Project Management Programme APRU Distance Learning and Internet Conference 2003 Anne Forster: The University of Sydney UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Human Dimension: Working together on distance learning projects • Globalisation and the challenges of partnerships • Characteristics of research-intensive universities • Resistance to distance learning and ICT adoption – Undermining or liberating at the personal level • The new economies of learning and teaching • The planning process for distance and elearning projects UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Planning Process for Distance & eLearning TARGET Learners ALIGN Institution DES IGN Environment CONNECT Infrastructure UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Planning Process for Distance & eLearning � Target the learners • Characteristics of the learners : Prior Learning : Learning S tyles • Their context(s) demographics / needs • the competitive environment ie. Market analysis and segmentation UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Planning Process for Distance & eLearning � Align strategically with the institution • MIS S ION • GOALS • CORE VALUES UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Planning Process for Distance & eLearning � Design the Learning experience/ environment • Curriculum / Learning resources • Interactions / Activities / Assessments • Accreditation / Quality assurance • S upport services: -- Academic -- Library -- Technical -- Remedial -- S ocial/ Health and well-being -- Identity/ Brand UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Planning Process for Distance & eLearning � Connect and align with the infrastructure • Leadership • S tructure and governance (internal and external) • Investment/ Resources • Partnerships & People -- the broader team: academic & professional -- professional development and training -- rewards/ incentives • Administration • Technology and Communication • Continuous improvement and evaluation • Promotion, marketing and scholarship UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme Ageing and Aged Care: A world-wide concern � Innovation: Creative design and educational technology to target the social, health and economic impacts of Australia's ageing population. � University wide investment strategy: An initiative of the Vice-Chancellor’ s strategic development fund. � Multi-faculty/interdisciplinary enhancement: Creative interdisciplinary responses to professional associations, government and industry that complement existing University resources. � Pooling of learning resources: Units of study and learning resources will be designed for multiple purposes. � Academic governance: Governed by senior academics, led by a world renowned researcher and coordinated by the Vice-Chancellor’ s S pecial Proj ects Office. UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme Start Up Processes Marketing Inventory of and resources promotion Fora/Road Show Business case Design & Concept development Communications Identify & generate development development Pilot: StudyAge Online plan creative responses Governance: External advisory Working group group UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Personal Perspectives � Teachers � Course developers � Administrators � Policy & Planners � Learners
Project Management Programme The Teacher’s Perspective Anxiety, Resistance Professional development Time release Curriculum Balancing research & new workloads Interaction Activities Incentives/leadership Assessment Curriculum Continuing Professional Graduation Education Interaction/Activities Delivery Assessment Community Alumni Building Delivery Lifelong Learning UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Course Developers’ Perspective Product Identification Workload: demand Product Identification Initiation high Initiation Engagement at the Design Design start up or the fix up Development A service provider or Development a team member Production Production Incentives/rewards Delivery Delivery UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The Business/Administrators’ Perspective Recognising the value chain: integration and coordination Identifying the target audience: Customer/sales Characteristics and needs: Marketing research Deciding promotion: Information and advice Application and Enrolment Procedures: Recruitment The learning program policy and rules: Delivery Lifelong learning: CRM: Success/Community/Alumni/CPE Graduation/ Professional CRM Development Customer/ Marketing & Information Recruitment Delivery Sales Research & Advice Community Alumni Building UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme Policy, Planning and Quality Infrastructure � Quality Systems � Faculty Planning Committees, � Management Strategy Committees, � IT Systems Committees and the Over-committed � Support and Administration Services � Financial Management and Investment � New Business Management Faculty Management Financial New Business Quality Systems IT Systems Support/ Admin Planning Strategy Management Management UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme The students’ experience Product Model adapted from Standing Stones 2000 Identification “It’s the total experience” Initiation Course & Resources Teaching & Learning Process Development Design Process Curriculum Development Interaction Activities Lifelong learning Production Assessment Process Graduation/ Professional Business & Support Process CRM Development Customer/ Marketing & Information & Recruitment Delivery Sales Research Advice Community Alumni Building Infrastructure Faculty Management Financial New Business Quality Systems IT Systems Support/ Admin Planning Strategy Management Management UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Innovation & Technology in Education Ventures Innovation & Technology in Education Ventures � A managed investment strategy � University-wide, inter-faculty � Building capability in ICT enabled T&L � Business & project management � Commercial, post-graduate, distributed, global
Project Management Programme The iTEV Project : Context Model Controls Managing an Inputs Outputs investment strategy Enablers UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme iTEV Processes Inputs � Research Controls Controls � Disciplinary � Pedagogical Managing an Managing an � Market Inputs Inputs Outputs Outputs investment investment strategy strategy � Curriculum design � IP and brand of U Sydney Enablers Enablers � ICT Expertise � Investment UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme iTEV Processes Controls Controls Controls � Quality Assurance processes and standards Managing an Managing an � Project Management processes Inputs Inputs Outputs Outputs investment investment strategy strategy � Business processes � Monitoring key indicators Enablers Enablers UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme iTEV Processes Enablers Controls Controls Human Technology Managing an Managing an Inputs Inputs Outputs Outputs investment investment � ICT � Entrepreneurial strategy strategy Academics � Infrastructure � Professional and � Services � Specialists Enablers Enablers UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme iTEV Processes Outputs Controls Controls � Quality learning experience for students worldwide Managing an Managing an Inputs Inputs Outputs Outputs investment investment � New revenue streams strategy strategy � Enhanced reputation � Capacity to innovate with Enablers Enablers learning technologies UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
Project Management Programme iTEV: Context Model Controls � Quality Assurance processes & standards � Project Management processes � Business processes � Monitoring key indicators Outputs Inputs � Research � Quality learning experience for Managing students worldwide � Disciplinary an � New revenue streams � Pedagogical � Enhanced reputation investment � Market � Capacity to innovate with strategy � Curriculum learning technologies � IP of USydney � ICT Expertise Human Technology � Investment � ICT � Entrepreneurial Academics � Infrastructure � Professional and � Services � Specialist Enablers UNIVERSITY OF SYDNEY / ANNE FORSTER, NOVEMBER 2003
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