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Presentation Outline Technical Orientation Wallace Center & - - PowerPoint PPT Presentation

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An NGFN W An NGFN Webina binar Two Revolutionary Tools f o r Beginning Farmers November 17, 2011 Presentation Outline Technical Orientation Wallace Center & NGFN Overview Jeff Farbman Wallace Center at Winrock International

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Two Revolutionary Tools

f o r

Beginning Farmers

An NGFN W

An NGFN Webina binar

November 17, 2011

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Presentation Outline

Technical Orientation

Wallace Center & NGFN Overview Jeff Farbman

Wallace Center at Winrock International

The Field Guide to the New American Foodshed

On Farm Food Safety Project

Questions and Answers

Upcoming Opportunities, etc.

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NATIONAL GOOD FOOD NETWORK: STRUCTURE

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NATIONAL GOOD FOOD NETWORK: VISION

Increase small- and medium-sized grower viability Add economic vitality to rural and urban areas Reach children and families where they live

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NATIONAL GOOD FOOD NETWORK: ACTIVITIES

ngfn.org

ngfn.org/sysco2009

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Presentation Outline

Technical Orientation

Wallace Center & NGFN Overview

The Field Guide to the New American Foodshed Gary Matteson

VP New & Beginning Farmers & Outreach Farm Credit Council

On Farm Food Safety Project

Questions and Answers

Upcoming Opportunities, etc.

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A Tool for Beginning Farmers

and their advisors, business partners, employees, family members, financial backers, lenders, communities…

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PUR URPOS POSE

  • The purpose of the Field Guide is to

help farmers and ranchers compare, emulate, adapt, and plan their choice of foodshed-related business

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SP SPEC ECIA IAL NEE EEDS DS

  • BFR’s are not in traditional ag areas
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2007 Ag Census: Beginning Principal Operator Farms

Range, Counties, Percent 0 to 25, 306 9.9% 26 to 100, 1465 47.6% 101 to 250, 1115 36.2% 251 to 500, 172 5.6% 501 to 1,450, 21 0.7% Metro County

40% of beginning principal operators are located in metro

  • counties. Of these,

75% generate less than $10K in sales.

.

.

.

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SP SPEC ECIA IAL NEE EEDS DS

  • BFR’s are not in traditional ag areas
  • Non-traditional crops and marketing
  • More likely small-scale direct-to-retail
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DIF DIFFE FERENT ENT SO SOLUT UTIO IONS NS

  • Help explain unique business models
  • Case study-based instruction
  • Imitation and adaption of business models
  • Relationships between business functions
  • Info on legal entity types, tech/financial

assistance, USDA programs

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OBJ BJECTIV IVES

  • Situational analysis
  • Criteria to measure by
  • Strategic alternatives
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NATURE OF SE

SEARCH

  • Resources
  • Business goals
  • Market opportunities
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PLAN ANNIN NING

  • Critical thinking based risk

assessment

  • Modeling business behavior
  • Anticipating future events
  • Determining strategies
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ACTIO ION

  • Clearly state goals
  • Create basis for measurable

performance

  • Set realistic expectations
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PH PHASE SE II II IM IMPRO PROVEM VEMENTS NTS

  • Specific subject matter, like crop

insurance

  • Communications, outreach, networking
  • Contextualize info/ intuitive access
  • Other resources (such as Food Hubs)
  • Contacts and links
  • Decision tree function
  • More case studies
  • Library of RMA resources
  • User-driven improvements
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define, explain, expand

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Presentation Outline

Technical Orientation

Wallace Center & NGFN Overview

The Field Guide to the New American Foodshed

On Farm Food Safety Project Jim Slama

President FamilyFarmed.org

Questions and Answers

Upcoming Opportunities, etc.

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  • Over 95 % of All Food Consumed Flows

Through Wholesale Markets.

  • Little of This Comes From Sustainable

Sources

  • Why is this?
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Lack of Aggregation and Distribution Infrastructure

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Not Enough Farmers

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Wholesale Success Manual

Tea eache hes s far armer mers s abo bout: ut:

  • Postharvest Handling
  • Packing
  • Maintaining the Cold Chain
  • Build Relationships with

Wholesale Buyers.

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FamilyFarmed.org Packinghouse Consulting

Three packinghouses launched in 2011:

  • Blue Ridge Produce, VA
  • Kankakee, IL
  • Peoria, IL
  • Exploring Feasibility in Madison, WI
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The On-Farm Food Safety Project

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Why do Farms Need a Food Safety Plan?

  • Food Safety is key for farms of all sizes, regardless of

the methods of land management and cultivation practices used by the grower.

  • Foodborne illness can cause serious health issues,

some even fatal.

  • It is often required by wholesale buyers and for GAP

certification.

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Elements of a Food Safety Plan

  • A written plan, based on GAP/GHP

guidelines, that is unique to a particular farm.

  • Involves a comprehensive

assessment of risks for food contamination within an operation.

  • Provides thorough documentation and

records of how food was handled and stored.

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Earthbound Farm Strategic Partners

  • Will Daniels, Senior VP of Food

Safety, agreed to chair the OFFS Project Technical Advisory Committee.

  • Many national leaders in food safety

are now part of the Committee.

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The On-Farm Food Safety Project

FamilyFarmed.org collaborated with the following organizations to develop this tool:

  • Chipotle Mexican Grill
  • Community Alliance for Family

Farms

  • Compass Group
  • Cornell University
  • Earthbound Farm
  • Farm Aid
  • FDA
  • Goodness Greeness
  • NSF Agriculture (formerly NSF-

Davis Fresh)

  • The Organic Center
  • Produce Marketing Association
  • SYSCO
  • UC Davis
  • United Fresh
  • University of Minnesota
  • USDA/Risk Management Agency
  • Wallace Center at Winrock

International

  • Western Growers
  • Wild Farm Alliance
  • Wisconsin Dept. of Agriculture
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  • Funded by USDA RMA, plus industry sponsors.
  • The On-Farm Food Safety Project

(www.onfarmfoodsafety.org) is a website that helps farmers generate a customized food safety plan.

  • The website also includes information about Food Safety

and useful resources.

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  • Once the user is registered, the user will be guided

through a series of YES and NO questions.

  • Some questions include text boxes to complete. The

information entered will appear in the food safety plan.

  • The online tool covers 11 food safety risk areas.
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Risk Areas

  • General Requirements
  • Worker Health and Hygiene
  • Previous Land Use and Site

Selection

  • Agricultural Water
  • Agricultural Chemicals
  • Animals and Pest Control
  • Soil Amendments and Manure
  • Field Harvesting
  • Transportation (Field to

Packinghouse)

  • Packinghouse Activities
  • Final Product Transport

The following risk areas will be addressed in the decision tree questioning:

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Record Keeping

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Form Templates

  • Each risk area includes Forms and Training Material

templates to help document food safety policies, training logs and various checklists.

  • All of these documents can be reformatted and adjusted

to the needs of the operation.

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  • Many of the questions

will include a list of food safety Best Practices.

  • Best Practices will

automatically be entered in the user’s food safety plan, or some have an

  • ption to be included.

Best Practices

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For some questions, a NO answer will bring up a pop-up message letting the user know that this non- compliance will be reflected in their food safety plan.

Non-Compliance Pop-Up

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Areas for Development

For questions that include a pop-up and a NO answer is maintained, this information will appear at the end of the user’s food safety plan in the Areas for Development section.

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Food Safety Plan

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  • View Online
  • Save as PDF
  • Edit Manual
  • Answer Incomplete

Questions

  • Review Checklist

Manual Options

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Saving the manual as a PDF makes it easy to file and email.

Sa Save e as a PDF as a PDF

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Food Saf

  • od Safety

ety Chec Checklist klist

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Resour esources ces

The Resources section includes typical audit questions, manual specific documents/resources, and useful links to assist farmers and/or improving their food safety plan.

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Contact Information

  • Jim Slama
  • FamilyFarmed.org
  • jimslama@familyfarmed.org
  • 708-763-9920
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Questions and Answers

On Farm Food Safety Project

Jim Slama FamilyFarmed.org

Project Organizer

Will Daniels Earthbound Farm

Chair, Technical Advisory Team

Jeff Farbman

Moderator

Gary Matteson Farm Credit Council

Field Guide to the New American Foodshed

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Presentation Outline

Technical Orientation

Wallace Center & NGFN Overview

The Field Guide to the New American Foodshed

On Farm Food Safety Project

Questions and Answers

Upcoming Opportunities, etc.

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Webinars are Archived

TOPICS!

http://ngfn.org/webinars

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NGFN Webinars

 3rd Thursday of each month

3:30p EST (12:30p PST)

 December – Happy Holidays!

(no webinar next month)

http://ngfn.org/webinars

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Two New Websites

 www.FoodHub.info

 Food Hub “hub”  Research, case studies, list and map of hubs across the

country, much more.

 www.HUFED.org

 About the initiative  Grantee profiles  Library of many of the best food access resources

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Get Connected, Stay Connected

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http://ngfn.org

contact@ngfn.org