BACKGROUND T he c ha lle ng e o f ma king pe o ple a wa re Cre - - PowerPoint PPT Presentation

.CR F OR T HE L OCAL

“T

ICO” MARKE T

ROSAL ÍA MORAL E S

E XE CUT I VE DI RE CT OR ro sa lia .mo ra le s@ nic .c r

BACKGROUND

Cre a tio n o f a c o mmunic a tio ns de pa rtme nt. Budg e t a llo c a tio n to de ve lo p a c o mmunic a tio ns c a mpa ig n. T he c ha lle ng e o f ma king pe o ple a wa re

• f .c r a nd pro mo ting its sa le s using a

sma ll pa rt o f the to ta l b udg e t. E sta b lishing so c ia l ne two rks a s the ma in c o mmunic a tio ns c ha nne l to me e t c a mpa ig n o b je c tive s.

2015 COMUNI CAT I ONS

CAMPAIGN'S OBJE T IVE

T

• a sso c ia te NI

C Co sta Ric a with the "T ic o s" se nse o f b e lo ng ing a nd pride a nd a s a yo ung a nd a g ile

• rg a niza tio n, b y me a ns o f a n inno va tive use o f so c ia l

ne two rks a nd no n-tra ditio na l me dia .

SPE CI F I C

OBJE CT IVE S

T

• g e ne ra te a n e mo tio na l b o nd b e twe e n

NI C Co sta Ric a a nd Co sta Ric a ns. T

• inc re a se b ra nd visib ility a nd so c ia l

ne two rk fo llo we rs, mo st impo rta ntly o n F a c e b o o k. T

• pro mo te the use o f .c r do ma ins.

T

• e nc o ura g e Co sta Ric a ns to spe a k

fa vo ra b ly a b o ut the b ra nd. T

• inc re a se sa le s o n the ne w we b site

www.nic .c r.

T O

WHOM?

Cur r e nt c lie nts:

35 to 55 ye a rs o f a g e , te c h sa vy.

Pote ntial c lie nts:

e ntre pre ne urs a g e d 17 to 34 ye a rs, do ma in-b uying g e e ks a nd the g e ne ra l pub lic .

VI DE O

WHAT ’ S COMI NG

IN 2016?

2016

COMUNICAT IONS CAMPAIGN'S OBJE T IVE S

To inform about the projects and initiatives where NIC Costa Rica is actively participating.

To increase sales.

ST RAT E GIE S

Spe c ia l c o nte nt c re a tio n fo r so c ia l ne two rks (.g ift, vira l vide o s) Spe c ia l E ve nts: L ACNI C 26 in Sa n Jo sé , Co sta Ric a . Cre a tio n o f a c lie nt lo ya lty syste m: Me mb e rships, c o upo ns a nd disc o unts. Co nsta nt uplo a ding o f ne w we b c o nte nt. Pub lic re la tio ns pro g ra m with de c isio n-ma ke rs suc h a s a d a g e nc ie s. Be lo w the L ine (BT L ) Pre se nc e in ke y na tio na l te c hno lo g y e ve nts. We b site upda te . Do ma in pro mo tio ns (Bla c k F rida y, Christma s, e tc .) L

• we r ra te s.

Wo rk with re g istra rs. Allia nc e s with SME s a nd e ntre pre ne urs.

T HANK YOU

NIC CR CR_NIC NIC CR NIC CR NIC CR

Rosa lía Mora le s

ro sa lia .mo ra le s@ nic .c r