BE BEHIN HIND D HE HER R EYE EYES: Crossi ossing ng ge - - PowerPoint PPT Presentation

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BE BEHIN HIND D HE HER R EYE EYES: Crossi ossing ng ge - - PowerPoint PPT Presentation

Apr 18, 2023 598 likes •870 views

BE BEHIN HIND D HE HER R EYE EYES: Crossi ossing ng ge genre e li lines es (an and d th the e Atl tlan antic) tic) to ma make e a b a bes ests tseller eller #wtfthatending Hannah Gamon Jaime Frost Marketing Director,

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BE BEHIN HIND D HE HER R EYE EYES:

Crossi

  • ssing

ng ge genre e li lines es (an and d th the e Atl tlan antic) tic) to ma make e a b a bes ests tseller eller #wtfthatending

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Jaime Frost Senior Publicity Manager, HarperFiction @JaimeFrost Hannah Gamon Marketing Director, HarperFiction @HannahGamon

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GENRE BUSTING

(Or WTF is this book?!)

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TH THAT HA HASHT HTAG: MA MAKI KING NG A A CH CHAL ALLENGE ENGE A V A VIR IRTUE TUE

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#WTFthatending

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FINDING NDING AN AN AUD UDIEN IENCE CE : : OR OR WH WHO THE O THE F I F IS GOING NG TO BUY BUY TH THIS S BO BOOK? K?

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  • 1. Sarah’s existing fanbase
  • 2. Trade & industry readers
  • 3. Thriller readers
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Sarah’s existing fanbase

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Trade & industry readers

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Thriller readers

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WTF WERE TF WERE TH THE E RE RESU SULTS?! TS?!

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A m media dia reach h of ove ver

680 680 m 3.5k No. 1 500 500 1

uses of #WTFthat thatend ending ing online ine reached hed via #WTFt Fthat hatendi ending ng hashta htag! g! (sour urce: e: Talkwal walker er) A Sunday ay Times es month th in the Sunday ay Times s Top p 10 after ter publication blication Contin tinues ues to to sell ll in HB and EB at units ts a we week ek bests stsel elle ler!

146 m m

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WTF RE TF REALL ALLY Y HAP HAPPENE PENED?! D?!

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WTF WE TF WE LE LEARN ARNT T

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Our 6 takeaways

  • Face anything negative head on - DO NOT BURY IT
  • Nail your proposition and then live by it
  • Think about the right media for the right audience: it’s not one fits all
  • Use the people around you
  • If you find something that works – keep using it!
  • The bigger the noise across the world, the better your campaign
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@HannahGamon @JaimeFrost