Public Trust Innovation Place, Saskatoon SK April 18, 2018 Clinton - - PowerPoint PPT Presentation

Public Trust

Innovation Place, Saskatoon SK April 18, 2018 Clinton Monchuk

EROSION OF PUBLIC TRUST IS

ALREADY AFFECTING AGRICULTURE

POLICY CHANGES BASED ON PERCEPTIONS

CONSUMERS ARE DRIVING WHERE

THE FOOD INDUSTRY GOES AND IT’S NOT ALWAYS BASED ON FACTS!

FALSE SOCIAL MEDIA

BECOMES CONSUMER TRUTH

CONSUMERS DON’T FOLLOW USDA OR STATS CAN

CANADIAN CONSUMERS CARE

 Access to healthy, affordable food is a greater concern than

energy or health care in 2017*

 More than half of the population is unsure or certain that the

food system is going in the wrong direction

 60% of Canadians want to know more about farming practices  Less than 3% of Canadian population has a direct tie to

farming!

* Canadian Centre for Food Integrity 2017 Research

FARM & FOOD CARE SK

 Made up of commodity groups, manufactures, food

processors, distillers, RMs, government and agri-businesses

 Our mandate is to have conversations with consumers

 Make sure consumers have truthful information

 Series of events to increase public trust in farming and

agriculture

HOW TO BUILDING TRUST?

I’M MORE THAN A FARMER

Chef’s Series at Taste of Saskatchewan

• Exposure to 100,000 attendees
• 232 surveyed – 97% ‘Good’ or ‘Fantastic’
• 86% learned something about food/farming

FOOD INFLUENCER PROGRAM

• 121 participated in 2017, VIP food influencers and students
• Social media: 111 posts to audience of 77,807 individuals
• Student perceptions of farming and food shifted: U of S

Nutrition Students increased from 50% to 87% very positive

AGRICULTURE MONTH

OPPORTUNITIES TO LEARN

December 5 & 6, 2018

“ ”

No one cares how much you know, until they know how much you care.

• Theodore Roosevelt

WWW.FARMFOODCARESK.ORG

@FARMFOODCARESK

CLINTON@FARMFOODCARESK.ORG