Assignment #1: Needfinding
Introduction
Education for social mobility Cathy Zheng xiaohai Lucy
Needfinding methodology
5 People interviewed 17-25 Age range 3:2 Male to female ratio
University Ave. Palo Alto
How difficult is it to get jobs here? What are your past occupations and work experiences? Are you considering entering a new industry/job? What was helpful in the past? How? Why?...
Interview results
jinchen 24 Student @Sofia University “I am not a traditional student, nor an industry professional, I am STUCK” -
Sean 25 Skin Specialist @Forever Flawless “I love skin” -
angie 18 Cashier @T4 “My mother cannot support us financially as a single mom” -
brooke 17 Barista @Peet’s Coffee “I’ve been working since I was 11” -
jerry 21 Student @Stanford University “CS to fashion was an 180 degree turn for me”
Analysis
Say Think Job competition is an obstacle Grew up in an underfunded region ➔ ➔ Certified educational programs Forensic pathology(FP) feels ➔ ➔ are helpful but scarce and out of intimidating reach Supported by single mom ➔ Gender discrimination could be an Dropped out of school ➔ ➔ impediment in FP Do Feel Frequent hand gestures to ➔ Slight doubt about fitting into the Angie ➔ organize thoughts field of FP Confident mannerism ➔ Intimidated ➔ Very candid about personal ➔ Stuck ➔ experience Motivated ➔
Say Think Against taking an unenjoyable Trust people’s suggestions ➔ ➔ path Likes working, wants to feel ➔ Personal experience has great independent ➔ value Started working since 11 ➔ Online resources are helpful career ➔ guidances Feel Do Guarded at first ➔ brooke Stressed ➔ Nervous chuckles at some phrases ➔ Overwhelmed ➔ Multitasking effortlessly ➔ Unsure ➔ Serious ➔
Say Think He is equipped to do fashion “It all boils down to if you have the ➔ ➔ without formal training balls to talk to people” Ability to get a job depends on “Only thing that stops you from ➔ ➔ your willingness to take the leap doing things is yourself” Vision more important than “Just had to convince people to bet ➔ ➔ technicality in the field of fashion on me and watch them do it” Do Feel Relaxed Ballsy ➔ Jerry ➔ Eyes looked away Confident ➔ ➔ Laid back and reflective ➔ Independent ➔ Sat back up in between, excited Uncertain of future, but hopeful ➔ ➔ Inspired ➔
DIscoveries - Most think a sense of independence is important, but are grounded by financial constraints and influenced by people around them - All value exposures to professional experience and advice - Some fields require great professionalism , others are about connections and visions - Many people go to YouTube/videos rather than journals and articles - Professional training programs are usually not accessible, unaffordable , and/or too competitive
questions - How to pinpoint professional subdomains that require our attention? - How to bridge the gap between professional programs and the underprivileged population ? - How do we make people feel confident and independent to pursue their career? - How do we lower the opportunity cost for people pivoting to a new career?
insights Needs To meaningfully and effectively Professional experience and connect with industry advice are valuable professionals People value social and To pursue self-actualizing financial independence career pressure-free People usually find themselves To gain access to various fields disconnected from certain of profession fields of professions
summary
“ We focused on: Connections with industry professionals Pivot to a new industry with low opportunity cost Foreseeable paths to career development
THANKS! Any questions? 23
*Appendix*
Signed Consent Forms Interview Question Guide Interview Pictures Interview Recording Unabridged Interview Analysis
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