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Amaar Mohammadally
Customer Director
#CHAMPAGNEBREAKFAST
How to create a better experience for “EVERYMAN”
Amaar Mohammadally
Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST How to - - PowerPoint PPT Presentation
Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST How to - - PowerPoint PPT Presentation
Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST How to create a better experience for EVERYMAN Amaar Mohammadally PERSONALISATION FOR THE WORLDS LEADING BRANDS 12 99. 99.99% 99% 1M+ 1M 2B+ 2B Earning the trust of the
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12
YEARS OF EXPERIENCE
99. 99.99% 99%
SYSTEM UPTIME
1M 1M+
DATA POINTS PER SECOND
Earning the trust of the world’s leading brands
2B 2B+
PURCHASES INFLUENCED
PERSONALISATION FOR THE WORLD’S LEADING BRANDS
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67
WHAT WHY ACTION
Analytics Tools UX Analytics Experimentation & Personalisation
Where does Monetate fit in all of this?
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- 1. Find your insight
- 2. Create your idea
- 3. Build and activate your test
- 4. Leave it a couple of weeks
- 5. Analyse your results
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PERSONALISATION ENGINE
The Tom Hanks Moment
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70
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Experimentation across the customer experience
DEPTH OF CUSTOMER EXPERIENCE
All visitors experience a smooth, frictionless experience Different groups of visitors get distinct, tailored experiences
Optimisation Segmentation True 1:1 Personalisation
Each individual has an unforgettable, personalised experience
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Simple ways you can segment your audience
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CRM data Previous purchase & booking behaviour Weather & Location New vs Returning Marketing Source
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Targeting new visitors to increase conversion
- Call out USPs and
value proposition
- Show social proof
- Call out Reevoo trust rating
- Introduce popular/best-
seller products
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12% lift in new visitor conversion
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Targeted Experimentation: Weather and Location
CONTROL PROPOSED
28% lift in conversion
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285% lift in conversion 102% lift in conversion
Segmentation: Previous Browse Behaviour
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PERSONALISATION ENGINE
Automated experimentation delivers results
- Speeds up learning
- Increases ROI
- Reduce risk
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PERSONALISATION ENGINE
Automated experimentation delivers results
£600k increase in revenue against the control
The Tom Hanks Moment Increased ROI
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Keys Takeaways
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Experiment across the customer experience. Segmentation generates significant returns and is easier than you think. Reduce risk and generate more ROI using ML.
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