Alpine Health Tourism for Regional Innovation 17th European Tourism Forum, October 2nd 2018, Vienna, Austria Walter Haas, ITG Innovationservice for Salzburg (AT)
ESTABLISHING A A DYNAMICDIALOG BEETWEENSCIENCE (MEDICINE) ) AND TOURISM
VALUE CHAINS & CROSS SECTORAL Services/ Products INNOVATION AND Alpine Health Region COLLABORATION Salzburg- Cluster 13 Partners, ~80 Companies Common Strategy and Roadmap Innovation-/ Marketingmanagement Paracelsus Medical University Dep. Ecomedicine Alpine Health Tourism Congress Education and specialist staff Knowledge- (…) transfer, training ICT/ Digital Health solutions health care provider, Collaborationwith Insurances other business sectors Nutrition, Construction, …
SCALE UP THE HEALTH TOURISM APPROACH IN ALPINE SPACE Protected areas Subgroup Hiking paths Health Tourism Fine dust concentration „ WinHealth “ Project: HEALPS Austria- Italy (Alpine Health Tourism – Positioning the Alpine region as globally attractive health promoting place) Crowding „Trail fo for Health Nord“ Geo-Diversity Bio-Diversity Microbioma Austria- Bavaria Green space / blue space Authenticity / Tradition Salzburg Region
3 FLASHLIGHTS … more innovation driven tourismpolicy and 1 business development. RETHINKING … more hands-on R&D and translationinto 2 useable knowledge for SME. TOURISM INNOVATION … more Ecosystem based approach for cross- 3 sectoral collaboration, innovation and value chains ECOSYSTEM (Smart Specialization-RIS 3)
See you in Bad Hofgastein/Salzburg (AT)! Healing Power of the Alps – Alpine Health Tourism Congress December 6th/ 7th 2018
Thank you for your attention! www.itg-salzburg.at, walter.haas@itg-salzburg.at
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