An Approach to Category Management Leading global excellence in - - PowerPoint PPT Presentation

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An Approach to Category Management Leading global excellence in - - PowerPoint PPT Presentation

An Approach to Category Management Leading global excellence in procurement and supply Category Management: CIPS define category management as: the entire science of the procurement subject applied to a single genre of expenditure. As


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Leading global excellence in procurement and supply

An Approach to Category Management

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Leading global excellence in procurement and supply

CIPS define category management as: “the entire science of the procurement subject applied to a single genre of expenditure”. As such, a category manager is the ‘CPO of their category’ and carries a weight of responsibility for their organisation’s application of the category

Category Management:

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Leading global excellence in procurement and supply

Category Management

Paul Rogers

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The entire history of procurement

Condensed into two slides for time poor executives

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Leading global excellence in procurement and supply

  • 1973 What global event taught us about market power?
  • 1983 Which McKinsey alumnus rocked our World?
  • 1990 The book that “changed the World”…was?
  • 1996 If one four box model is good, two must be…?
  • 1999 Why didn’t procurement people party like it was 1999?
  • 2001 Save 20%! Save 30%! Save 40%! The _ _ _ _ _ _ boom?
  • 2004 Consultants using the term “category management”
  • 2005 “Procurement” is so 20th century, dahling! It’s…what?
  • 2006 Why were trucks on bricks? What did that teach us?
  • 2008 The biggest bankruptcy filing in US history …9/15…?

Trivia quiz

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ABC Analysis TOOLS BUZZ Matrix based approaches Co-operation Single sourcing SCOPE LABEL Pareto Analysis Competition Multiple sourcing Purchasing Supply chain alignment Supply chain logistics Supply chain

1960s 1970s 1980s 1990s 2000s 2010s

eProcurement Sourcing Procurement Lean Reverse Auctions Spend analysis Low cost country sourcing Category Management Agile

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The present

Category management; a process, an organisational design principle, or a job title?

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Where is the value?

5 10 25 40 10 15 5 30 5 10 15 30

Source: Adapted from McKinsey Research

Demand management Sourcing phase Contract management

User or stakeholders Category manager Cross functional team

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Generic model

Category analysis Category planning Market engagement Benefits realization

Category management

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Category analysis

Mobilisation

Category planning Market engagement

Category management

Benefits realization

Category management overview

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The future

Five key challenges and possible futures…

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  • 1. How do we define the scope of the portfolios so that

job scope is ‘do-able’ and broadly of equal complexity?

  • 2. How do we agree the boundaries of the role with

subject matter experts within the organisation?

  • 3. How do we find category expertise ( or do we need it?)
  • 4. How do we resource for the peak workload associated

with sourcing events as well as ‘business as usual’?

  • 5. How can we ensure that the category manager

remains agnostic when they have developed relationships with incumbent suppliers?

Five key challenges

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  • Intermediaries will develop “proprietary” category

insight for indirect categories

– What will be the point of clients (trying to) duplicate their expertise? – IBM, Portland, CapGemini, xChanging etc

  • Capability shortages will also drive use of third parties

for ‘sourcing’ / market engagement phases

– Providers will offer ‘turnkey software-as-a-service’ contract renewals

  • Buyer-driven member-only social media solutions will

emerge

– ‘Trip Advisor for buyers’ in specific categories – Buyers rate suppliers and network in a closed community sharing category insights

And the crystal ball, Paul?