(AS) 3 Q12 Opportunity Day 26 November 2012 Disclaimer Agenda The - - PowerPoint PPT Presentation

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(AS) 3 Q12 Opportunity Day 26 November 2012 Disclaimer Agenda The - - PowerPoint PPT Presentation

Asiasoft Corporation PLC. (AS) 3 Q12 Opportunity Day 26 November 2012 Disclaimer Agenda The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation


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3Q12 Opportunity Day

26 November 2012

Asiasoft Corporation PLC. (AS)

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Agenda

  • The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation
  • f an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft”) in any jurisdiction nor should it or any part of it

form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.

  • This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks,

uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation

  • This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation,

warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents

  • r otherwise arising in connection with this presentation
  • This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or

indirectly for any investment decision-making or for any other purposes

  • This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be

reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws

Disclaimer

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Agenda

Agenda

Territory Overview in Q3/12 Asiasoft Overview in Q3/12 Next Step in Q3/12 Appendices

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Territory Overview

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Agenda

SEA Gaming Market Overview

Unit: Million Baht Singapore

2011-2015 CAGR 7.5% Vietnam 2011-2015 CAGR10.4% Source: Market Size from (IDC Research) 2012 Forecast

612 696 747 792 834 876 1,143 1,647 2,031 2,232 2,400 2,520 2,472 2,928 3,312 3,705 4,125 4,470 300 348 423 498 570 633 465 588 717 819 900 954 4,119 4,530 4,986 5,508 6,096 6,762 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2010 2011 2012 2013F 2014F 2015F

Singapore Malaysia Thailand Indonesia Philippine Vietnam

Thailand 2011-2015 CAGR12.6% Malaysia 2011-2015 CAGR17.2% Philippine 2011-2015 CAGR15.5% Indonesia 2011-2015 CAGR16.1%

By CAGR Country 1 Malaysia 2 Indonesia 3 Philippine By Size Country 1 Vietnam 2 Thailand 3 Malaysia

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Agenda

Country Population Internet

User

Penetration

(Internet User/Pop.)

Online Gamer Penetration

(Gamer / Internet User)

Penetration

(Gamer /Pop.)

Market Size 2012

SEA Market Overview

Unit: Mill Unit: Mill Unit: % Unit: Mill Unit: % Unit: %

Unit: Mill Baht

Singapore 4.7 4.1 87% 2.2 54% 47% 747 Malaysia 28.7 21.2 74% 8.2 39% 29% 2,031 Thailand 66.7 24.2 36% 9.1 38% 14% 3,312 Indonesia 245.6 29.0 12% 8.0 28% 3% 423 Philippine 101.8 38.1 37% 11.5 30% 11% 717 Vietnam 90.5 34.2 38% 8.8 26% 10% 4,986

Source: Population from (www.internetworldstats.com)2011 Internet User, Online Gamer, Market Size from (IDC Research) 2012 Forecast

Total 538 150.8 28% 47.8 31.7% 8.9% 12,126

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Agenda

2008 2009 2010

TOTAL: 65 Games 78 Games 111 Games 129 Games 163 Games

2011

23 Companies (5 new companies) (- close company) 33 Companies (8 New companies) (1 close company)

1

26 Companies (6 new companies) (3 close Company)

2 3

27 New Games 34 New Games 44 New Games 25 New Games

33 Companies (5 New companies) (5 close company) 41 Companies (8 New companies)

4 5

49 New Games

9M/2012

Online Game Publishers in Thailand

  • No. of New Game in Thailand grew continuously, 9M12 of 49 new games compared to 2011 of 44 new games.
  • As of 9M12, there are 8 new companies and none are closed.
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Agenda

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Agenda

40% 10% 22% 12% 16% MMORPG Casual FPS WEB MOBA

Remark : Base on Average Max CCU Q3/12

Online Game Breakdown by Game Type

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Agenda

YulGang Ragnarok Dragon Nest Cabal ray city Audition PANGYA Zone4 Tales Runner Fifa 2 Point Blank Special Force xshot CSO Black Fire Fashion Dream Boomz Pocket Ninja Bubble Ninja Crystal Saga Remark : Base on Average Max CCU Q3/12 (Except Fashion Dream based on Average Unique Viewer Q3/12) Heroes of Newerth League of Legends

Top 5 Ranking for Each Game Type

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Agenda

TOTAL: 5 Games 7 Games 10 Games 26 Games 28 Games

2009 2010 2011 9M2012

8 Companies 4 New companies

1

9 Companies 1 New company

6 New Games

  • By 9M2012, there are 9 publisher in the market.

3

9 Companies 0 New Company

Online Game Publishers in Singapore

5 4

2008

4 Companies 0 New company 4 Companies 0 New company

2

2 New Games 6 New Games 16 New Games

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Agenda

Online Game Publisher Type Business Tycoon Online Cherry Credits Web Heros of Thessalonica SB Games MMORPG 2 New games was launched by 2 Publishers Online Game Publisher Type Mahjong Hime Asiasoft Web Super Star Live IAH Music SevenCore Tec Interactive MMORPG 3 New games from 3 publishers

New Game Launch in Singapore

Number of titles launch: 2 Number of titles launch: 3 MMORPG 1 game 50% Casual

  • 0%

FPS

  • 0%

Web Game 1 game 50%

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Agenda

Source: Company’s data based on 2012 Avg. Max CCU for Q3

Web Game Overall MMORPG FPS CASUAL

Market Share by Genre in 3Q12

Garena 42% Sea Gaming 20% IAH 13% M1 12% Tech Interactive 10% Asiasoft 3% Garena 68% Cherry Credits 15% Asiasoft 11% Eagle 4% Other 2% Asiasoft 55% Cherry Credits 36% Other 9%

Asiasoft 33% Garena 31% Cherry Credits 24% Other 12%

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Agenda

2009 2011

TOTAL: 81 Games 119 Games 150 Games 124 Games 131 Games

26 Companies 8 New companies 2 Close company 27 Companies 2 New companies 1 Close Company

2 3

39 Companies 3 New companies 1 close company

42 New Games 37 New Games 67 New Games

4

9M2012

  • Majority of new game since 2010 are web games.
  • Many new company enter market with several web games but went bust quickly.

Online Game Publishers in Malaysia

30 New Games

2008

5

2010

20 Companies 0 new company

1

32 Companies 8 New companies 3 Close company

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Agenda

Online Game Publisher Type

Enigma Online (EN) Gamon MMORPG 黃易 2 (CN) ChineseGo MMORPG 戰神傳奇 Online Gamon MMORPG Genghis Khan 2 i1play MMORPG 武林之王 Online RMS Web MMORPG 功夫英雄 RedApple MMORPG 王者天下 Varuna Web MMORPG 小小名将 Web GameView Web MMO Strategy

Online Game Publisher Type

西游释厄传Online On988 MMORPG ROSH Online Gamon MMORPG Bubble Diamond Web Winner Online Web Casual 仙落凡尘 Web GameView Web MMORPG 三国伍虎将Web GameView Web MMO Strategy 一网打尽 Web GameView Web Casual Number of titles launch: 8 Number of titles launch: 6

New Game Launch in Malaysia

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Agenda

OVERALL Web Game CASUAL FPS MMOPRG

Source: Company’s data based on 2012 Avg. Max CCU for Q3

Market Share by Genre in 3Q12

Asiasoft 97% Cubizone 3% Eagle Game 66% Asiasoft 20% Cubinet 14% MyCNX 22% GoPlayPlay 15% Funnel 12% RMS 10% Gameview 8% Other 33% Cubizone 17% Asiasoft 15% Koram 14% ChangYou 6% Other 48% Other 41% Asiasoft 36% Cubinet 14% Runup 5%

ChangYou 4%

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Agenda

2009 2010 2011

TOTAL: 29 Games 52 Games 76 Games 94 Games

3Q12

11 Companies

(2 new companies) (3 close company)

29 Companies

(11 New companies) (3 close company)

1

21 Companies

(10 new companies) (1 close Company)

2 3

33 Companies

(2 New companies) 24 New Games 31 New Games 8 New Games 12 New Games

4

Online Game Publishers in Indonesia

8 Games from 7 Publishers

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Agenda

New Game Launch in Indonesia

Game Title Publishers Genre Giga Slave Digital Eight casual Dragon Saga Orange Game Web Kungfu Legacy Wavegame MMORPG Bubble Ninja Winner Inter Web Mercenary Ops VTC Casual Putra Langit Online Capple MMORPG Dynasty War Faveo Web War Of Throne Orange Game Web Game Title Publishers Genre Counter Strike Megaxus FPS Special Force Dragonfly FPS Allods Online Lyto MMORPG 81 Keys OrangeGame MMORPG Rappelz Online Ranob MMORPG Free Jack Faveo Casual Living After War Mobius MMORPG Twelve Sky 2 Terracord MMORPG Apocalyps Kreon Web Lunia Z KingslaimSoft MMORPG Mahadewa OrangeGame Web Empire Heroes GameWeb Web Number of titles launch: 12 Number of titles launch: 8

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Agenda

Market Share by CCU in 3Q12

  • AS ID had no market share in web and casual game yet.

Lyto 42% Kreon 17% Prodig y 9% Wave Game 8% Orang e 3% Asiaso ft 2% Others 19%

RPG

Kreon 63% Megaxus 24% Lyto 6% IAH Game 2% InGame 2% Others 3%

CASUAL

Kreon 75% Lyto 4% Megaxus 15% Winner 2% Asiasoft 2% Others 2%

FPS/TPS

GameWeb 37% Orange 25% WaveGame 13% IGLO 8% Mobius 6% Others 11%

WEB

Kreon 58% Lyto 17% Megaxus 9% Prodigy 3% WaveGa me 3% Asiasoft 1% Others 9%

TOTAL

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Asiasoft Overview

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Agenda

Consolidated Performance

* Including loss on impairment of prepaid license fees and written off other intangible assets

*

Items Q3Y11 Q2Y12 Q3Y12 YoY QoQ 9MY11 9MY12 YoY

Revenues 393.54 594.97 481.77 ▲ 22.4% ▼ 19.0% 1,196.54 1,478.96 ▲ 23.6% <By Region> Domestic 245.65 315.88 260.88 ▲ 6.2% ▼ 17.4% 783.94 838.08 ▲ 6.9% Oversea 147.89 279.09 220.89 ▲ 49.4% ▼ 20.9% 412.60 640.88 ▲ 55.3% <By Business Type> Online 366.69 425.57 422.33 ▲ 15.2% ▼ 0.8% 1,108.09 1,208.68 ▲ 9.1% Distribution 20.51 163.60 50.07 ▲ 144.1% ▼ 69.4% 65.46 247.96 ▲ 278.8% Advertising and others 6.34 5.80 9.37 ▲ 47.8% ▲ 61.6% 22.99 22.32 ▼ 2.9% COGS 219.53 358.41 273.86 ▲ 24.7% ▼ 23.6% 652.35 852.81 ▲ 30.7% Gross Profit 174.01 236.56 207.91 ▲ 19.5% ▼ 12.1% 544.19 626.15 ▲ 15.1% GP% 44.2% 39.8% 43.2% 45.5% 42.3% SG&A 105.28 118.07 132.54 ▲ 25.9% ▲ 12.3% 287.80 354.93 ▲ 23.3% SG&A% 26.2% 19.5% 27.2% 23.6% 23.5% Other Revenues 8.31 9.59 5.92 ▼ 28.8% ▼ 38.3% 23.20 32.83 ▲ 41.5% EBIT 77.04 128.08 81.29 ▲ 5.5% ▼ 36.5% 279.59 304.04 ▲ 8.7% EBIT% 19.2% 21.2% 16.7% 22.9% 20.1% EBITDA 114.97 170.80 121.97 ▲ 6.1% ▼ 28.6% 380.95 442.13 ▲ 16.1% EBITDA% 28.6% 28.3% 25.0% 31.2% 29.2% Tax 8.37 37.77 12.30 ▲ 47.0% ▼ 67.4% 56.97 71.82 ▲ 26.1% Non-controlling interests 0.00 0.25 2.52 ▲ 100.0% ▲ 907.2% 0.00 2.53 ▲ 100.0% Net Profit 68.56 89.99 66.39 ▼ 3.2% ▼ 26.2% 222.30 229.51 ▲ 3.2% Net Profit% 17.1% 14.9% 13.6% 18.2% 15.2% Major Adjustment (4.34) 10.88 1.03 ▲ 123.6% ▼ 90.6% 6.68 13.93 ▲ 108.6% Normalized Profit 64.21 100.87 67.42 ▲ 5.0% ▼ 33.2% 228.98 243.44 ▲ 6.3% Normalized Profit% 16.0% 16.7% 13.8% 18.8% 16.1% Write-off Adjustment 5.61 29.38 4.26 ▼ 24.1% ▼ 85.5% 11.44 34.42 ▲ 201.0% Profit after adjustment 69.83 130.25 71.68 ▲ 2.7% ▼ 45.0% 240.42 277.86 ▲ 15.6% Profit after adjustment% 17.4% 21.5% 14.7% 19.7% 18.4%

Unit : Million Baht

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Agenda

CGS and SG&A Breakdown

COGS SG&A

  • Amortization including write-off other intangible assets
  • Direct cost rose from production cost of Diablo 3 and WoW-Mist of Pandaria
  • Higher marketing cost due to launch new games and WoW-Mist of Pandaria in 3Q12 and launched in early 4Q12

Q3Y11 Q3Y12 9MY11 9MY12 Royalty 143.24 166.53 36.4% 34.6% ▲ 16.3% 428.41 484.85 35.8% 32.8% ▲ 13.2% Revenue Sharing 117.79 135.86 29.9% 28.2% ▲ 15.3% 348.26 380.78 29.1% 25.7% ▲ 9.3% Amortization 25.45 30.67 6.5% 6.4% ▲ 20.5% 80.15 104.07 6.7% 7.0% ▲ 29.8% Employee 39.16 47.94 9.9% 10.0% ▲ 22.4% 113.61 130.18 9.5% 8.8% ▲ 14.6% Network&Maintenance 22.48 26.73 5.7% 5.5% ▲ 18.9% 67.06 77.14 5.6% 5.2% ▲ 15.0% Depreciation 6.85 10.55 1.7% 2.2% ▲ 53.9% 20.17 26.78 1.7% 1.8% ▲ 32.8% Direct Cost 7.81 22.13 2.0% 4.6% ▲ 183.4% 23.10 133.85 1.9% 9.1% ▲ 479.3% Total 219.53 273.86 55.8% 56.8% ▲ 24.7% 652.35 852.81 54.5% 57.7% ▲ 30.7% Items 9MY11 9MY12 % to Core Revenue %Change

Unit : Million Baht

Q3Y11 Q3Y12 % to Core Revenue %Change Q3Y11 Q3Y12 9MY11 9MY12 Employee 47.26 58.03 11.8% 11.9% ▲ 22.8% 136.92 152.82 11.4% 10.3% ▲ 11.6% Rental&Utilities 12.82 15.08 3.2% 3.1% ▲ 17.7% 38.26 43.87 3.2% 3.0% ▲ 14.7% Marketing 20.58 35.80 5.1% 7.3% ▲ 73.9% 55.11 90.49 4.6% 6.1% ▲ 64.2% Depreciation 4.56 4.74 1.1% 1.0% ▲ 4.0% 13.30 15.74 1.1% 1.1% ▲ 18.3% Others Selling 3.17 2.30 0.8% 0.5% ▼ 27.5% 9.60 7.94 0.8% 0.5% ▼ 17.3% Other Administrative 16.90 16.60 4.2% 3.4% ▼ 1.8% 34.61 44.07 2.9% 3.0% ▲ 27.4% Total 105.28 132.54 26.2% 27.2% ▲ 25.9% 287.80 354.93 23.6% 23.5% ▲ 23.3% %Change 9MY11 9MY12 % to Core Revenue %Change

Unit : Million Baht

Items Q3Y11 Q3Y12 % to Core Revenue

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Agenda

Overseas

 Singapore  Malaysia  Indonesia  Philippines

Domestic

Thailand

  • Plus Sublicense

revenue in Vietnam

Total Revenue Structure

68% 70% 66% 57% 32% 30% 34% 43%

2009 2010 2011 9M2012 Thailand Overseas

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Agenda

3Q12 Total Revenue Breakdown

Online Income 85% Distribution Income 10% Advertising 3% Others 2% Online Income 88% Distribution Income 11% 0% Others 1%

GROUP

DOMESTIC OVERSEAS

Online Income 87% Distribution Income 10% Advertising 2% Others 1%

3Q12 Total Revenue: THB 487.7 million

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Agenda

Employee 54% Rental and Center Services 12% 0% Depreciation 5% Others 29%

COGS Selling Expenses

Total COGS is THB 273.9 mn Total Selling Exp. is THB 45.7 mn Total Admin. Exp. is THB 86.9 mn

3Q12 Group Cost Breakdown

Administrative Expense

Royalty Fee 59% Employee Expense 17% Direct Cost 8% Network and Service 10% Depreciation 4% Others 2% Employee 17% Others 3% Commission 2% Marketing 78%

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Agenda

3Q12 Domestic Cost Breakdown

COGS Selling Expenses Administrative Expense

Royalty Fee 59% Employee Expenses 20% Direct Cost 5% Network Service 9% Depreciation 4% Other cost 3% Employee 9% Others 5% Marketing 86% Employee 58% Rental and Center Services 11% Depreciation 10% Others 21%

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Agenda

3Q12 Overseas Cost Breakdown

COGS

Selling Expenses Admin Expenses

Royalty Fee 60% Employee Expenses 15% Direct Cost 11% Network Service 10% Depreciation 4% Others 0% Employee 32% Others 4% Marketing 64% Employee 50% Rental and Center Services 12% Depreciation 2% Others 36%

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Agenda

3Q12 Top 5 Online Games by Revenue

Domestic Overseas

Remark: Data based on 3Q12 Revenue Audition 22% Dragon Nest 15% YulGang 13% Cabal 9%

Raganarok 7%

Others 34%

MapleStory 53% MAT 14% TLBB 10% SuddenAttack

6%

Audition 4% Others 13%

Group

MapleStory 25% Audition 14% Dragon Nest 8% Yulgang 7% Dragon Nest 6% Others 40%

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Agenda

MMORPG 75.8% Casual 20.5% FPS 3.7% Web-Based 0.0% MMORPG 68.6% Casual 18.8% FPS 7.3% Web-Based 5.3% MMORPG 70.4% Casual 16.4% FPS 10.2% Web-Based 3.0%

Revenue Breakdown by Type

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313.9 395.3 360.2 381.1 366.7 407.7 360.8 425.6 422.3 359.2 438.2 395.4 407.6 393.5 441.0 402.2 595.0 482.0 87.4% 90.2% 91.1% 93.5% 93.2% 92.5% 89.7% 71.5% 87.6% 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12

Online Income Total Sales %Online/Total Sales

Unit: THB mn Online Income &Total Sales

Financial Highlights

COGS

184.4 232.5 212.7 220.1 219.5 248.2 220.5 358.4 273.9 51.3% 53.1% 53.8% 54.0% 55.8% 56.3% 54.8% 60.2% 56.8% 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12

COGS %COGS

Unit: THB mn Unit: THB mn Unit: THB mn

Operating Profit

81.1 104.4 91.7 110.8 77.0 85.0 94.7 128.1 81.3 22.3% 23.1% 22.8% 26.3% 19.2% 18.3% 22.5% 21.2% 16.6% 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12

Operating Profit Operating Profit Margin

58.5 69.2 70.0 83.8 68.6 72.6 73.1 90.0 66.4 16.1% 15.3% 17.4% 19.9% 17.1% 15.6% 17.4% 14.9% 13.6% 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12

Net Profit Net Profit Margin

Net Profit

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Agenda

Business Highlights in 3Q12

  • New Game Launch
  • Thailand (6):

Ever Planet (Jul), Fashion Dream (Jul), Counter Strike Online (Aug), Sheep Farm (Sep), HY2(Sep), Football City Star (Sep)

  • Malaysia CiB (2): Otie Online (Jul), Hero Online (Jul)
  • Singapore (1):

Mahjong Hime (Sep)

  • Indonesia(1):

AVA(Jul)

  • Distributed Product
  • World of Warcraft : Mist of Pandaria available in Dealer stores on 25 Sep 2012
  • Established New subsidiary
  • AS holds 60% of Playcybergames Co., Ltd with authorized capital of 20 Million Baht
  • ASM a subsidiary holds 60% of Trilight Cove Enterprises Ltd with authorized capital of 1 Million Dollar
  • M&A:
  • Group of Target (Mobile Platform, Publisher and Game Developer, and Media Digital Agency
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Agenda

Business Highlights in 3Q12

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Agenda

Current Portfolio

At the end of 3Q12, AS group operates 61 online game titles in 6 countries:

  • Thailand

32 Titles

  • Singapore

8 Titles

  • Malaysia

23 Titles (CIB 21 Titles)

  • Vietnam

6 Titles

  • Indonesia

2 Titles

  • Philippines

2 Titles

MMORPG 40 Games 65% Casual 9 Games 15% FPS 6 Games 10% Web 6 Games 10%

Number of Games by Genre

Source: Some games are operated in more than one country

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Agenda Expanded Refill Partner Game via Tesco Lotus

List of Games that can refill with @Cash Plus

Today, @Cash Plus is available at all 1,300 stores of Tesco Lotus & Tesco Lotus Express in Thailand.

Non-Fixed Price 50 - 10,000

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Next Steps

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Agenda

New Games Launch in Q4/2012

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Agenda

New Games Launch in Q4/2012

Elsword

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Agenda

New Games Launch in Q4/2012

Star Project

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Agenda Expanded Refill Partner Game via True Money

List of Games that can refill with True Money

: 50, 90, 150, 300, 500, 1000 Fixed Price

True Money Cash Card

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Agenda

Social Games Partner Games Shooting Games MMORPG & Casual Games

7 SKU : 55, 89, 189, 245, 349, 450, 888 Fixed Price 5 SKU : 50, 100, 300, 500, 1000 Fixed Price 6 SKU : 50, 90, 150, 300, 500, 1000 Fixed Price Non-Fixed Price 50 - 10,000

Our Service : Game Top-Up

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Agenda

2012 Updated Games Launch Plan

1Q12 (Launched) 2Q12 (Launched) 3Q12 (Launched) 4Q12 (On Plan)

Total New Games in 2012 Existing Games in 2011 Game Closed in 2012 Total Games in 2012

ASC

2 1 5 3 11 19 3 27

Funbox

1 1 1 3 7 2 8

Thailand

3 2 6 3 14 26 5 35

Singapore (ASO)*

1 1 2 7 9

Malaysia (ASM)*

3 1 2

Malaysia (CIB)

1 1 2 1 5 17 22

Indonesia (ASID)

1 1 1 3 1 4

Philippines (ASPH)

1 2 2 2 Overseas 2 2 3 3 12 9 1 37 5 4 9 6 24 30 4 67

Yulgang (relaunch) (MMORPG) Shinobi (Web/ Casual)

  • 1. 9 Dragon (MMORPG)
  • 1. 3Kingdom 2

(MMORPG) 2 Food & Mice (Web/Causal)

6 6 2 10 6 5 10 9 30 30 6 71

Grand Total**

Company

Thailand Overseas

Total**

Vietnam (CTCM) (Sublicensee)

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Agenda

AS vs. Asia Leading Gaming Firms

Source: Company’s research

Company Country Stock Exchange Market Cap. P/E

( USD Million) As of 14 Nov 12

Tencent China SEHK

66,243 35.8

Shanda China NASDAQ

1,300 9.7

Perfect World China NASDAQ

601 4.0

The9 China NASDAQ

88 n/a

Gungho Japan JASDAQ

776 33.5

Nexon Korea TYO

4,164 9.6

NCsoft Korea KRX

3,396 27.7

Wemade Korea KOSDAQ

805 34.3

Neowiz Korea KOSDAQ

479 6.8

Softworld Taiwan GTSM

283 51.5

Gamania Taiwan GTSM

132 43.5

Wayi Taiwan GTSM

30 n/a

AS Thailand SET

147 14.9

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Appendices

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Agenda

Authorized Capital: THB 307,407,762 Paid-up Capital: THB 307,407,762 Par Value: THB 1.00 Foreign Limit: 49% Dividend Policy: At least 30.0% of net profit Business: At the end of 3Q12, AS procures 61 online game titles (including 21 titles of CIB’s) operating in 6 countries:

  • Thailand

32 Titles

  • Singapore

8 Titles

  • Malaysia

23 Titles (CIB 21 Titles)

  • Vietnam

6 Titles

  • Indonesia

2 Titles

  • Philippines 2 Titles

Total 61 Titles

Services: MMORPG ● Casual Games ● FPS ● Web Games ● Game Portal ● Music Online Company: Asiasoft Corporation Plc. (AS) Foundation: September, 2001 1st Day Trading: 29 May 2008 Website: www.asiasoft.net Employee: 550 (at the end of Jun 12) Territory: Thailand, Singapore, Malaysia, Vietnam, Indonesia, and Philippines CEO:

  • Mr. Pramoth Sudjitporn

Ownership:

Company at a Glance

Most of online games are free to play but users can purchase item in game to enhance the game experience. Some particular MMORPG will be charged by playing time. Management 71% 0% Foreign Institution 10% Individual 19%

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Agenda

Thailand Overseas

Asiasoft Online Pte. Ltd. (ASO) AS Online Sdn. Bhd. (ASM)

100.00%

Playcybergames

Co., Ltd.

Asiasoft International Co., Ltd. (ASI) Online Game Publisher

Online Game Publisher in Malaysia Online Game Publisher in Singapore Investment Company Game Portal & Entertainment Services on Websites

Paid-up capital THB 307.4 m

A Capital Co., Ltd.

99.99% 99.99% 99.99% 59.99% 100.00%

Funbox Co., Ltd.

Online Game Publisher

Shareholder Structure:

  • 1. Founders 71.13%
  • 2. Asia Investment 9.76%

Partners Limited Free Float 18.29%

Investment Company

  • PT. Asiasoft (ASID)

Online Game Publisher in Indonesia

79.90% 40% 30%

Cybergames Corporation Co., Ltd.

Thaiware Communication Co., Ltd.

Website Services Internet Gaming Services CIB Development Sdn.

  • Bhd. (CIB)

61.68%

Online Game Publisher in Malaysia Paid-up SGD 2 .0 m Paid-up RM 4.0 m Paid-up USD 0.8 m Paid-up RM 1.0 m Paid-up THB 112.0 m Paid-up THB 20 m Paid-up THB 1.0 m Paid-up THB 1.5 m Paid-up THB 40.0 m

PlayPark Co., Ltd.

99.99%

Paid-up THB 5 .0m Paid-up THB 20 m Online Game Publisher

Group Structure and Business

Trilight Cove Enterprises Ltd.

Paid-up USD 1 m Online Game Publisher in Indochina

60.00%

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Page 47

  • Established the company
  • Established Asiasoft Online PTE. LTD., a subsidiary in Singapore

(100.00%)

2001

  • Being awarded ISO 9001:2000 Accreditation (Information Security)

2004

  • Sublicensed to CONG TY TNHH CHAU A MEM (CTCM) in Vietnam

2005

  • Established AS Online SDN BHD., a subsidiary in Malaysia (100.00%)

2007

  • Listed on SET (First day traded: 29 May 2008, IPO Price = THB12)
  • Acquired 99.99% in Funbox Co., Ltd. (TH)

2008

  • Being awarded ISO 27001:2005 Accreditation (Customer Satisfaction)
  • Being awarded ISO 9001:2008 Accreditation (Information Security)

2010

  • Established PT. Asiasoft, a subsidiary in Indonesia (80.00%)
  • 2Q11: Acquired 40% in Thaiware Communication Co., Ltd. (TH)
  • 4Q11: Acquired 30% in Cybergames Corporation Co., Ltd. (TH)

2011

  • Set up a branch office in Philippines
  • Acquired 61.68% in CIB Development Sdn. Bhd. in Malaysia
  • Established Playcybergames Co., Ltd, a subsidiary in Thailand (59.99%)
  • AS Online SDN BHD. (ASM) invests in Trilight Cove enterprises (60.00%)

2012

AS Roadmap

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Agenda

ASO

(Singapore)

(100%)

Sublicensed to CTCM

(Vietnam)

ASM

(Malaysia)

(100%) Funbox

(Thailand)

(99.99%)

ASID

(Indonesia)

(79.90%) Thaiware

(Thailand)

(40%)

Cybergames (Thailand)

(30%) CIB

(Malaysia)

(61.68%) ASPH

(Philippines)

(Branch

Office)

Playcyber games

(Thailand)

(59.99%) Trilight (for

Indochina)

(60%)

2011 2012 2001 2005 2007 2008

Historical Investment

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Agenda

Genre of Online Games

MMORPG

Massively multiplayer online role-playing game is a genre

  • f computer role-playing games in which a very large

number of players interact with one another within a virtual game world.

CASUAL GAME

Online game with cute, colorful cartoon characters which is normally relatively easy to

  • play. Gamers do not need to spend long time or

high skills to play and can usually finish the game in a short period of time, thus making the game suitable for relaxation

FPS

First-person shooters are a type of 3D shooter game featuring a first person point of view with which the player sees the action through the eyes of the player character.

Web Game

Web Game played over the Internet using a web browser. Browser games can be created and run using standard web technologies or browser plug-ins. Browser games include all video game genres and can be single-player or multiplayer. Browser games are also portable and can be played on multiple different devices or web browsers.

RTS

Real time strategy games offer an excellent blend of action and strategy. The majority of RTS games are played in a bird's eye or top down perspective allowing players easy navigation and jump around to control units and buildings across game maps and campaigns. Unlike turn based strategy games where you have the ability to take your time, in real time strategy games, all movement, construction, combat, research and more are all occurring in real time.

MOBA

Multiplayer Online Battle Arena is a sub-genre of the RTS. The gameplay is characterized by single unit hero strategic combat between two small teams of players, each trying to destroy the opponent's base

Social Game

A social network game is a type of online game that is played through social networks, and typically features multiplayer and asynchronous gameplay mechanics. Social network games are most often implemented as browser games, but can also be implemented on other platforms such as mobile devices

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