Anheuser-Busch InBev Competitive Analysis 11 am, Team 2: Bruno, - - PowerPoint PPT Presentation

Anheuser-Busch InBev Competitive Analysis

11 am, Team 2: Bruno, Christopher, Dylan, Nital

Blue Ocean Concepts for Budweiser

• Looking across alternatives reveals demand for lower calorie and

non-alcoholic beverages.

• There is space to market taste beyond the competition to create new value.
• In the future, marijuana-infused alternatives to beer may become common,

further detracting from Americans’ love of Big Beer.

• Adopting a functional appeal rather than the current emotional approach to

beer marketing could reinvigorate demand.

High Low

AB InBev SWOT

Strengths:

Molson Coors SWOT

Strengths:

· Highly skilled workforce through successful training and learning programs · High level of customer satisfaction. · Molson Coors has built expertise in penetrating new markets and becoming successful. · They are an innovative company · They have a licensing agreement for the Canadian market with other leading brands · Automation of activities brought consistency of quality · They have a strong free cash flows

Molson Coor SWOT

Weaknesses:

· Days inventory is high compared to the competitors. · Limited success outside core business. · Not very good at product demand forecasting · Need more investment in new technologies · Taste isn’t great

Molson Coors SWOT

Opportunities:

· Capturing new customers and increasing their market · Strong free cash flows, allows for opportunity to invest · New trends in the consumer behavior can open up a new market · Move into the higher priced market of beers. · Tapping into large consumer markets

Molson Coors SWOT

Threats:

· No regular supply of new products, making sales suffer. · Rising cost of raw materials can pose a threat to their profitability. · New technologies developed by their competitors. · Negative perception by consumers that their beer is of low quality. · Negative perception by consumers that beer is unhealthy and leading to the consumer to look for a healthier substitute.

Heineken SWOT Analysis

• Strengths

○ Large market share ○ Diverse portfolio of brands ○ Innovation

• Weaknesses

○ Research and Development ○ Non-Alcoholic beer ○ Struggling in foreign markets ○ Use of finances

Heineken SWOT analysis cont.

• Opportunities

○ Low inflation rate along with increased consumer spending ○ Ability to break into the craft beer market ○ Online Channels

• Threats

○ Currency fluctuations ○ Lawsuits

Questions?

“At the heart of every beer are the Innovative employees who created And made it.”

• Anheuser Busch