All Hands on Deck Meeting Eastern Europe Season 20182019 Ksenia - PowerPoint PPT Presentation

All Hands on Deck Meeting Eastern Europe Season 2018—2019 Ksenia Gorovaia, Regional Representative October 2018

Eastern Europe: Market Overview EEU region: • • Ukraine Armenia • • Romania Lithuania • • Moldova Latvia • • Kazakhstan Estonia • • Azerbaijan Belarus • Georgia Total 115 million consumers Russian Food Ban prolonged till January 1, 2020.

Eastern Europe: Market Overview Country Population Gross annual income, Fish imports Fish imports, Fish consumption, Alaska, 2017, tons kg per capita per capita, USD total, 2017, tons Ukraine 44 000 000 2 390 322 000 8 900 14 Lithuania 19 000 000 15 200 141 000 6 100 19 Georgia 5 000 000 3 790 20 000 900 1 Romania 21 500 000 9 970 95 000 309 6 Moldova 3 500 000 2 180 26 000 300 14 Kazakhstan 19 000 000 7 890 25 000 — 11 Source: Wikipedia Source: World Bank Source: GTA Source: NMFS Silpo hypermarket, Fozzy Group ATB supermarket Don Mare, Fish market Ukraine Ukraine Ukraine

Eastern Europe: Market Overview Alaska Seafood Exports To Eastern Europe 2016/2017 2016 2017 % of change 2016/2017 EEU, total MT Val. (000) MT Val. (000) Volume Value Salmon 2 400 $15 300 4 900 $34 200 106% 124% Groundfish 12 900 $27 500 11 600 $26 700 -10% -3% Flatfish 300 $500 50 $100 -87% -83% NSPF & By-Products 200 $2 900 400 $5 200 107% 80% Total 15 800 $46 200 16 948 $66 311 7% 43% Frozen Pollock Grilled sockeye Sockeye hamburgers, Good Wine Smoked Pollock Ukraine Romania Ukraine Ukraine

Eastern Europe: Salmon Assortment Total Alaska salmon export 2017 Salmon roe Pink salmon (h&g) 4,900 tons 1,600 tons 2,200 tons $34 million $24 million $5.5 million Frozen salmon counter, Carrefour Frozen caviar counter, Roe counter, Auchan Salted salmon, Ocean Fish Georgia Don Mare Ukraine Romania Ukraine

Eastern Europe: Salmon Promotions Refreshed Alaska salmon counter, Good Wine Refreshed Alaska salmon counter, Good Frozen pink salmon steaks, ASMI branding, Ukraine Wine, Ukraine Done Mare, Ukraine Salted Alaska Salmon roe counter, ASMI branding, salmon branding, Viocris Impex Alfredo Seafood Moldova Romania

Eastern Europe: Pollock Assortment Pollock surimi h&g Pollock mince, frozen fillets 3,700 tons 6,500 tons 1,100 tons $8 million $15.5 million $2.5 million Pollock roe, Gelios Frozen pollock h&g Pollock products Smoked Pollock Value-added products Romania Ukraine Ukraine Romania Ukraine

Eastern Europe: Pollock Promotions Breaded pollock branding, Vici Lithuania Frozen Pollock, branding, Klion Ukraine Frozen pollock counter Pollock roe branding, ATB in-store demo, Gelios Ukraine Ukraine

Other Promotions SheFish mission Cochran Mission, Ukraine. Participants: Viciunai Group Participants: Visit stops: Dutch Harbor Importers: UFC, Flagman, Interrybflot Retailers: Fozzy, ATB Visit stops: Anchorage, Dutch Harbor, SouthEast, Seattle

Eastern Europe: Promotions Press lunch, Good Wine Press lunch, Good Wine Ukraine Ukraine Press conference on Alaska fish and global Presentation of salmon and pollock fish trends, InterFax, Ukraine to foodservice audience, Fontegro, Ukraine

Eastern Europe: Promot otion ons

Future • Increasing accessibility and recognition of the product • Culinary school partnerships • Educational materials localization • Media activities, spreading the word Culinary education Ukraine Value-added Retail primer pollock products, Vici “ Why Alaska?

Lunch time!