Behavioural Insights for Gas Safety
NUDGING UP COMPLIANCE DRIVING DOWN COSTS
Anna O’Halloran – O’Halloran Consultants Ltd anna@ohalloranconsultancy.co.uk
Behavioural Insights for Gas Safety NUDGING UP COMPLIANCE DRIVING - - PowerPoint PPT Presentation
Behavioural Insights for Gas Safety NUDGING UP COMPLIANCE DRIVING DOWN COSTS Anna OHalloran OHalloran Consultants Ltd anna@ohalloranconsultancy.co.uk Who are we? OHalloran Consultants Collaborative Change 30 years experience in
NUDGING UP COMPLIANCE DRIVING DOWN COSTS
Anna O’Halloran – O’Halloran Consultants Ltd anna@ohalloranconsultancy.co.uk
Who are we?
Collaborative Change O’Halloran Consultants
30 years experience in social housing, including time as a Housing Inspector at the Audit Commission and as Director of Consultancy at CIH. Well aware of the regulatory and VFM requirements around the thorny issue of compliance, and supported many
Behaviour change specialist, award winning, working in health and now housing
PROPERTY ACCESS: THE HIDDEN COST
Failed access will cost our sector nearly half a billion pounds over the next 10 years*
* Survey of AGSM members carried out in 2014
PROPERTY ACCESS: THE HIDDEN COST
Properties Yearly Cost Cost per property Difficult properties Cost per difficult properties
5000 £67,911 £13.58 1350 £50.30 10000 £135,822 £13.58 2700 £50.30 15000 £203,732 £13.58 4050 £50.30 20000 £271,643 £13.58 5400 £50.30 25000 £229,554 £9.18 6750 £34.01
AGSM ESTIMATES*
http://www.agsm.uk.com/agsm-gas-access-waste-estimator/how-much-does-access-cost-you-2-2/ Model ¡based ¡on ¡sector ¡averages: 80% ¡on ¡gas 10.5 ¡month ¡service ¡programme 73% ¡first ¡time ¡access ¡rate
PROPERTY ACCESS: THE HIDDEN COST HYDE GROUP ESTIMATES*
safety check itself
The Hyde Group (2014), Exposing the Hidden Cost of Gas Compliance,
OLD PROBLEM NEW SOLUTION
BEHAVIOURAL INSIGHTS
When citizens were told that most people pay their tax on time, payment rates significantly increased.
BEHAVIOURAL INSIGHTS
When citizens were told that most people pay their tax on time, payment rates significantly increased.
£210m of revenue brought forward in 2012/13 alone.
BEHAVIOURAL INSIGHTS
When people who were late with court fine received reminder text messages, payments went up by 28%
BEHAVIOURAL INSIGHTS
When people who were late with court fine received reminder text messages, payments when up by 28%
£30m per year in saved revenue 150,000 bailiff interventions
BEHAVIOURAL INSIGHTS
Drivers reported having driven around 10% more miles when they signed their name before filling in an insurance form, rather than after.
BEHAVIOURAL INSIGHTS
Drivers reported having driven around 10% more miles when they signed their name before filling in an insurance form, rather than after.
$97 extra per policy
BEHAVIOURAL INSIGHTS
Nudging your way …to reduced rent arrears
9 randomised controlled trials. What happens if we…
clear account?
clear account?
BEHAVIOURAL INSIGHTS
Nudging your way …to reduced rent arrears
Significant impacts on:
BEHAVIOURAL INSIGHTS
Our ambition
To design and deliver a groundbreaking project that will: ¤ Deliver easier, more timely compliance & reduced costs ¤ Create learning that will impact the entire sector ¤ Provide the perfect complement to the Gas Access Campaign ¤ Build capacity in the use of behavioural insights ¤ Position participants at the forefront of the gas safety agenda
Behavioural Insights for Gas Safety
A GROUND BREAKING PROJECT
TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION
EVIDENCE-BASED BEHAVIOUR CHANGE
COST MODELING
BEHAVIOURAL SCIENCE
TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION
EVIDENCE-BASED BEHAVIOUR CHANGE
COST MODELLING
COST MODELLING How much does failed access cost us and how much could we save?
BEHAVIOURAL SCIENCE
TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION
EVIDENCE-BASED BEHAVIOUR CHANGE
COST MODELING
TENANT SEGMENTATION Which tenants tend to pose the biggest problem when it comes to failed access?
BEHAVIOURAL SCIENCE
TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION
EVIDENCE-BASED BEHAVIOUR CHANGE
COST MODELING
TENANT INSIGHT Why do tenants fail to allow access? What are the barriers and incentives to gaining timely access?
BEHAVIOURAL SCIENCE
TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION
EVIDENCE-BASED BEHAVIOUR CHANGE
COST MODELING
INTERVENTION DESIGN Design and launch an intervention to impact on timely access rates, using behavioural insights
BEHAVIOURAL SCIENCE
TENANT SEGMENTATION TENANT INSIGHT INTERVENTION DESIGN RIGOROUS EVALUATION
EVIDENCE-BASED BEHAVIOUR CHANGE
COST MODELING
RIGOROUS EVALUATION Measure impact through a robust, large-scale randomised controlled trial (RCT).
What’s in it for you…
Key deliverables for participants: 1. Easier, more timely compliance 2. Reduced costs 3. Capacity building 4. Positioning
…. and for the industry:
Key deliverables for the industry: 1. Insight: National segmentation, based on 30+ providers’ data 2. Insight: National qualitative research study 3. Evidence: Suite of tested, cheaper and effective interventions to draw from 4. Relationships: Engagement with tenants 5. Empowerment: Tenants taking responsibility 6. Savings: Overall reduction in cost and increased access
¤ Data analysis to create segmentation model ¤ Attendance at full day behavioural insights workshop ¤ Access to online resource for entire project. ¤ Free access to finale conference
‘Insight’ (Limited to 35 participants)
£1999
‘Impact’ (Limited to 10 participants*)
¤ Bespoke workshops to re-design entire compliance pathway ¤ Participation in individual and national RCT ¤ Qualitative research (2 focus groups each) ¤ Additional consultancy support
* Organisations who have completed the Insight phase
3 levels of participation £4999
Cost modelling (open to all)
Activity-Based Costing ¤ Workshop to model activities and routines ¤ Development of full cost model ¤ Consultancy to support integration
Optional bolt-on £3999
Timescales
¤ Project launch at AGSM Annual Conference in Spring 2016, with participants. ¤ Completion by Spring 2017, with results shared at AGSM Conference.
Interested…?
http://www.corgitechnical.com/nudging-up-compliance/
30Steven Johnson
07719 242 795
steven@collaborativechange.org.uk
Corgi Technical Services:
01256 548040
enquiries@trustcorgi.org
Anna O’Halloran:
07912 110 078
anna@ohalloranconsultancy.co.uk