ALEXIS, MANAGING DIRECTOR, DIGENIUS MARKETING COMPANY QUICK GUIDE TO OUR CORE OFFERINGS , PRICING AND PROCESS 1
CONTENTS PART I: Digenius Marketing: Events, Audiences & Csuite Engagements PART VII: PART II: Our team players and Reach timeline sample PART VI: PART III: Our experience with Our work and fortune-listed Testimonials companies PART V: PART IV: Why we think you Our Acquisition should hire us Process 2
Digenius Marketing Company Events | Audience Acquisition • end - to - end event management, audience generation, attendee acquisition, ecosystem development, agenda production and speaker recruitment • Working alongside your team or separately to deliver valuable content and attendees for your events, be them conferences, exhibitions, roundtables or webinars. Using a purpose-built techstack and GDPR-compliant data management, we offer our clients: • Engagement opportunities and thought-leadership branding • Event management, delegate sales and acquisition marketing • Lead management and buyer-journey optimization • We’ve seen our experience can be translated into any industry and adapt to your ideal business ecosystem. Csuite Engagements | Roundtables • Decision-making for business solutions often includes complex structures of influencers and budget- holders • One of Digenius Marketing’s core capabilities lies in acquiring established and emerging C -level audiences to attend client events. • We’ve done this for over 100s of events in the past few years, having delivered 1000s of C -level execs from the data, analytics, Ai, cloud, IoT, data centers, other IT areas, HR, customer, procurement, operations, finance, supply-chain, marketing, sales and many others. • From audience acquisition and engaging the C-suite executive being targeted, to full end-to-end event management. Working with partners, we can deliver thought-leader roundtable sessions, VIP retreats and unconferences. 3
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Some of our enterprise experience examples… Csuite Projects include: Cross-sector events and multitude of functions (SSP=Sole Sponsorship Events) and targeting to generate audiences: CDO Chief Data Officer, USA (SSP) Amazon | B2B e-commerce and Supply chain CDO Chief Digital Officer, USA Oracle | Cloud Roundtable Series CAO Chief Analytics Officer, USA (DELL) EMC | Roundtable Series CIO Retail CIO, USA (SSP) PwC Financial Services Roundtables | USA CIO Exclusive Executive Retreat, USA GPJ | Multiple events globally CDS Chief Data Scientist, USA IoT | Event Audience Acquisition | North America CDO PwC Chief Data Officer, Breakfast Briefing (SSP) CMO Chief Marketing Officer, USA IBM | Cloud & Cognitive Events | North America CCO Chief Customer Experience/ IBM | Data Divas Breakfast Briefings (Women in Tech) CHRO Chief Learning/ HR Officer, USA IBM | Marketing / HR / Finance Events | North America CIO Retail CIO, EU (SSP) IBM | Think | North America CPO Procurement Leaders, EU IBM | Ai & Hardware Events | North America CDO Chief Data Officer Forum, EU IBM | Roundtables | North America CAO Chief Analytics Officer Forum, EU IBM | Cognos | North America CDO Chief Data Officer, AU CDO EMC Roundtable, AU (SSP) IBM | CIO Executive Retreats | North America CDO Chief Data Officer Forum, SG IBM | Data & Analytics Events | North America CDO Women in Tech Briefing (SSP) IBM | Financial Services Events | North America CINO Pivotal VIP Lunch, SG (SSP) IBM | CEO's Office Events | North America CDO Veritas VIP Breakfast, SG (SSP) IBM | Storage Events | North America IBM | VIP Drinks and Dinners | North America AVCJ | Private Equity & VC Summit | Globally ClickZ | Globally Case Studies Online → Energy / O & G | Globally Data Centers/ IoT events | Globally https://www.digeniusmarketing.com/case-studies BPO | Shared Services | Globally 5 5
CLIENT TESTIMONIALS ABOUT OUR WORK AMAZON | HOD NEW BUSINESS | CLAIRE MILLIGAN "...Digenius Marketing managed to understand the business ecosystem we work in and successfully delivered attendees that were aligned with our demand generation programs. A number of attendees successfully converted into sales...we will definitely be working with them again!“ GPJ | HEAD OF CLIENT SERVICES | JOEL HARRIS “…innovative and determined to build relationships that add commercial value to product, project and company with a rare abil ity to think outside the square and build/roll-out marketing strategies using different channels and messaging determined by the market dynamics…launching and growing [event] r eve nues across portfolios and geographies…an asset to any business...” TREASURY SPRING (FINTECH) | HEAD OF PRODUCT | HENRY ADAMS "...Digenius Marketing are great at what they do. A lot of technical and expert knowledge. On a promise to deliver, what they actually mean, we will overdeliver! They invest a lot of time - especially in the brief stages - this investment of time secured some of our biggest partners and investors to-date. A professionally delivered project and I am happy to recommend them“ CSUITE NETWORKS (CDO / CAO / CCO) | PARTNERSHIPS DIRECTOR | MARTIN DOCHERTY "...[over the past 3 years of working together]...in all honesty, it is directed by one of the brightest minds I have ever worked with and the hardest worker...lead generation and audience acquisition work is absolutely fantastic. I would not hesitate to recommend if you're looking to bring senior executives to your event, or generate sales-ready leads for your SPEX team...they will deliver.“ IBM | HEAD OF EMERGING ROLES "...they do the best job of any vendor we have worked with at delivering the right audience“ ACCENTURE (IBM PREVIOUSLY) | SENIOR MANAGER, NORTH AMERICAN MARKETING | GEROLD FRANKE "Never have we had a partner perform to 180% of their target. Excellent job – great audience at all the events“ IBM | SENIOR CAMPAIGN MANAGER, NORTH AMERICA "Your team did a great job driving attendance. One person (out of 176 registrants) who was there was not our target audience but rest were . So great job." 6
OUR AUDIENCE ACQUISITION PROCESS STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 Briefing: Weekly SWOT within Create the Ideal Assess our current Segment the Now that we have Acquisition and organizational retention begins at Customer Profile reach internally and ICP by aligning competitive event, USPs updates of segments and target this point, as we have driven by externally, and with the environment, lists, decide the ideal developed and will and overview progress and demographics, compare that to the solution’s value - tech-stack and start to continue to develop, firmographics, social TAM to understand data collection of the our results plan out our go-to- an omnichannel influences, the ‘GAP’ we have add, industry and analysis of market campaigns customer view. Using service/ are shared in transactional data, currently. Plan opt- relevance, that align with the analytics and insights the market to app data, website in campaigns, solution you highest project team goals set for each throughout the data, intent data, refresh database, identify the segment. Channel campaign, journey investment are looking to meetings. lifestyle data, start to warm the selection, lead nurture orchestration and total values and start personality data, leads during this strategy, resource campaign promote addressable and so on, and process. Increase to align allocation and dashboards, begin the data valuable timelines can be built campaigns are market (TAM) “storyboards” to integration process connections on at this point. executed with identify content through CRM. social media. continuous emphasis strategy on optimization. 7
WHY HIRE US? SCALABLE ACCOUNTABLE EXPERIENCED CONSULTATIVE TARGET-FOCUSED ENTERPRISE EVENT 100% CUSTOMER 700+ EVENTS 1000s ATTENDEES $$$ CONVERSIONS EXPERIENCE RETENTION Grow reac ach, influ nfluence and nd de demand Digenius Marketing partners with agencies or directly with enterprises to grow brands, reach specific target profiles and influence demand. To maximise acquisition potential, we work with our clients to build social communities and dialogue around specific industry hot topics to engage targeted audiences. Using a purpose-built techstack and GDPR-compliant data management offering end-to-end acquisition marketing strategy that successfully engages your audience by: • engaging and positioning our client as thought-leader • creating the ideal customer profile, identifying needs/ objectives and aligning to content for effective storytelling • developing an omnichannel customer view with enhanced data orchestration that maximize personalization and reach • focusing efforts on personalized, account-based marketing and objective-led advertising campaigns • using multiple channels (social, digital, telephone etc) to acquire event attendees and leads through customer journey management • selecting and implementing the most effective tech-stack of marketing tools e.g. analytics, social listening, online tracking, ABM, data enrichment, etc. 8
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