www.baconcoach.com/learn Video & Audio Multi Media Content - - PowerPoint PPT Presentation

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www.baconcoach.com/learn Video & Audio Multi Media Content - - PowerPoint PPT Presentation

May 03, 2023 213 likes •684 views

TRAINING - Video & Audio www.baconcoach.com/learn Video & Audio Multi Media Content www.baconcoach.com/learn Video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual

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TRAINING - Video & Audio

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Video & Audio

Multi Media Content

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Video

Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. - Wikipedia

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Audio

Digital recording and reproduction converts the analog sound signal picked up by the microphone to a digital form by the process of

  • digitization. This lets the audio

data be stored and transmitted by a wider variety of media. - Wikipedia

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Why Use Audio & Video?

Content Development

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Video

Record Edit Process Upload Deliver

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Record

Laptop iPad iPhone Camera (GoPro)

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Edit

Mac - ScreenFlow,
 Camtasia, iMovie PC - Camtasia, Adobe Premier Elements, Movie Maker Free - Jing - Screen Capture

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Process

Universal - MP4 PC - AVI

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Upload

Free - YouTube, Video Paid - Vimeo, Amazon S3

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Deliver

Wide Open - You Tube Control - Vimeo

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ScreenFlow

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Audio

Record Edit Process Upload Deliver

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Record

Laptop iPad iPhone Mic - USB or Lav

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Edit

Free - Audacity PC - Sound Forge Mac - GarageBand - Logic Pro Voice Over/Music

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Process

Universal - AIFF or WAV Uploads - MP3

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Upload

Free - WordPress Paid - Libsyn or BluBrry iTunes - Podcast

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Deliver

Your Website - MP3 Podcast - Itunes

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Audacity

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It Starts With A Strategy

Content With A Purpose

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Audio/Video Strategy

Who Are You Trying To Reach? What Is Your End Goal? One Time/Lifetime? Where Is Your Audience?

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Video Content

Talking Head Interviews Screen/Slide Shows Live

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Audio Content

Monocast Interviews Training Being Interviewed

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Multi Purpose

Repurposing Content

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Live/Replay Options

Blab.im Periscope.tv Facebook Live (IOS)

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LIVE Is Huge

Live & Archive

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What Are People Searching For?

YouTube - Training iTunes - Various Websites - Details What Do You Want To Be Found For?

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Research

Search For Video

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Video Thoughts

How To Create Great Video

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5 Major Parts

Camera - Resolution Lighting Audio Titles & Text CTA = Call To Action!

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Camera

HD - 1080P - 16x9 Ratio SD - 480P - 4x3 Ratio Sideways or Square

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Lighting

Key - Main Light Fill - Soft Fill Back - Definition Ambient - Face The Light

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Audio

Proximity - Close = Bass Level - Low = Hiss Background Noise Music/SFX

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Titles & Text

CG Character Generation Lower Thirds Easy To Read In All Sizes

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The Call To Action

Vimeo/YouTube Clickable Link Embed In Video

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Audio/Video Marketing

Drive Through The CTA

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Why Behind The How?

YouTube - #2 Search Engine Gets You Noticed - 
 Social Media Video Moving Timeline Images Adds Time To Website Visits

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What’s The Goal?

Get People To Buy (Now or Later)

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What’s Hurting The Goal?

The Free Economy

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Fear

  • I Don’t Know Audio or Video?
  • Who Wants To Hear From

Me?

  • No One Will Consume?
  • I Don’t Know How To?
  • I Don’t Have The Tools?
  • Quality?
  • You Are Unique! People Care!

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Fight That Fear

  • Get Online
  • Buy The Gear You Need
  • Learn The Tools
  • Experiment
  • Post & Grow
  • People Want Your Content!!!

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People Consume Media

  • Video Marketing Stats
  • Social video generates

1200% more shares than text and images combined

  • Companies using video

enjoy 41% more web traffic from search than non-video users

  • Video drives a 157%

increase in organic traffic from search engines

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People Consume Media

  • Audio Marketing Stats
  • 97 million Americans drive

to work alone

  • 37 million people have gym

memberships

  • 40% of Americans are

consuming audio on their smart phones

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Create A Conversation

You Ideal Customer - Your Ideal Solution

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Your Homework

Audio & Video - Worksheet

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TRAINING - Video & Audio

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