BE BEHIN HIND D HE HER R EYE EYES: Crossi ossing ng ge - PowerPoint PPT Presentation

BE BEHIN HIND D HE HER R EYE EYES: Crossi ossing ng ge genre e li lines es (an and d th the e Atl tlan antic) tic) to ma make e a b a bes ests tseller eller #wtfthatending

Hannah Gamon Jaime Frost Marketing Director, Senior Publicity Manager, HarperFiction HarperFiction @HannahGamon @JaimeFrost

GENRE BUSTING (Or WTF is this book?!)

TH THAT HA HASHT HTAG: MA MAKI KING NG A A CH CHAL ALLENGE ENGE A V A VIR IRTUE TUE

#WTFthatending

FINDING NDING AN AN AUD UDIEN IENCE CE : : OR OR WH WHO THE O THE F I F IS GOING NG TO BUY BUY TH THIS S BO BOOK? K?

1. Sarah’s existing fanbase 2. Trade & industry readers 3. Thriller readers

Sarah’s existing fanbase

Trade & industry readers

Thriller readers

WTF WERE TF WERE TH THE E RE RESU SULTS?! TS?!

3.5k uses of #WTFthat thatend ending ing online ine 680 680 reached hed via #WTFt Fthat hatendi ending ng hashta htag! g! (sour urce: e: Talkwal walker er) m No. A Sunday ay Times es bests stsel elle ler! 1 146 A m media dia reach h of ove ver m m 1 month th in the Sunday ay Times s Top p 10 after ter publication blication 500 500 Contin tinues ues to to sell ll in HB and EB at units ts a we week ek

WTF RE TF REALL ALLY Y HAP HAPPENE PENED?! D?!

WTF WE TF WE LE LEARN ARNT T

Our 6 takeaways • Face anything negative head on - DO NOT BURY IT • Nail your proposition and then live by it • Think about the right media for the right audience: it’s not one fits all • Use the people around you • If you find something that works – keep using it! • The bigger the noise across the world, the better your campaign

@HannahGamon @JaimeFrost