[PPT] - Appendix 2 - Textual Analysis Rubric Thematic comparison Indigenous PowerPoint Presentation

SLIDE 1

Appendix 1 - DARPA Site Map

Mission &

Overview

DARPA

Programs Doing

Business with DARPA News Releases

Privacy & Security

Notice

Budget

Info.

Testimony
DARPA Overview
Transformation & Transition
DARPA Strategic Plan
DARPA over the Years
ARPA - DARPA - History of the Name
DARPA Technology Transition
Advanced Technology Office Programs
Defense Sciences Office Programs
Information Processing Technology Office
Information Exploitation Office Programs
Microsystems Technology Office
Special Projects Office Programs
Tactical Technology Office Programs
Joint Unmanned Combat Air Systems
ATO Office

'

DSO Office
IPT Office
lEO Office
MT Office
SP Office
TT Office
Contracts Management Office
Human Resources Directorate
Technical Information

Programs

Security and Intelligence

Directorate

FY 2005 Budget Estimates
FY 2004 FY05 Biennial Budget Estimates
FY 2003 DARPA Budget
FY 2002 DARPA Budget
FY 2001 Budget Request
FY 2001 DARPA Descriotive Summaries
General Information
Seeking DARPA Support
List of DARPA Programs
Industry Briefing
Previous Conferences
Innovative Agreements
Proposals
Solicited Proposals
Small Business Innovation Research

Program

Unsolicited Proposals
Working as a DARPA Program Manager
Information for Small Businesses
DARPA's Location / Directions
Directions from National Airport
Directions from Dulles International
Directions via Metro
Telephone Directory
University Programs
Previous Conferences
22"^^ Symposium
2V^ Symposium
20^^ Symposium
Scientist Helping America Conference
DARPA Focus 2000 Conference

' •Advanced lecnnology Ufrice

I 'Defense Sciences Office ^ •Information Exploitation Office

-Information Processing Technology

] •Interoffice Announcements

j-Joint Unmanned Combat Air

! Systems j -Microsystems Technology Office

Special Projects Office

I -Tactical Technology Office

Small Business Support Center
Other DARPA related

! announcements j -Joint Unmanned Combat Air

I Systems |

Budget Information
News Item
DARPA Tech 1999
DARPA Tech 2000

♦DARPA

Focus 2000

Past DARPA Programs
FY 2000 Budget Request
FY2000 DARPA'Descriptive Summaries
FY 1999 Budget Request
News Items
2000
1999
1998
1997
1996
1995

.

•Advanced Technology Office Archives
Defense Sciences Office Archives
Microsystems Technology Office Archives
Sensor Information Technology

Quality

f Info.

Hiring Program Managers Director's

Office Grand

Challenge

Leading Military Research
Scientist & Engineering

Employment

Other Employment

Opportunities

Join Us
Overview
Q&A
Rules
Discussion Forum
Team Resources
Media Resources
Contact
Search
What's New
Historical Archive
Schedule of Events
Proceedings
Awards
Broad Agency

Announcements

Grand Challenge ,

[•DoD Electronic Submission Site

irSBIR Program

|-STTR Program

j-DoD SBIR / STTR Solicitations

i

1999.1 SBIR

I;:.

1999.2 SBIR

F

1999 STTR

!

2000.1 SBIR

I

2000.2 SBIR

'

2000 STTR
2001.1 SBIR
2001.2 SBIR
-|S
2002.1 SBIR

I

2002.2 SBIR

'

r ^2002 STTR '.

2003.1 SBIR
2003.2 SBIR
2003 STTR
Awarded SBIR & STTR Proposals
Related Sites

SLIDE 2

Home Page

Mission and Overview DARPA

Programs

DARPA Offices

Metaphors, Similes & Analogies "Grand Challenge" Streamlines (represents metaphorical

sharedness)

"bridge the gap"
ffigh PAYOFF

research None

high payoff
nucleus ofcorporate

fiscal activities

off-the-shelf

prototyping Word Repetition

DARPA = 26x
Research = 5x
Technological=3x
Theme of control

using the following: Manage, direct, pursue, submit, issue

DARPA =16x Transition = 3x

Technological=4x

Revolution=2x

Study=2x Mihtary=4x Capabilities=2x

Programs=9x
Office=8x
Technology = 4x
technology = 20x
DARPA =19x

' Information = 12x

Research=5x
Combat / Conflict =

3x

Exploits = 2x
superiority = 2x

Transitions / Connectors in the text

Risk and payoff go hand in hand; otherwise very limited connectors

None None None

Appendix 2 - Textual Analysis Rubric

Thematic comparison Primary focus of front page relates to symposiums and information requests =

action oriented Overviews Processes

testimony Link to program

websites

Each Department offers

ne paragraph

justification for its

existence in terms of UieDoD

Indigenous Categories

DoD
DARPA

*traditional military

roles and missions

unconventional threats
House Armed Services

Committee

Emerging Revolution

(RMA for those who blow Revolution Military Affairs)

military capabilities

Tactical Technology

Office Information

Exploitation Office

IXO leverages
microelectro-

mechanical systems

precision kill movers

and emitters

GPS Jamming
commercial offthe

shelf prototyping

surface target

interdiction

19 Key Words in context

Technology = high

risk and high payoff

Grand challenge =

autonomous robotic

hiring authority =

granted

emerging revolution
transformation
transition
all the above

represent a continually changing dynamic

environment None command and control

military superiority high risk, high payoff

perational value

emerging technology emerging threats advanced teclmology

Subthemes Positive Push with the

following words:

high
success
approval
accelerates

Action Oriented words include: manages directs pursues

threats / terrorism (4 references to this, such

as harming, terrorism,

threats and revolution)

discover
maintain
prevent
sponsor
foster
process
transitions
technological

superiority

revolutionary
high payoffresearch
national security

None

power
control
viability
cutting edge

technology

military superiority

Subtle methods of social control / social conflict

manage
direct
pursue
submit
issue
grant
traditional
supenonty
prevent surprise
fundament^

discoveries (meaning

their research cannot be

anytiiing but necessary)

fostering emerging

revolution (as if they have total control)

permission

Limited to no

information; page not updated for over a year

why?
supenor
high payoff
threats / protection
radical new military

capabilities

battle space awareness
dynamic attack
conunand and control
high performance
prosecute combat

Missing themes (due

to abbreviation or domination)

development of projects = lack of specificity

no updates on

DARPA process of ti-ansitioning technologies into military capabilities

since 1997

why is there no new

info?

Lack ofinformation;

too abbreviated None that I can see or

identify

SLIDE 3

Doing

Business with DARPA News Releases

Metaphors, Similes & Analogies

Education GATEWAY site Kick-off Show cases Test drive "Unmanned Ground Combat Vehicle

Prototypes roll out" "DARPA-developed device bridges language divide" Word Repetition

DARPA = 32x
informations lOx
agreement=9x
programs 8x
contracts 7x
Research = 7x
proposal=4x
Technological=3x
Studys 2x
Military= 2x
fiinding=2x
systems= Ix
DARPA = 98x
program=30x
contract=26x
information=19x
combats19x
systemssl9x
award=17x
unmanneds]6x
Technological /

technologys 14x

Research = 7x
commands4x
funding=4x
conu-ols2x
team=2x
effortslx
leaderships!x

Transitions / Connectors in the text Rather than Need not

"No still photos of the

test are available" -

negative connector

"Scientific innovations

serve troops today and

tomorrow" - transition

/hyme Thematic comparison Presentation of multiple ways to take part in DARPA funding and

research, whether this is

through the industry or university. Everything from the funding of programs to program updates,

contracts rewarded, and

awards for programs Indigenous Categories

None

Organic Air Vehicle
X-45C Joint

Umnanned Combat Air

Systems

Self-Regenerative

Systems program

Clockless Logic

Analysis, Synthesis and Systems program

Mobile Integrated

Sustainable Energy Recovery (MISER)

program

Model-Based

Integration of

Embedded Software

Mobile Networked

Multiple-Input Multiple-Output

phraselator and water

purification pen

J-UCAS Office

structure

Notional graphics of

Enhanced Aero Vehicle

all-digital targeting

system

download forces
JDAM/JSOW

Weapons

20 Key Words in context

scientific and

technological ideas

industry briefings
priorities for future

programs

academic & scientific

community

legal authority
research &

development

areas of mutual

interest

awards funding

awards contract

begins advanced

announces release

enthusiastic response accept applications

selects contractors

destroys target plans test

share information serve troops

makes history

recognize outstanding performance successfiilly

demonstrates

developed echnologies proves strength displays force protection

reduces download

releases next general

kicks-off

program completes expand flight

sets endurances

combating

nformation invite scientists Subthemes

there are rales but

there are ways around them (see Innovative Agreements section)

we are making

progress in leaps and bounds as proven by

testimonials and

successful press

releases

we dominate most

defense technology

fields as demonstrated

by the success of all projects listed as press

releases Subtle methods of social control / social conflict

"If you have a great

idea, we want to hear

about it!" - the question is, if you do have a good idea, they do want

to hear about it,

whether you want to convey the information

r not. And does one's

research get confiscated

under "national

security" if the DoD decides to take up the study without your

consent?

manage
direct
pursue
submit
issue
grant
traditional

Missing themes (due

to abbreviation or

domination)

There is no information on

property rights as it

relates to research.

Only press releases of a positive nature are listed on this page; no negatives!

SLIDE 4

Metaphors, Similes & Analogies Word Repetition

Transitions/ Connectors in the text

Thematic comparison Indigenous Categories Key Words in context

Subthemes Subtle methods of social control / social conflict

Missing themes (due

to abbreviation or domination)

Privacy and Security

' Notice

None

Privacy=lx Security=2x

Authorize = 3x Unauthorized=2x Punish=lx

No other purposes (under #5) Justification for spying

n visitors

Raw data logs

Audiorized by law
Unauthorized attempts
strictly prohibited
control
power
punishment
"use of appropriate

credits is requested"

software programs are

used to collect web site visitor data

prohibited, authorized,

unauthorized - all

suggesting repercussions if not respectfully followed

None

Budget Info

neXt Generation

payloads

Information=76x
Technology=24x
Systems=I6x
Defense=7x
Research=5x
Support=5x
Exploit5=4x
Powen=4x

"This list in no way replaces the ofRcial

notifications..."

Pending financing

pportunities
Real-Time

Adversarial Intelligence and Decision-making

Focal Plane Arrays
Terahertz Imaging

Focal Plane Array

LASER Photo

acoustic Spectroscopy

Deep Bleeder

Acoustic Coagulation

Information

exploitation

tactical targeting
information system
information

processing

None

"this list is provided as

a convenience"

'None that I can

Jdentify

V

Quality of

Information None

Information = 13x
DARPA = 12x
DoD=2x
public=2x

None Guidelines None Our site

Complain if you dare! DARPA fully supports this information policy

f the DoD.

By requesting details of the complainant, DARPA is able to fully identify and possibly discipline the individual

r company doing the

complaining

None that I can

identify

21

SLIDE 5

Appendix 3 - Analysis of Relationships within the Text

Attributes (X is Y) Contingencies (if Functions (X is a Spatial Operational Examples (X is an Comparisons (X Class Inclusions (X Provenience (X is Circularity (X is X, then Y) means of affecting Orientations (X is Definitions (X Is a Instance of Y) resembles Y)

Is a member of

the source of Y) deflned by 10

Y) close to Y) tool for doing Y) class Y)

Home Page

DARPA = DoD
If payoff, then
risk and payoff

Seal of DoD on

click here is a
final report is an

None

final report is a

Symposium is the R&D projects are

DARPA = R/&'D

dramatic advances will affect the front of the

tool for requesting

instance of the member of Grand source of the

defined by the

DARPA

for military

advances of

web page, just a approval so info Grand Challenge Challenge 2004 presentation

DoD

technologies =

if DARPA has

military few inches away

can be released to 2004

DARPA is a

military audiority to hire

R&D affects

from 'Quality of the public

the

member of DoD

capabilities

scientists outside levels of success

Info' - suggests

DARPA HRlmk

downloadable

f govt. service.

in military credibility

is a tool for

presentation is an

then eminent missions additional instance of the scientists can be

Hiring authority

employment DARPA systems employed more accelerates hiring

pportunities

and Technology quickly

process Mission and ^DARPA = None

Technological Revolutionary is

None None None None DARPA None Overview

technologically superiority = no always associated technologies.are superior military technological with high payoff

die source of U.S.

surprise

and research

military capabilities

DARPA None None None None None None None None None None

Programs

DARPA Offices

Office of the

None

*Advanced

None

ATO exploits
J-UCAS

None

Advanced
Networking,

None

Comptroller = Technological emerging

programs

sensors / radars,

computing and corporate fiscal Office Programs technologies for

demonstrate

signal processing

software activities

affects military future programs

technical

and navigation technologies are

CMOis SBIR
perations
ATO adapts

feasibility and guidance

the source for program

ATO develops

advanced systems are

DoD military technologies into technologies into

SUPPORTING

superiority new military military systems technologies

COMP is the

capabilities

lEO develops
J-UCAS is a

source of proper

Special Projects

sensor and info

joint DARPA / procedures and

ffice focuses on

system technology Air Force / Navy

Controls for active defenses to to address land effort for program

prevent GPS

based threats

century combat

execution

jamming and

Microsystems

missions

CMO is the

biological Technology

source for new weapons

Office uses high start technology

*Facilities &

risk / high payoff projects

Administration

technology for

affects the National functions of the Protection

Agency

Tactical

Technology office

22

SLIDE 6

Doing Business

with DARPA News Releases Attributes (X is Y)

Yearly

symposium = what is most impt

forDARPA's current research needs

Information on

DoD's university programs = HE

J-UCAS =

history

DARPA web

language=

international standard

new technology

= safety &

convenience

wolf pack =

sfrengA in #'s

breakthrough =

faster ships

enhanced

communication = Contingencies (if

X,thenY)

If program agreement=joint funding which is

the norm None Functions (X is a

means of affecting Y)

DARPA's

establishing of a

forum for ideas is

a means of

DARPA

completing its

mission

briefings are a

means of

utlining

problems to be

addressed

18 month

symposiums

affect the

Industry's technological

focus

DARPA

technologies

affect RMA

Micro Adaptive

Flow Control reduces download forces

Scientific

innovations affect

troops Spatial Orientations (X is close to Y) DARPA Information Line ad is close to contact phone number

None

performs advanced military

research for

developing aeronautic, space and land systems

COMP is a tool

for supporting

DARPA

Requirements Operational

Deflnitions (Xisa tool for doing Y)

Symposium's are

a tool for

providing equal

pportunity for

industry's to respond to DoD

needs

DARPA's broad

authority granted by DoD allows

them to enter into research agreements

quickly and effectively

DARPA

technologies are a

tool for RMA

Draft solicitation

is a tool for

enabling global

strike missions

"killer" enzyme

is a tool for

treating anthrax

JDAM and

JSOW are tools for affordable

Moving Surface

Target

23 Examples (X is an instance of Y) None None Comparisons (X resembles Y) None None Class inclusions (X

is a member of

class Y) None

the autonomous

robotic ground

vehicle race is a member of the

Competitor's

conference Provenience (X is the source of Y) DARPA is the source for

industry briefings

in the Commerce

Business Daily

the X-45A is the

source for multi-

vehicle operations

urban

environments are the source for warfare

Future Combat

Systems program

is the source for a

manned ground vehicle design

team

enthusiastic

response is the Circularity (X is deflned by Y)

Agency interests

are defined by

sources such as the Federal Business

pportunities web

site and SBIR

*Agreements are defined by DARPA programs

None

SLIDE 7

situational

awareness

short summaries

= ready reference Engagement

source for DARPA Grand

Challenge 2005

Attributes (X is Y) Contingencies (if

X,thenY)

Functions (X is a means of affecting

Y)

Spatial Orientations (X is

close to Y)

Operational

Definitions (X is a tool for doing Y) Examples (X is an instance of Y)

Comparisons (X resembles Y)

Class inclusions (X

is a member of

class Y)

Provenience (X is the source of Y) Circularity (X is defined by Y)

Privacy and Security Notice

DARPA Web Information

Service = public

information Unauthorized

attempts to upload

r change

information, then

punishable under the Computer

Fraud and Abuse Act of 1986 None None

Network traffic

is monitored to

guarantee site performance

this website is a

tool for public

service Unauthorized

attempts to upload

information is an instance of

computer fraud

None None None None

Budget Info None None None

None None None None None None

Solicitations

None None None None None None None None None None

DARPA Archives

None None None None None None None None None None

Quality of

Information

None

If a claim is submitted, then it

should meet the

following

criterion... Basic information

quality standards

affect what is disseminated to

the public None

This information is a tool for individuals or

rganizations to

address concerns to DARPA

None None

DARPA is a

member of DoD

these criterion

are a member or

part ofan

individual or

company's addressing

concerns related to DARPA DoD is the source

f DARPA rules

and regulations None 24

SLIDE 8

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Rhetorics. Sheffield: Sheffield Academic Press, 1997. 10.

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Dewar, James. "The Information Age and the Printing Press: Looking Backward to See

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Kress, G., Leite-Garcia, R. and T. Van Leeuwen. "Discourse Semiotics." Discourse as

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SLIDE 9

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