ATE14 NSW Industry Briefing 29 January 2014 Sandra Chipchase CEO - PowerPoint PPT Presentation

ATE14 NSW Industry Briefing 29 January 2014

Sandra Chipchase CEO

Lidia Marcelino Senior Trade Events Coordinator

ATE14 DNSW Update  ATE14 Snapshot  DNSW and NSW Seller booths  Important Exhibitor forms - furniture upgrades and electricity  DNSW Networking Events and Hospitality Program – STO Café  Fact Sheets – Trade and Media 4

ATE14 DNSW Update  NSW Familiarisation Program  ATE14 DNSW Key Contacts  DNSW Media Program – Jasmine Cook, Senior Publicist  Tourism Australia Update – Kelly Harrison, Industry Events Manager  Questions? 5

ATE14  11-15 May 2014  Annual event organised by Tourism Australia  Held at the Cairns Convention Centre and temporary structures  Venue will be smaller than previous ATE’s  No custom built booths or rigging  Standard booth look and feel throughout the exhibition  What else is new?

DNSW and NSW Seller Booths  52 NSW Sellers  48 National with NSW product  Standard booth size is 2m (w) x 2.5m (d) x 2.4m (h) includes standard furniture package 1 x table, 4 x chairs, 1 x 150 watt light, carpet and rubbish bin  Floor plan will be available from Tourism Australia by 4 March 7

DNSW and NSW Seller Booths *artist impression only • Content here 8

DNSW Booth *artist impression only 9

Booth - Back Wall Graphic Images  DNSW offering to coordinate NSW presence  Subsiding the cost of back wall images for consistent and professional look  Communication sent to NSW Sellers on 23 December 2013  Deadline for back wall images to DNSW was 9 January 2014 10

Front Wall Graphic Images  Front panel image is included in your booth cost (for every Seller)  Communication sent to NSW Sellers on 23 December 2013 (details and specs provided in the communication)  Each Seller required to upload an image by 6 February 2014  Inclusions - image, company name and booth number  Images to be submitted directly to Pages 11

Important Exhibitor Forms  Furniture Forms - only required if you want to upgrade - for a lockable cabinet complete form - deadline is 6 February 2014 to Pages  All other update options eg plants etc - deadline 6 February 2014 to Pages  Following forms to be completed and returned by 3 March 2014 to Expertise Events:  Electrical & Lighting Services  Electrical & Lighting Layout  Public Liability Payment of Services  Work Place Health & Safety Form  All details and forms available on www.tradeevents.australia.com/ate 12

DNSW Networking Event & Hospitality – STO Café  DNSW Function 7:30pm – 9:30pm on Tuesday, 13 May 2014  Hospitality Program – all things NSW at the STO Café  Selection of NSW products including daily breakfasts and coffee  Pop in and visit! 13

DNSW Café *artist impression only 14

DNSW ATE14 Factsheets  DNSW is producing 20 themed factsheets including: - What’s new in NSW & Sydney - F&W Experiences in NSW - Great Drives NSW - Iconic Sydney - Accommodation  DNSW is producing series of international market segment factsheets www.destinationnsw.com.au 15

NSW Familiarisation Program  RTO’s engaged in September for itineraries  Product to be export ready and bookable  Suitable to the market  New and exciting products  Themed itineraries  Sydney itineraries coordinated by DNSW  DNSW ATE14 dedicated website  EOI deadline 17 February 2014 16

ATE14 Key DNSW Contacts Lidia Marcelino 02 9931 1520 lidia.marcelino@dnsw.com.au Inge Pedersen 02 9931 1317 inge.pedersen@dnsw.com.au Helen Marinic 02 9931 1419 helen.marinic@dnsw.com.au Lilu Fu 02 9931 1472 lilu.fu@dnsw.com.au Email ate2014@dnsw.com.au Website www.destinationnsw.com.au 17

Jasmine Cook Senior Publicist

What are the Media Opportunities at ATE14? 19

New Media Program in 2014 Tourism Australia and TravMedia have introduced a new media program: What: International Media Marketplace or IMM Where: Hotel Grand Chancellor, Palm Cove, Queensland 9 – 11 May 2014 (weekend prior to ATE14) When: Who: Participating tourism operators* and around 70 domestic and international media – trade and consumer *A limited number of spaces are available for operators due to venue size. 20

Program Snapshot The Program for Tourism Operators will include:  Day 1 – Registration and welcome cocktail party  Day 2 – Participation in one-on-one meetings with media  Day 3 – Option to participate in a “New Media” workshop  Networking opportunities 21

Why Participate?  One-on-one meetings with international and domestic travel and trade media.  Ability to request meetings with your target media.  Access to media bios and contact details via IMM online press room.  Networking opportunities. 22

Media Visits As part of the program, media will be offered pre- and post- famil visits.  DNSW to work with Tourism Australia to arrange famils.  Trade media will be offered a place on trade famils.  Consumer media will be offered famils on an ad-hoc basis. 23

More Information? For information about the IMM: Visit TravMedia website www.travmedia.com/immate Contact Tourism Australia Tenille Jenkins 02 9361 1736 media.marketplace@tourism.australia.com 24

How can Destination NSW support you at the International Media Marketplace and ATE14? 25

Support for Operators  Attendance and on the ground support.  Create and supply media fact sheets with themed content.  Promote news and product exhibited at IMM/ATE14 in our weekly Insights newsletter to industry stakeholders.  Promote news and product in our monthly Uncovered newsletter to media. 26

Support for Operators (cont..)  Share NSW product updates from IMM/ATE14 via corporate social media: Twitter @dnswcomau Facebook facebook.com.au/destinationnsw Instagram @destination_nsw  Working with the Media toolkit: Email media@dnsw.com.au if you’d like a copy. 27

How can You Maximise Media Opportunities at IMM and ATE14? 28

What Media Want Media are receptive to:  What’s new?  What’s on trend, topical, hot issues  Unusual, quirky, inspiring  Interesting characters, authentic experiences  The “ st ” factor – biggest, strongest, hottest, cheapest, scariest  Statistics, numbers, facts  Celebrity or VIP links  Information relevant to their audience 29

Approach and Pitch Essential tools and materials for pitching to media:  A one-page pitch to refer and talk to, of clear, concise dot points - news, USPs and story ideas.  A one-page fact sheet on your product for media, including website and contact details.  A media release (the best known public relations tool) for media, for any news.  A suite of market specific, high resolution images. 30

Utilise DNSW as a Resource  Keep the DNSW Public Relations Team informed.  Workshop ideas and story opportunities with us. 31

The Result  Inclusion of your product in editorial features, stories, image galleries.  Reach your target audience via these stories.  Build ongoing relationships with media.  Ultimately, increased awareness of your product in target markets, and increase in visitation, business and bookings. 32

Kelly Harrison Industry Events Manager Tourism Australia

ATE14 – NSW Seller Update Cairns 11 – 15 May 2014

The Venue

Exhibition Booths

eConnect Australia • eConnect Australia is an online e-brochure and networking platform available to all ATE delegates • Eliminates the need to distribute printed information kits and brochures • Sellers share brochures, marketing collateral and news with ATE Buyers • Upload your brochures prior to ATE • Sellers with completed eConnect Australia profiles and product information may be featured in the Inside ATE14 Daily newsletters

ATE14 International Media Marketplace (ATE14 IMM) Friday 9 to Sunday 11 May Palm Cove • Inaugural media event co-hosted by Tourism Australia and TravMedia • Targeting consumer/lifestyle media, trade media and digital influencers • Program of one-on-one appointments, networking sessions and events • Applications are now open at www.travmedia.com/immate (closing 28 February )

What else is new? • Dress for the climate in lightweight, casual attire • Standing networking lunches will take place at various locations within the Cairns Convention Centre, both indoors and outdoors • As the ATE14 venue is much smaller than previous years, happy hours will be out-and-about in some of Cairns wonderful venues • ATE14 will see the introduction of a new style of delegate bag • Transfers will not be running as most of the ATE sponsor hotels are located in very close proximity to the Cairns Convention Centre

More Information • Keep up to date at www.tradeevents.australia.com/ate • Inside ATE14 monthly newsletters • Join the conversation on Twitter #ATE14 • Follow Tourism Australia on Linkedin

Questions? 41

Thank You 42