Kotov
Office 145 sq.m. Training room 25 sq.m.
Marketing activities (3% of the total turnover)
Trainings and actions for installers More than 800 partners was trained in 2015 Catalogues, brochures and gifts for partners
Sale’s structure was changed in 2015 – no sales in Crimea, Donetsk and Lugansk regions
Drain Back system is the most popular system in Ukrane. But how to compete? Vaillant auroSTEP plus 2.250 HT (art. STI+HUCH+MEIBES = Huch EnTEC 0020202934) - Drain Back system Drain Back system EXW Germany 1645 EUR Sales price (VAT incl.) 4216 EXW Germany 1050 EUR EUR Sales price (VAT incl.) 3043 EUR Discount for partner – 40% Discount for partner – 40% Poor technical materials Perfect technical materials Not very good appearance of Excellent appearance Drain Box Vaillant margin appr. 25% Intex Holding Ukraine margin appr. 10% THE PRICE OF DRAIN BOX (OR DRAIN MASTER )
1) The official exclusive for our markets for 5 years with the solar systems. 2) The Huch EnTEC label on the collectors and components (because we sell these items under the brand Huch EnTEC). 3) The possibility of reducing the prices for the mounting systems of the collectors (prices for the collectors are normal, but when we complete the system with fasteners and connections, the price is more expensive than Meibes and other competitors in the market – see next slide). 4) The prices for Drain Box and Drain Master are inadequate (the price for the Drain Box of 62 liters (raw inside) is equal to the price of the enameled tank EBS-PU 200 liters). The appearance of the Drain Box and it technical parameters do not correspond to the very high price. Very long delivery terms for Drain Master (2 months). So, we are not competitive in the market with Drain Back systems (with our margin of 10% for small systems for the 2-3 collector we are more expensive, than Vaillant (!)). The question is: does the Huch have an opportunity to make these positions at the own factory and give the adequate prices with good German appearance? 5) Poor technical materials for Drain Back systems (we had to understand and to prepare materials for our market by ourselves). We would like to have better experience from the German side with the Drain Back systems. If it is needed, we would like to invite the technical specialist to Ukraine to visit real objects with Drain Back systems, and to close all existing questions. The Drain Back system is currently the most popular in our market, and we, together with the STI and the Huch EnTEC, would like to make the focus in Ukraine on this type (now the leader is Vaillant http://www.vaillant.ua/customers/products/solnechnie- sistemi/geliosystemi/index.ru_ua.html)
General Director General coordination of the work business@huchentec.ru Sales Director Accounting overall development of the company, marketing, branding, product zhukova@huchentec.ru matrix, development of sales, pricing policy, common questions didenko@huchentec.ru Engineer SALES Logistics & office Technical support of products, MANAGER technical documentation, directory orders to suppliers and technical consultations, equipment 1…n organization of delivery of selection, seminars products work with the for installers and designers customs broker products@huchentec.ru control coefficient logistics, shipping, turnover of stock and illiquid assets office Manager Warehouse Manager logistics@huchentec.ru sklad@huchentec.ru
9% Planners DEVELOPMENT OF DISTRIBUTION 30% Trading companies AT THE MOMENT 71% Fitters ∙ Moscow ∙ Saint- Petersburg ∙ Cherepovets (North-Western region) ∙ Krasnodar (South region) ∙ Samara (Volga region) ∙ Tyumen (Ural region) ∙ Rostov -on-Don (South region) ∙ Perm (Ural region) ∙ Ivanovo (Central region) ∙ Volgograd (Volga region) ∙ Krasnoyarsk (Siberian region) ∙ Yaroslavl (Central region) ∙ Syzran (Volga region) ∙ Kazan (Volga region) ∙ Cheboksary (Volga region) ∙ Kstovo (Volga region) ∙ Mendeleevsk (Volga region) ∙ Novosibirsk (Siberian region)
COK - 3 releases Aqua-Therm – 2 releases Site Huch EnTEC RUS registered, under filling Catalog Huch EnTEC RUS translated, designed, printed Leaflet Huch EnTEC RUS (pumping groups) compiled, printed Leaflet Huch EnTEC RUS (tanks) translated, designed, printed - paid, prepared; - our place: hall 14, stand B524
• ∙ Moscow ∙ Saint- Petersburg ∙ Cherepovets (North-Western region) ∙ Krasnodar (South region) ∙ Samara (Volga region) ∙ Tyumen (Ural region) ∙ Rostov -on-Don (South region) ∙ Perm (Ural region) ∙ Ivanovo (Central region) ∙ Volgograd (Volga region) ∙ Krasnoyarsk (Siberian region) ∙ Yaroslavl (Central region) ∙ Syzran (Volga region) ∙ Kazan (Volga region) ∙ Cheboksary (Volga region) ∙ Kstovo (Volga region) ∙ Mendeleevsk (Volga region) ∙ Novosibirsk (Siberian region) • to implement the plan 2 billion Euro ; further development the partner matrix - intensifying the work of the existing partners and new ones; development of project sales • on factory and to Russia • COK and Aqua-Therm magazines – January’s releases to Aqua -Therm (Moscow and Novosibirsk); Aqua-Therm exhibition 4-7 February (Moscow); Survey seminars in all the key cities, seminars for designers; Media, a general website Huch EnTEC RUS
Look forward to working with you!
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