Audience Outlook Monitor: Museums and Galleries Tandi Palmer - - PowerPoint PPT Presentation

• June 2020

Audience Outlook Monitor: Museums and Galleries

Tandi Palmer Williams

KEY FINDINGS

Many people are comfortable to start attending museums and galleries

Audience Outlook Monitor 2

How comfortable would you feel attending the following types of cultural facilities today, assuming they were

• pen and following recommended safety procedures? N = 23,664

76% 20% 11% 18% 52% 48% 5% 28% 40% Using hands-on exhibits at an interactive museum A community art space or studio Walking around a museum

• r gallery

Not comfortable Somewhat comfortable Very comfortable

KEY FINDINGS

Key indicators suggest a complex

• utlook for re-engaging visitors

3

7%

are making plans to attend museums and galleries

22%

• f museum-goers are ready

to attend as soon as it’s permitted

93%

want to see the same kinds of content they did before

85%

• f museum-goers expect to

be back as they were before, in the long-term

38%

• f museum-goers have

experienced a loss of household income

96%

will be positively influenced by safety measures

Top tips for re-engaging visitors with exhibitions

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• 1. Manage expectations about attendance
• 2. Keep your core in the loop
• 3. Be vigilant in applying safety guidelines
• 4. Share safety at every opportunity
• 5. Spark joy for every visitor
• 6. Normalise visiting by sharing it widely
• 7. Think about digital as part of the mix long-term

For resources, head to: www.thepatternmakers.com.au/covid19

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