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Banking with WiseWage By Adam Rust Goals for Today Learn some more about how people bank and save. Discuss New Thinking on Financial Health Introduce WiseWage Banking for Everyone? There is a bank on every corner, but most banks


  1. Banking with WiseWage By Adam Rust

  2. Goals for Today • Learn some more about how people bank and save. • Discuss New Thinking on Financial Health • Introduce WiseWage

  3. Banking for Everyone? • There is a bank on every corner, but most banks are not interested in serving every person on every corner. • 14.1 million adults do not have a bank account of any kind. • 48.9 million adults might have a checking account, but they do not have a savings account.

  4. What do unbanked people think about banks? • Most people without a bank account used to have a bank account. = they had a bad experience before • Only one-quarter of the unbanked have a stated intention to get an account . = people think they don’t belong in the system. • But - more than half of the unbanked are not interested in getting an account in the future. = they will need to be convinced to return to the system

  5. Blue – a Reason not to have an account Green – main reason not to have an account 60 50 40 30 20 10 0 Don't Have Don't Trust Privacy Fees to High Surprise Fees ID, Credit Don't Need Inconvenient Other Enough Banks Hours Money

  6. The unbanked and underbanked still have to pay bills – how do they do it? 80 70 60 50 40 30 20 10 0 Write a check use a credit card use a debit card electronic bill pay use a money order prepaid card cash Unbanked Underbanked Fully Banked

  7. Younger people more likely to be unbanked Banking Status by Age Cohort 25 20 15 10 5 0 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 64 or older Unbanked Underbanked

  8. The cost of being unbanked or improperly banked Unbanked: Americans spent $2.1 billion cashing checks, $3 billion in non-bank remittances, $900 million in walk-in bill-pay, and $800 million on money orders.* Improperly banked : 70 percent of checking account overdraft fees are paid by low- wealth individuals** Risky: Carrying cash puts a person at risk of theft. Negative experience = last experience: Overdraft and minimum balance fees convince people to leave the banking system. On average, low-wealth consumers pay four overdraft fees ($130+/-) per year. It’s not just the direct financial costs – it’s also the lack of velocity in receiving wages.

  9. The Problem with Check Cashers WHICH CAN BUY…. They take Money DAYS OF GROCERIES SERVICE FEES CHECK 2 3 FOR A FAMILY OF 4 CASHERS TAKE FROM AVERAGE WORKERS OR… $ 2 3 7 PER SCHOOL LUNCHES YEAR 711 OR… PUBLIC TRANSPORT 3 5 5 SHORT TRIPS WHICH CAN BUY…. They take Time DATE NIGHT MOVIES 7 NUMBER OF HOURS CHECK WITH SPOUSE CASHERS TAKE FROM AVERAGE WORKERS OR… hr MATH PROBLEMS PER 1 3 9 SOLVED WITH CHILD 15 YEAR OR… FACEBOOK WALL 2 6 4 POSTS Source: CurrenC San Francisco 9

  10. Savings is Hard to Do; It’s Worth It We had realized the American dream, and were living a very expensive lifestyle, the type of lifestyle where it is difficult to turn off the spigot.“ - Ken Lay, former CEO of Enron - Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it. Compound interest is the most powerful force in the universe. - Albert Einstein

  11. Where do people save their money? 80 70 60 50 40 30 20 10 0 Save money under bed In a savings account in checking on a prepaid card Unbanked Underbanked Fully Banked

  12. Path # One: Change How People Manage their Money

  13. Findings from Data How Successful Savers Plan to Save They Tap the Power of their Goals • They establish a specific savings aim. • They plan how they will measure success • They make the goal relevant • They bind their goals within a period of time They understand their obstacles • They identify why, when, where you make mistakes • They create if-then plans • They make achievable goals

  14. Findings from Data Habit Formation Best Practices E NDOGENOUS : • New exercisers (2017): high frequency, achievability, and known reward • New flossers (2010): Those who committed to flossing before (2.2x) or after (8x) an existing habit were more successful than those who did not. • New exercisers (2015): Rewards most effective with “skin-in-the game.” E XOGENOUS • New Voters (2003): one pre-election reminder increased participation for successive elections. • Savings deposits (2013): Reduce friction to deposit (with encouragement) and increase friction to withdraw

  15. Results from the 52-Week Challenge $60 $1,600 $1,400 $50 $1,200 $40 $1,000 $30 $800 $600 $20 $400 $10 $200 $0 $0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Left Side = Weekly Save Right Side = Net Savings

  16. How are we doing as a nation of savers? Assets and Debts Self-perception • 40 percent of adults have less • Two-thirds say they are saving than $400 in cash for an money emergency. • Most people think they are • Most people have more debt experts on money. than savings • 20 percent say their retirement • Only 29 percent have six plan is to win the lottery months of savings

  17. The New Retirement Savings Level upon Retiring Results • Most people plan to work part- time in retirement. Many people develop disabilities that make it hard to work. • Most people run out of money before they pass away. • Twenty percent say they will never stop working. • One in six people over 70 is still No savings <$5,000 working $5k to $74K $75 - $200k More than $200K

  18. Path # Two Change The Products People Use to Manage Their Money • Could it be the products, not the people? • If so, what would the products be? • How would they be designed?

  19. The Pillars of Success Access Build Net Safe Worth Credit Protect Manage from Risk Spending

  20. About WiseWage.org • A web portal marketing overdraft-free FDIC-insured debit cards. • Easy-to-use, FREE, and available to consumers from smartphone or desktop anywhere in the United States. • They incorporate what we know about savings

  21. WiseWage provides safe and affordable bank accounts • No credit pull. • Absolutely fee-free! • Our accounts pay more than 2 percent interest. • Each also has budgeting tools.

  22. FDIC-Insured Digital Bank Accounts

  23. Example – Empower Budgeting Tools

  24. Compare current interest Rates on Savings at WiseWage versus other banks Interest Rate 2.5 2.15 2.12 2 1.5 1 0.5 0.25 0.03 0.01 0 0 Empower Varo Wells Fargo BB&T Self-Help Bank of America Empower Varo Wells Fargo BB&T Self-Help Bank of America

  25. Oh, the money you’ll save! • No monthly fee • Free ATMs • No minimum balance fee • No fee to buy things • Free bill-pay • Free photo check deposit • No overdraft fees • No international transaction fees

  26. Comparison of Accounts Bank of America Wells Fargo Varo Money Empower Monthly Fee $12 $10 $0 $0 Minimum to Open $100 $25 $0 $0 Waiving Fee Rules With Direct $250 $500 n/a n/a Deposit of at least: Or minimum $1,500 $1,500 n/a n/a balance of Overdraft fee $35 $34 n/a n/a Pays interest? 0.03% 0% 2.12% 2.15%

  27. Let’s Try It – It’s Your Turn to Bank Better Questions? Call Adam – 919.260.3653 adam@reinvestmentpartners.org WiseWage.org

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