P RESENTATION RUBRIC 1 PRESENTATION RUBRIC PRESENTATION RUBRIC - - PDF document

PRESENTATION RUBRIC 1

PRESENTATION RUBRIC

PRESENTATION RUBRIC 2

PRESENTATION RUBRIC

The genAG Presentation

COMPANY NAME: SCHOOL: TOTAL SCORE: / 100 COMMENTS:

PRESENTATION RUBRIC 3

PRESENTATION RUBRIC

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

The Solution: The Marketing Idea

The Solution is not mentioned, or is briefmy mentioned. How it solves The Problem and fjts the Target Audience is not mentioned, or is briefmy mentioned. Evidence of developing The Solution is not included. Evidence of The Solution is not included. The Solution is unoriginal. Not realistic & feasible. Minimal thought was invested in creating, revising and strengthening The Solution. The Solution is briefmy described. How it solves The Problem and fjts the Target Audience is briefmy described. 1 piece of evidence

• f developing The

Solution is included. Evidence of The Solution is included. The Solution is unoriginal, but possesses some creative qualities. Mostly realistic & feasible. Some thought was invested in creating, revising and strengthening The Solution. The Solution is clearly described and briefmy explained. How it solves The Problem and fjts the Target Audience is clearly described and briefmy explained. 2 pieces of evidence

• f developing The

Solution are included. Evidence of The Solution is included. The Solution is innovative & creative. Realistic & feasible. Careful thought was invested in creating, revising and strengthening The Solution. The Solution is clearly described and thoroughly explained. How it solves The Problem and fjts the Target Audience is clearly described and thoroughly explained. 3+ pieces of evidence

• f developing The

Solution are included. Evidence of The Solution is included. The Solution is impressively innovative & creative. Realistic & feasible. Considerable careful thought was invested in creating, revising and strengthening The Solution.

10 x2 = 20

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Understanding The Problem

People working in ag-sector careers are needed now and in the future in order to feed a growing

• world. Why, then, are

ag-sector careers not more popular career choices for young Canadians? The Problem is not mentioned, or is briefmy mentioned. Issues that could

• ccur if The Problem

is not solved are not mentioned, or are briefmy mentioned. Characteristics of the Target Audience are not mentioned, or are briefmy mentioned. Knowledge demonstrated about The Problem is non- existent or minimal. The Problem is briefmy described. Issues that could

• ccur if The Problem

is not solved are briefmy described. Characteristics of the Target audience are briefmy described. Knowledge demonstrated about The Problem is basic. The Problem is clearly described and briefmy explained. Issues that could

• ccur if The Problem

is not solved are clearly described and briefmy explained. Characteristics of the Target Audience are clearly described and briefmy explained. Knowledge demonstrated about The Problem is convincing. The Problem is clearly described and thoroughly explained. Issues that could

• ccur if The Problem

is not solved are clearly described and thoroughly explained. Characteristics of the Target Audience are clearly described and thoroughly explained. Knowledge demonstrated about The Problem is thoroughly convincing.

10

PRESENTATION RUBRIC 4

PRESENTATION RUBRIC

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Implementa- tion of the Marketing Idea

How, when and where Implementation

• ccurred is not

mentioned, or is barely mentioned. Not realistic & feasible. Poorly executed due to lack of careful planning. Evidence of Implementation is not included. How, when and where Implementation

• ccurred is briefmy

described. Mostly realistic & feasible. Involved a few diffjculties due to lack

• f planning.

1 piece of evidence of the Implementation process is included (e.g. video footage, media coverage, social media response). How, when and where Implementation

• ccurred is clearly

described and briefmy explained. Realistic & feasible. Smoothly executed due to careful planning. 2 pieces of evidence of the Implementation process are included (e.g. video footage, media coverage, social media response). How, when and where Implementation

• ccurred is clearly

described and thoroughly explained. Realistic & feasible. Smoothly executed due to careful planning. 3+ pieces of evidence

• f the Implementation

process are included (e.g. video footage, media coverage, social media response).

10 x1.5 = 15

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Refmection about the genAG experience

Does not mention how the experience connects to previous knowledge, or briefmy mentions it. Does not mention goals for continued learning, or briefmy mentions one. Does not mention,

• r briefmy mentions,

what was challenging

• r puzzling; does not

provide suggestions for constructive, practical alternatives. Does not mention the impact of the Marketing Idea on their Target Audience,

• r briefmy mentions it.

Describes how the experience connects to previous knowledge. Briefmy describes 1 goal for continued learning. Briefmy describes what was challenging or puzzling, and provides 1 suggestion for a constructive, practical alternative. Briefmy describes the impact of the Marketing Idea on their Target Audience. Clearly describes how the experience connects to previous knowledge, and briefmy describes its impact. Clearly describes and briefmy explains 2 goals for continued learning. Clearly describes what was challenging

• r puzzling; provides

2 suggestions for constructive, practical alternatives; and briefmy explains them. Clearly describes the impact of the Marketing Idea on their Target Audience. Thoroughly describes how the experience connects to previous knowledge, and thoroughly describes its impact. Thoroughly describes and explains 3+ goals for continued learning (long-term and short- term). Thoroughly describes what was challenging

• r puzzling; provides

3+ suggestions for constructive, practical alternatives; and thoroughly explains them. Thoroughly describes the impact of the Marketing Idea on their Target Audience, as well as analyzing this impact.

10 x1.5 = 15

PRESENTATION RUBRIC 5

PRESENTATION RUBRIC

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Budget

Each group received an allowance for development and/or implementation of their Marketing Idea. Budget not included,

• r a vague version is

included. Allowance is not used, or its use is mentioned but not described. Itemized budget is included. Use of the allowance is briefmy described, but some expenses seem questionable. Itemized budget is included. Use of the allowance is described, and all expenses seem sensible. Itemized budget is included. Use of the allowance is described, and all expenses seem sensible. Receipts for expenses are included (originals

• r copies).

5

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Organization

Required information for “Cover page”:

• Company Name
• Company

members’ names (first & last)

• School

Does not Include basic “cover page,”

• r includes one with

some, but not all, required information

• n it.

Story content is jumbled, with no intro and conclusion,

• r vague versions of

them. Lacks clarity due to the absence

• r minimal use of

“organizers” such as headings and captions. Does not tell The Story. Includes basic “cover page” with all required info on it. Story content fmows mostly in a logical

• rder, with a brief

intro, a middle, and a brief conclusion. Contains some clarity due to the use of some headings and captions, but is still somewhat confusing to follow. Tells a basic Story. Includes creative “cover page” with all required info on it. Story content fmows in a logical order, with a standard intro, a middle, and a standard conclusion. Contains clarity due to the use of clear headings and captions. Tells a good Story. Includes creative “cover page” with all required info on it. Story content fmows in a logical order, with an engaging intro, a middle, and an insightful conclusion. Contains clarity due to the use of clear headings, sub- headings, captions, paragraphs and bulleted or numbered lists. Tells an engaging Story.

10

PRESENTATION RUBRIC 6

PRESENTATION RUBRIC

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Text

Worded carelessly, with many avoidable grammar and usage issues. Difficult to understand due to inconsistent and/or unreadable font, type size and colour. Worded somewhat carefully, but with several avoidable grammar and usage issues. Sometimes difficult to understand due to font, type size and colour. Worded carefully, but with a few, avoidable grammar and usage issues. Easy to understand because fonts, type size and colour are well chosen, consistent, and vary appropriately for headings, captions and text. Worded carefully, with next-to-no grammar and usage issues. Easy to understand because fonts, type size and colour are well chosen, consistent, and vary appropriately for headings, captions and text.

10

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Style

Researched information should be included to support comments about The Problem and The Solution. Students had access to resources found in the Student Workbook and on the genAG

• website. They were

encouraged to engage in independent research such as local interviews. Contains little-to-no interesting visual content due to a lack

• f variety in text,

photos, graphics, etc. The format is bland and/or confusing, and makes The Story diffjcult to follow. Much content is distracting because it is decorative rather than relevant to telling The Story. Indicates that little- to-no design planning

• ccurred. This is a

“rough draft” rather than a “polished product.” Contains some interesting visual content due to some variety of text, photos, graphics, etc. The format is conventional, but sometimes, The Story diffjcult to follow. Some content is distracting because it is decorative rather than relevant to telling The Story. Indicates that design planning occurred, but required further development. Contains interesting visual content due to variety of text, photos, graphics, etc. The format is conventional, and makes The Story easy to follow. All content is relevant to The Story. Indicates that careful design planning

• ccurred.

Contains rich visual content due to a unique variety of text, photos, graphics, etc. The format is creative, and makes The Story engaging and easy to follow. All content is relevant to The Story. Indicates that careful design planning

10

PRESENTATION RUBRIC 7

PRESENTATION RUBRIC

CATEGORY UNSATISFACTORY

(0-3)

EMERGING

(4-6)

PROFICIENT

(7-8)

EXEMPLARY

(9-10)

SCORE

Citations of researched support

Researched information should be included to support comments about The Problem and The Solution. Students had access to resources found in the Student Workbook and on the genAG

• website. They were

encouraged to engage in independent research such as local interviews. No research is used to support comments about The Problem, the Target Audience,

• r The Solution.

OR Researched material used to support The Problem and The Solution is not cited,

• r is cited improperly.

Uses 1 piece of research to support comments about The Problem, the Target Audience, or The Solution. Some, but not all,

• f the researched

material used to support comments about The Problem, The Solution or the Target Audience is cited properly. Uses 2 pieces of research to support comments about The Problem, the Target Audience, and/or The Solution. All of the researched material used to support comments about The Problem, The Solution and the Target Audience is cited properly. Uses 3+ pieces of research to support comments about The Problem, the Target Audience, and/or The Solution. All of the researched material used to support comments about The Problem, The Solution and the Target Audience is cited properly. Includes properly cited researched material not provided in genAG resources.

5 ADAPTED FROM:

http://www.brighthub.com/office/human-resources/articles/121833.aspx https:// www2.uwstout.edu/content/profdev/rubrics/eportfoliorubric.html http:// www.learnnc.org/lp/pages/647