An NGFN W An NGFN Webinar binar PRODUCTION PLANNING TO INCREASE - - PowerPoint PPT Presentation
An NGFN W An NGFN Webinar binar PRODUCTION PLANNING TO INCREASE MARKET EFFICIENCY R E D U C I N G F I N A N C I A L R I S K T H R O U G H F O O D H U B S January 17, 2013 Presentation Outline Technical Orientation Welcome
PRODUCTION PLANNING TO INCREASE MARKET EFFICIENCY
R E D U C I N G F I N A N C I A L R I S K T H R O U G H F O O D H U B S
January 17, 2013
Technical Orientation
Jeff Farbman
Wallace Center at Winrock International
Appalachian Harvest
Farmer Perspective
Local Food Hub
Questions and Answers
demands at the regional level.
food systems stories, methods and outcomes.
have enacted laws or regulation which further the Network goals.
Technical Orientation
Welcome
Appalachian Harvest
Tom Peterson
Agriculture Education Coordinator, Appalachian Sustainable Development
Farmer Perspective
Local Food Hub
Questions and Answers
OGP 8: INPUTS
Tomatoes / Peppers / Eggplant
Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 - 4 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer
Nature Safe (8-5-5 or 12-0-0) A
1 fertility / rate? (P) Bt Dipel DF A as needed hornworms, fruitworms (P) spinosad Monterrey / Entrust A as needed stink bugs (P) pyrethrin Pyganic R as needed stink bugs (Fun) biological Serenade Max A 5 to 10 Fungal disease prevention (Fun) copper Champ WG R 2 to 3 fungal disease suppression (Fun) neem oil Trilogy / Neemix A 2 to 3 disease / insect control
Squash / Cucumbers / Melons
Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 - 4 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer
Nature Safe (8-5-5 or 12-0-0) A
1 fertility / rate? (P) pyrethrin Pyganic R as needed cucumber beetles / squash bugs (Fun) biological Sonata A 4 to 7 fungal disease prevention (Fun) active Green Cure / Kaligreen A as needed fungal disease suppression (Fun) sulfur THAT R as needed fungal disease suppression
Cabbage
Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 - 4 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer
Nature Safe (8-5-5 or 12-0-0) A
1 fertility / rate? (P) Bt Dipel DF A as needed cabbage worms (P) spinosad Monterrey / Entrust A as needed flea beetles
Lettuce
Input Brand Name/Source Status Apps/Yr Rates and Reasons (F) Compost Green Valley A 1 2 tons / acre O.M. and fertility (F) Leaf Humus Green Valley A 1 to 2 O.M. (F) fertilizer
Nature Safe (8-5-5 or 12-0-0) A
1 fertility / rate? (P) spinosad Monterrey / Entrust A as needed thrips / leafhoppers (P) slug bait Sluggo A as needed slugs
Crop Size Ukrop's Food City Lancaster Whole Fds MD Whole Fds SO Earth Fare Ingles Totals Yield Per Acre/Wk Wkly total
yield/acre x # of plantings
weeks Total Acres Sugar Snaps 10# 25 20 350 10 90 495 200 2.5 1 2.5 Early Tomatoes 20# 275 Red Slicers 20# 50 100 64 50 75 80 419 275 1.5 2 3 Carolina Gold 20# 275 Red Grape 12 pint flat 160 50 120 50 50 180 610 400 1.5 2 3 Sun Sugar 12 pint flat 25 50 50 15 180 320 400 1 2 2 Roma 20# 100 50 64 50 20 284 275 1 2 2 Heirloom 10# 75 50 60 80 265 250 1.25 2 2.5 Green Bells 1 1/9 bu 60 50 100 50 30 60 350 225 2 2 4 Cucumbers 1/2 bu 45 60 160 50 75 80 470 200 2.5 4 10 Picklers 1/2 bu 30 30 225 0.1 4 0.4 Green Zucchini 1/2 bu 35 60 160 50 80 100 485 300 1.5 4 6 Golden Zucchini 1/2 bu 25 50 160 50 30 40 100 455 300 1.5 4 6 Eggplant 1/2 bu 15 25 75 50 35 30 30 260 255 1.25 2 2.5 Green Beans bu 120 Butternut 1 1/9 bu 25 30 50 30 30 165 500 0.5 12 6 Acorn 1 1/9 Bu 25 20 50 20 25 140 500 0.4 12 5 Delicata 1 1/9 bu 20 15 15 50 500 0.1 8 1 Sweet Dumpling 1 1/9 bu 15 15 30 500 0.1 8 0.75 Tapered Peppers 1 1/9 bu 175 Watermelons 3 count 25 50 32 20 127 1500 0.1 8 1 Seedless 6 count 25 75 32 200 40 25 397 1000 0.5 8 4 Cantaloupes 6 count 25 50 56 56 50 30 267 1000 0.3 8 2.5 Leaf Lettuce 24 count 40 200 42 50 40 80 452 800 0.6 6 4 Romaine 24 count 25 25 35 50 60 50 245 800 0.3 6 2 Cabbage 15 count 55 35 100 190 1000 0.2 8 1.5 Total 71.65
Appalachian Harvest P.O. Box 791 Abingdon, VA 24212 276-623-1121 asdfarm@eva.
Large Volume Buyer Crop Demand and Acreage Requirements by Crop -- 2006 Appalachian Harvest
Grower Name Roma Roma Carm Carm2 Pep Pep 2 Egg Egg2
Planting Date May June May Jun May Jun May Jun Britton Coalson 3000 Gillespie Gingerich 4000 Honeycutt Horton 2500 2500 10000 10000 2500 McNaughton 3000 3000 Moore 400 Nichols 2000 Robbins Schrock Smythe Souther Wheeler Widener Wynn Yoder Total 2500 2900 3000 2000 16000 14000 2500 Target 7,500 7,500 12,000 12,000 3,000 3,000
Grower Name Cuc 1 Cuc 2 Cuc 3 Cuc 4 Zuc 1 Zuc 2 Zuc 3 Zuc 4
Planting Date Apr (HH) May Jun Jul Apr (HH) May Jun Jul Britton 2500 2500 Coalson Gillespie Gingerich 1500 1000 1500 Honeycutt Horton 5000 5000 5000 5000 5000 5000 5000 5000 McNaughton Moore 600 Nichols Robbins Schrock Smythe Souther Wheeler Widener Wynn 2500 Yoder 3000 Total 5000 5000 6500 5600 5000 11000 12000 5000 Target 7,500 7,500 7,500 7,500 12,000 12,000 12,000 12,000
Technical Orientation
Welcome
Appalachian Harvest
Farmer Perspective
Tamara McNaughton
Co-owner operator, TNT Farm and Greenhouse
Local Food Hub
Questions and Answers
Technical Orientation
Welcome
Appalachian Harvest
Farmer Perspective
Local Food Hub
Alan Moore
Director of Distribution, Local Food Hub
Questions and Answers
NGFN Production Planning Webinar
January 17, 2013
Nonprofit organization Founded in 2009 in Charlottesville,
VA
6 full-time staff, 6 part-time staff Located in Ivy & Scottsville Working to connect farms,
families, and food grown close to home.
Local farmers struggling for
prosperity:
Lack of distribution options and
infrastructure
Unable to access large,
consistent markets
Need for accounting, marketing,
continuing education
Local institutions unable to
purchase local food:
Insurance and liability
requirements
Logistics Delivery challenges
Aggregate, market, and distribute local food Educate and empower small, family farmers Increase community access to local food
Infrastructure: Refrigerated warehouse with
multiple zones and freezer space
Refrigerated truck, sprinter van Partnerships with growers: 75+ partner producers Aggregation, distribution,
marketing services save time and money
Economy of scale Partnerships with buyers: 180+ purchasers (schools,
institutions, restaurants, retailers)
One number to call for purchasing
and delivery
Sales assistance and marketing
support
Managing Growth Important To build markets we needed to know
Planning for season extension Planning reduces periods of over
Trial crops and marketing
Began the planning process in 2010
Hosted meetings with key Buyers to establish volume needs (usually by
week or season)
Established projected product needs through these meetings, previous
sales, and projected growth
Modeled initial planning through consultation with ASD
Worked with Anthony Flaccavento to establish planning guidelines
At annual Partner Producer meeting worked with growers to set bids
We found this process challening
Adjusted our planning process away from group planning to individual
meetings - especially key growers
Continue to refine our product offerings every year. This is determined by:
Demand from our customers and produced in this region by our growers Supported by our infrastructure Opportunity to develop a product or product line
Broke our product offerings into several categories – to better focus our
energy and grower skills and desires
Market Crops LFH Signature Crops Development Crops and Trial Products Opportunity Crops
Production Planning takes all year and dedicated, knowledgeable staff
Purchasing, Sales, Grower Support and Outreach, and Marketing are all equally
important
We are always trying to improve and refine our process and work flow Communication is critical to success
We continue to refine how we communicate and share information with our growers. Develop clear and consistent guidelines on crop specifications, receiving/operational
guidelines, and technical production documents
LOCAL FOOD HUB
P.O. Box 4647 Charlottesville, VA 22905
Warehouse and Distribution Office (434) 244-3276 Farm Office (434)286-2176
www.localfoodhub.org www.facebook.com/localfoodhub ALAN MOORE - alan@localfoodhub.org EMILY MANLEY – emily@localfoodhub.org
Jeff Farbman Wallace Center at Winrock International
contact@ngfn.org
Alan Moore Local Food Hub Tamara McNaughton TNT Farm and Greenhouse Tom Peterson Appalachian Harvest
3rd Thursday of each month
www.FoodHub.info
Food Hub “hub” Research, case studies, list and map of hubs across the country,
much more.
www.HUFED.org
About the initiative Grantee profiles Library of many of the best food access resources
www.FoodshedGuide.org
Case study-based business and financial training Includes a “One Page Business Plan” and a “One Page Financial
Plan”