Behavioural Insights for Gas Safety NUDGING UP COMPLIANCE DRIVING - - PowerPoint PPT Presentation

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Behavioural Insights for Gas Safety NUDGING UP COMPLIANCE DRIVING - - PowerPoint PPT Presentation

Behavioural Insights for Gas Safety NUDGING UP COMPLIANCE DRIVING DOWN COSTS Anna OHalloran OHalloran Consultants Ltd anna@ohalloranconsultancy.co.uk Who are we? OHalloran Consultants Collaborative Change 30 years experience in


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Behavioural Insights for Gas Safety

NUDGING UP COMPLIANCE DRIVING DOWN COSTS

Anna O’Halloran – O’Halloran Consultants Ltd anna@ohalloranconsultancy.co.uk

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Who are we?

Collaborative Change O’Halloran Consultants

30 years experience in social housing, including time as a Housing Inspector at the Audit Commission and as Director of Consultancy at CIH. Well aware of the regulatory and VFM requirements around the thorny issue of compliance, and supported many

  • rganisations to improve.

Behaviour change specialist, award winning, working in health and now housing

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PROPERTY ACCESS: THE HIDDEN COST

£493,690,890

Failed access will cost our sector nearly half a billion pounds over the next 10 years*

* Survey of AGSM members carried out in 2014

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PROPERTY ACCESS: THE HIDDEN COST

Properties Yearly Cost Cost per property Difficult properties Cost per difficult properties

5000 £67,911 £13.58 1350 £50.30 10000 £135,822 £13.58 2700 £50.30 15000 £203,732 £13.58 4050 £50.30 20000 £271,643 £13.58 5400 £50.30 25000 £229,554 £9.18 6750 £34.01

AGSM ESTIMATES*

http://www.agsm.uk.com/agsm-gas-access-waste-estimator/how-much-does-access-cost-you-2-2/ Model ¡based ¡on ¡sector ¡averages: 80% ¡on ¡gas 10.5 ¡month ¡service ¡programme 73% ¡first ¡time ¡access ¡rate

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PROPERTY ACCESS: THE HIDDEN COST HYDE GROUP ESTIMATES*

  • Compliance costs £40 per property per year
  • This doesn’t include the cost of the gas

safety check itself

  • The Hyde Group manage 25,000 properties.
  • This equates to over £1 million per year.

The Hyde Group (2014), Exposing the Hidden Cost of Gas Compliance,

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Behavioural Insights for Gas Safety

OLD PROBLEM NEW SOLUTION

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BEHAVIOURAL INSIGHTS

When citizens were told that most people pay their tax on time, payment rates significantly increased.

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BEHAVIOURAL INSIGHTS

When citizens were told that most people pay their tax on time, payment rates significantly increased.

£210m of revenue brought forward in 2012/13 alone.

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BEHAVIOURAL INSIGHTS

When people who were late with court fine received reminder text messages, payments went up by 28%

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BEHAVIOURAL INSIGHTS

When people who were late with court fine received reminder text messages, payments when up by 28%

£30m per year in saved revenue 150,000 bailiff interventions

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BEHAVIOURAL INSIGHTS

Drivers reported having driven around 10% more miles when they signed their name before filling in an insurance form, rather than after.

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BEHAVIOURAL INSIGHTS

Drivers reported having driven around 10% more miles when they signed their name before filling in an insurance form, rather than after.

$97 extra per policy

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BEHAVIOURAL INSIGHTS

Nudging your way …to reduced rent arrears

9 randomised controlled trials. What happens if we…

  • Change the colour of our envelopes?
  • Refer to residents as ‘tenants’, rather than ‘customers’?
  • Tell tenants in arrears how many people in their area have a

clear account?

  • Include a picture of the tenants home in their arrears letters?
  • Get tenants to sign their payment arrangements
  • Start thanking tenants for keeping / achieving a

clear account?

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BEHAVIOURAL INSIGHTS

Nudging your way …to reduced rent arrears

Significant impacts on:

  • How many people pay.
  • How much they pay.
  • How quickly they pay.
  • Tenant engagement.
  • Sticking to agreements.
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BEHAVIOURAL INSIGHTS

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Our ambition

To design and deliver a groundbreaking project that will: ¤ Deliver easier, more timely compliance & reduced costs ¤ Create learning that will impact the entire sector ¤ Provide the perfect complement to the Gas Access Campaign ¤ Build capacity in the use of behavioural insights ¤ Position participants at the forefront of the gas safety agenda

Behavioural Insights for Gas Safety

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Behavioural Insights for Gas Safety

A GROUND BREAKING PROJECT

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TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION

EVIDENCE-BASED BEHAVIOUR CHANGE

COST MODELING

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BEHAVIOURAL SCIENCE

TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION

EVIDENCE-BASED BEHAVIOUR CHANGE

COST MODELLING

COST MODELLING How much does failed access cost us and how much could we save?

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BEHAVIOURAL SCIENCE

TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION

EVIDENCE-BASED BEHAVIOUR CHANGE

COST MODELING

TENANT SEGMENTATION Which tenants tend to pose the biggest problem when it comes to failed access?

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BEHAVIOURAL SCIENCE

TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION

EVIDENCE-BASED BEHAVIOUR CHANGE

COST MODELING

TENANT INSIGHT Why do tenants fail to allow access? What are the barriers and incentives to gaining timely access?

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BEHAVIOURAL SCIENCE

TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION

EVIDENCE-BASED BEHAVIOUR CHANGE

COST MODELING

INTERVENTION DESIGN Design and launch an intervention to impact on timely access rates, using behavioural insights

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BEHAVIOURAL SCIENCE

TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION

EVIDENCE-BASED BEHAVIOUR CHANGE

COST MODELING

RIGOROUS EVALUATION Measure impact through a robust, large-scale randomised controlled trial (RCT).

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What’s in it for you…

Key deliverables for participants: 1. Easier, more timely compliance 2. Reduced costs 3. Capacity building 4. Positioning

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…. and for the industry:

Key deliverables for the industry: 1. Insight: National segmentation, based on 30+ providers’ data 2. Insight: National qualitative research study 3. Evidence: Suite of tested, cheaper and effective interventions to draw from 4. Relationships: Engagement with tenants 5. Empowerment: Tenants taking responsibility 6. Savings: Overall reduction in cost and increased access

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¤ Data analysis to create segmentation model ¤ Attendance at full day behavioural insights workshop ¤ Access to online resource for entire project. ¤ Free access to finale conference

‘Insight’ (Limited to 35 participants)

£1999

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‘Impact’ (Limited to 10 participants*)

¤ Bespoke workshops to re-design entire compliance pathway ¤ Participation in individual and national RCT ¤ Qualitative research (2 focus groups each) ¤ Additional consultancy support

* Organisations who have completed the Insight phase

3 levels of participation £4999

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Cost modelling (open to all)

Activity-Based Costing ¤ Workshop to model activities and routines ¤ Development of full cost model ¤ Consultancy to support integration

Optional bolt-on £3999

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Timescales

¤ Project launch at AGSM Annual Conference in Spring 2016, with participants. ¤ Completion by Spring 2017, with results shared at AGSM Conference.

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Interested…?

http://www.corgitechnical.com/nudging-up-compliance/

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Steven Johnson

07719 242 795

steven@collaborativechange.org.uk

Corgi Technical Services:

01256 548040

enquiries@trustcorgi.org

Anna O’Halloran:

07912 110 078

anna@ohalloranconsultancy.co.uk