ATL Regional Fare Policy Development Study Transit Operators Group - - PowerPoint PPT Presentation
ATL Regional Fare Policy Development Study Transit Operators Group March 27, 2020 FARE POLICY OVERVIEW What is a Regional Fare Policy? Source: MARTA To establish guidelines for setting a uniform , fair , and equitable areawide fare
ATL Regional Fare Policy Development Study
Transit Operators Group March 27, 2020
What is a Regional Fare Policy?
FARE POLICY OVERVIEW
To establish guidelines for setting a uniform, fair, and equitable areawide fare structure consistent with revenue-producing requirements and established budgets.
Board Policy No. 29, San Diego Association of Governments (SANDAG)
Source: WABE Source: SRTA Source: MARTA
WHY DEVELOP A REGIONAL FARE POLICY?
▪ Unified fare payment system ▪ Automated trip cost sharing ▪ Administrative cost savings ▪ One voice marketing approach For the Operator ▪ One card fits all ▪ Consistent fare structure ▪ Ease of transfer between providers ▪ Seamless connections across jurisdictional boundaries For the Customer ▪ Develop a seamless regional network ▪ Ensure legislatively- mandated farebox recovery rate for transit operations ▪ Enhance regional equity in fare structure and collection For the ATL Vision REGIONAL FARE POLICY BENEFITS
FARE POLICY COMPONENTS
Transit Agency Background Reviews Fare Structure and Technology Evaluation Stakeholder Engagement Title VI Fare Equity Analysis
Regional Fare Policy Study
FARE POLICY COMPONENTS
▪ Understand existing fare structures of local agencies and how they interact ▪ Research fare structures
agencies, including best practices ▪ Compile relevant evaluation criteria for potential fare policies Transit Agency Background Reviews
Regional Fare Policy Study
▪ Brainstorm potential fare structure options and scenarios ▪ Determine customer elasticity within Atlanta region ▪ Develop fare model and run scenarios ▪ Evaluate impacts to ridership and revenue streams Fare Structure and Technology Evaluation
FARE POLICY COMPONENTS
Regional Fare Policy Study
▪ Investigate potential impacts and disparate burdens to minority, low- income, and/or Limited English Proficient (LEP) persons ▪ Recommend measures to mitigate potential disproportionate impacts ▪ Targeted outreach to these groups Title VI Fare Equity Analysis ▪ Seek input from local transit operators throughout the evaluation process ▪ Coordinate with ATL Board and Committees throughout the process Stakeholder Engagement
TRANSIT OPERATOR GROUP INVOLVEMENT IS CRITICAL
▪ Review existing fare systems and policy in local region to build understanding of local environment ▪ National agencies to determine best practices and approaches Background Reviews ▪ Based on inputs from representatives of local transit agencies ▪ Used to evaluate fare policy/structure options Evaluation Criteria ➢ Representatives from each agency serve as a liaison between ATL and respective agency ➢ Participate in Background Review Interviews ➢ Provide inputs for development of Evaluation Criteria ➢ Participate in workshops Formation of Regional Fare Policy Task Force
NEXT STEPS
➢ Confirm representatives from each agency ➢ Validate background research ➢ Participate in interviews ➢ Attend Workshops
➢ Communicate with individual agency executive management Regional Fare Policy Task Force ➢ Complete on-line and national agency background research ➢ Schedule interviews with Regional Fare Collection Task Force members and national transit agency representatives ➢ Schedule workshops
receive feedback, and get inputs for evaluation criteria
finalize evaluation criteria ATL Project Team
FARE POLICY STUDY TIMELINE
May July August April March June
Project Kick-Off
PHASE I PHASE I
Document existing policy structure Finalize evaluation criteria Transit Provider Workshops Fare Concept and Evaluation Memorandum
2020 2021
Final Recommendations Report Title VI Analysis Build scenarios and run fare model Determine customer elasticity values
November January February October December PHASE II March September