ATE14 NSW Industry Briefing 29 January 2014 Sandra Chipchase CEO - - PowerPoint PPT Presentation

ATE14 NSW Industry Briefing

29 January 2014

Sandra Chipchase

CEO

Lidia Marcelino

Senior Trade Events Coordinator

ATE14 DNSW Update

• ATE14 Snapshot
• DNSW and NSW Seller booths
• Important Exhibitor forms - furniture upgrades and electricity
• DNSW Networking Events and Hospitality Program – STO Café
• Fact Sheets – Trade and Media

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• NSW Familiarisation Program
• ATE14 DNSW Key Contacts
• DNSW Media Program

– Jasmine Cook, Senior Publicist

• Tourism Australia Update

– Kelly Harrison, Industry Events Manager

• Questions?

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ATE14 DNSW Update

• 11-15 May 2014
• Annual event organised by Tourism Australia
• Held at the Cairns Convention Centre and temporary structures
• Venue will be smaller than previous ATE’s
• No custom built booths or rigging
• Standard booth look and feel throughout the exhibition
• What else is new?

ATE14

DNSW and NSW Seller Booths

• 52 NSW Sellers
• 48 National with NSW product
• Standard booth size is

2m (w) x 2.5m (d) x 2.4m (h) includes standard furniture package 1 x table, 4 x chairs, 1 x 150 watt light, carpet and rubbish bin

• Floor plan will be available from

Tourism Australia by 4 March

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• Content here

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DNSW and NSW Seller Booths

*artist impression only

DNSW Booth

*artist impression only

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Booth - Back Wall Graphic Images

• DNSW offering to coordinate NSW presence
• Subsiding the cost of back wall images for consistent and

professional look

• Communication sent to NSW Sellers on 23 December 2013
• Deadline for back wall images to DNSW was 9 January 2014

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Front Wall Graphic Images

• Front panel image is included in your booth cost (for every Seller)
• Communication sent to NSW Sellers on 23 December 2013

(details and specs provided in the communication)

• Each Seller required to upload an image by 6 February 2014
• Inclusions - image, company name and booth number
• Images to be submitted directly to Pages

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Important Exhibitor Forms

• Furniture Forms
• only required if you want to upgrade
• for a lockable cabinet complete form
• deadline is 6 February 2014 to Pages
• All other update options eg plants etc
• deadline 6 February 2014 to Pages
• Following forms to be completed and returned by 3 March 2014 to

Expertise Events:  Electrical & Lighting Services  Electrical & Lighting Layout  Public Liability Payment of Services  Work Place Health & Safety Form

• All details and forms available on www.tradeevents.australia.com/ate

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DNSW Networking Event & Hospitality – STO Café

• DNSW Function 7:30pm – 9:30pm on Tuesday, 13 May 2014
• Hospitality Program – all things NSW at the STO Café
• Selection of NSW products including daily breakfasts and coffee
• Pop in and visit!

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DNSW Café

*artist impression only

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DNSW ATE14 Factsheets

• DNSW is producing 20 themed

factsheets including:

• What’s new in NSW & Sydney
• F&W Experiences in NSW
• Great Drives NSW
• Iconic Sydney
• Accommodation
• DNSW is producing series of

international market segment factsheets

www.destinationnsw.com.au

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NSW Familiarisation Program

• RTO’s engaged in September for itineraries
• Product to be export ready and bookable
• Suitable to the market
• New and exciting products
• Themed itineraries
• Sydney itineraries coordinated by DNSW
• DNSW ATE14 dedicated website
• EOI deadline 17 February 2014

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ATE14 Key DNSW Contacts

Lidia Marcelino

02 9931 1520 lidia.marcelino@dnsw.com.au

Inge Pedersen

02 9931 1317 inge.pedersen@dnsw.com.au

Helen Marinic

02 9931 1419 helen.marinic@dnsw.com.au

Lilu Fu

02 9931 1472 lilu.fu@dnsw.com.au Email ate2014@dnsw.com.au Website www.destinationnsw.com.au

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Jasmine Cook

Senior Publicist

What are the Media Opportunities at ATE14?

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New Media Program in 2014

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Tourism Australia and TravMedia have introduced a new media program:

What: International Media Marketplace or IMM Where: Hotel Grand Chancellor, Palm Cove, Queensland When: 9 – 11 May 2014 (weekend prior to ATE14) Who: Participating tourism operators* and around 70 domestic and international media – trade and consumer

*A limited number of spaces are available for operators due to venue size.

Program Snapshot

The Program for Tourism Operators will include:

• Day 1 – Registration and welcome cocktail party
• Day 2 – Participation in one-on-one meetings with media
• Day 3 – Option to participate in a “New Media” workshop
• Networking opportunities

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Why Participate?

• One-on-one meetings with international and domestic

travel and trade media.

• Ability to request meetings with your target media.
• Access to media bios and contact details via IMM online

press room.

• Networking opportunities.

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Media Visits

As part of the program, media will be offered pre- and post- famil visits.

• DNSW to work with Tourism Australia to arrange famils.
• Trade media will be offered a place on trade famils.
• Consumer media will be offered famils on an ad-hoc

basis.

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More Information?

For information about the IMM: Visit TravMedia website www.travmedia.com/immate Contact Tourism Australia Tenille Jenkins 02 9361 1736 media.marketplace@tourism.australia.com

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How can Destination NSW support you at the International Media Marketplace and ATE14?

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Support for Operators

• Attendance and on the ground support.
• Create and supply media fact sheets with themed

content.

• Promote news and product exhibited at IMM/ATE14

in our weekly Insights newsletter to industry stakeholders.

• Promote news and product in our monthly

Uncovered newsletter to media.

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Support for Operators (cont..)

• Share NSW product updates from IMM/ATE14 via corporate

social media: Twitter @dnswcomau Facebook facebook.com.au/destinationnsw Instagram @destination_nsw

• Working with the Media toolkit:

Email media@dnsw.com.au if you’d like a copy.

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How can You Maximise Media Opportunities at IMM and ATE14?

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What Media Want

Media are receptive to:

• What’s new?
• What’s on trend, topical, hot issues
• Unusual, quirky, inspiring
• Interesting characters, authentic experiences
• The “st” factor – biggest, strongest, hottest, cheapest,

scariest

• Statistics, numbers, facts
• Celebrity or VIP links
• Information relevant to their audience

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Approach and Pitch

Essential tools and materials for pitching to media:

• A one-page pitch to refer and talk to, of clear, concise dot points -

news, USPs and story ideas.

• A one-page fact sheet on your product for media, including

website and contact details.

• A media release (the best known public relations tool) for media,

for any news.

• A suite of market specific, high resolution images.

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Utilise DNSW as a Resource

• Keep the DNSW Public Relations

Team informed.

• Workshop ideas and story
• pportunities with us.

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The Result

• Inclusion of your product in editorial features,

stories, image galleries.

• Reach your target audience via these stories.
• Build ongoing relationships with media.
• Ultimately, increased awareness of your product in

target markets, and increase in visitation, business and bookings.

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Kelly Harrison

Industry Events Manager Tourism Australia

ATE14 – NSW Seller Update Cairns 11 – 15 May 2014

The Venue

Exhibition Booths

• eConnect Australia is an online e-brochure and networking platform available to all ATE delegates
• Eliminates the need to distribute printed information kits and brochures
• Sellers share brochures, marketing collateral and news with ATE Buyers
• Upload your brochures prior to ATE
• Sellers with completed eConnect Australia profiles and product information may be featured in

the Inside ATE14 Daily newsletters

eConnect Australia

Friday 9 to Sunday 11 May Palm Cove

• Inaugural media event co-hosted by Tourism Australia and TravMedia
• Targeting consumer/lifestyle media, trade media and digital influencers
• Program of one-on-one appointments, networking sessions and events
• Applications are now open at www.travmedia.com/immate (closing 28 February)

ATE14 International Media Marketplace (ATE14 IMM)

• Dress for the climate in lightweight, casual attire
• Standing networking lunches will take place at various locations within the Cairns Convention

Centre, both indoors and outdoors

• As the ATE14 venue is much smaller than previous years, happy hours will be out-and-about in

some of Cairns wonderful venues

• ATE14 will see the introduction of a new style of delegate bag
• Transfers will not be running as most of the ATE sponsor hotels are located in very close

proximity to the Cairns Convention Centre

What else is new?

More Information

• Keep up to date at

www.tradeevents.australia.com/ate

• Inside ATE14 monthly newsletters
• Join the conversation on Twitter #ATE14
• Follow Tourism Australia on Linkedin

Questions?

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Thank You

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