ALL MARKETS STRATEGY Scoutreach From Scratch Northern Star Council, - - PowerPoint PPT Presentation

ALL MARKETS STRATEGY

“Scoutreach From Scratch” Northern Star Council, BSA

National Annual Meeting May 20, 2014 Nashville, Tennessee

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“SCOUTREACH FROM SCRATCH”

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Joe Wiltrout Deputy Scout Executive Northern Star Council Minneapolis/St. Paul

Troop 100

Chartered to Westminster Presbyterian Church

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“SCOUTREACH FROM SCRATCH”

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Paul Thao Life Scout, Troop 100 Metro Lakes District

Chartered to Westminster Presbyterian Church

SCOUTING IN THE HMONG COMMUNITY

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• Scouting Experiences
• Ethnic culture represented by the troop
• Scouting is important
• Why we need to help young people find

Scouting and join

PAUL THAO’S SCOUTING ADVENTURES IN TROOP 100

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PAUL THAO’S SCOUTING ADVENTURES

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PAUL THAO’S SCOUTING ADVENTURES

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SERVING CULTURALLY SPECIFIC COMMUNITIES

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• Background and approach
• Volunteers vs. hired staff within the

communities

• Funding

SERVING CULTURALLY SPECIFIC COMMUNITIES

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• Staffing realities
• Barriers to a full Scouting experience
• Quality program measures

2012-13 Year-End Performance “Serving A Representative Population” Goal: Equal Market Share In All Demographics

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2012 Hispanic Youth Members 2013 Hispanic Youth Members 2012 Hispanic Market Share 2013 Hispanic Market Share 1,908 1,994 10.54% 10.63% 2012 African American Youth Members 2013 African American Youth Members 2012 African American Market Share 2013 African American Market Share 1,986 2,037 8.79% 9.09% 2012 Asian American Youth Members 2013 Asian American Youth Members 2012 Asian American Market Share 2013 Asian American Market Share 1,651 1,846 8.69% 9.47%

2012-13 Year-End Performance “Serving A Representative Population” Goal: Equal Market Share In All Demographics

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2012 Caucasian Youth Members 2013 Caucasian Youth Members 2012 Caucasian Market Share 2013 Caucasian Market Share 29, 551 28,780 10.89% 10.64% 2012 “Other Races” Youth Members 2013 “Other Races” Youth Members 2012 Youth Market Share “Other Races” 2013 Youth Market Share “Other Races” 668 635 8.69% 6.36% 2012 Not Provided 2013 Not Provided 2012 Percent of Total 2013 Percent of Total 3,453 2,250 8.8% 6% Note: Market shares calculated using member ethnicity as reported to Greater Twin Cities United Way, and available youth metrics as provided by National Council, BSA vendors

SERVING CULTURALLY SPECIFIC COMMUNITIES

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• Cultural knowledge
• Branding & marketing
• The future

“SCOUTREACH FROM SCRATCH”

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Questions and Answers Thank You