Update on Economic Development Plan Implementation Report to - - PowerPoint PPT Presentation

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Update on Economic Development Plan Implementation Report to - - PowerPoint PPT Presentation

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Update on Economic Development Plan Implementation Report to Council July 8, 2019 History Early 2016 District establishes a direct municipal role in local economic development New staff position created 2016 - 2018 In-depth

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Update on Economic Development Plan Implementation

Report to Council

July 8, 2019

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History

Early 2016 ─ District establishes a direct municipal role in local economic development ─ New staff position created 2016 - 2018 ─ In-depth research on local economic issues ─ Examination of economic opportunities for West Vancouver ─ Preparation of Economic Development Plan ─ Stakeholder presentations and community engagement (OCP review) Early 2018 ─ Plan presented to Council Ongoing ─ Plan implementation

Update on Economic Development Plan Implementation

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Municipal Economic Development

  • Implementation:
  • One dedicated staff position reporting to CAO
  • Project support from staff in other Divisions
  • No operational budget other than salary
  • Key implementation actions have been supported

through one-time funding initiatives

Update on Economic Development Plan Implementation

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Council’s Vision

“Our goal is to make West Vancouver a complete community; and one that is livable, vibrant and inclusive.” “To accomplish this, we need to attract and inspire a full spectrum of people to live, play and work here. A vibrant economy, diverse housing choices, and exciting amenities consistent with the Official Community Plan are also part of Council’s vision.”

Update on Economic Development Plan Implementation

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Goals & Objectives for Local Economy

Strategic Goal

  • Create vital and vibrant commercial centres

Key Objectives

  • Develop Local Area Plans for Horseshoe Bay and the

Ambleside Town Centre;

  • Implement the Economic Development Plan; and
  • Work in collaboration with the local business community
  • n priorities such as parking, wayfinding, place-making,

and improving the overall business mix.

Update on Economic Development Plan Implementation

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Economic Development Plan

  • A. Vision, Leadership, and

Partnerships

  • B. Visitor Strategy
  • C. Commercial Areas

Strategy

  • D. Emerging Opportunities

Strategy

Update on Economic Development Plan Implementation

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SLIDE 7

Economic Development Plan

  • A. Vision, Leadership, and

Partnerships

  • B. Visitor Strategy

Update on Economic Development Plan Implementation

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Regional Tourism Development

Recommendations B-1 and B-3

  • Sea-to Sky Priorities (March 2019)
  • Sustainable Tourism Council
  • Corridor wide welcome, safety

and visitor education program

  • Tourism Acceleration Fund
  • Corridor wide research and data

gathering to develop baselines; identify goals and prioritize

  • pportunities to improve
  • Metro Vancouver (in process)

Update on Economic Development Plan Implementation

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SLIDE 9
  • A community tourism brand supports our

local tourism sector, and leverages investments by our partner DMOs

  • This Plan will…
  • Define our target visitor market(s)
  • Identify authentic local experiences
  • Provide a road map for launching our

destination brand and our presence in the visitor market

Destination Brand and Marketing Plan

Recommendations B-1, B-2, B-4, B-6, B-7, B-8, B-9, B-10, B-12 and B-19

Update on Economic Development Plan Implementation

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Visitor Experiences

Recommendations B-2, B-3, B-4, B-17, B-18, B-19 and B-20

  • What does West Vancouver have to offer?
  • Opportunities for visitor

immersion in the arts, nature,

  • utdoor recreation, community

celebrations, and Indigenous culture

  • Authentic experiences for

visitor immersion in local culture

  • Visitor itineraries (Cap U)

(Completed Q2 2019)

Update on Economic Development Plan Implementation

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Community Wayfinding

Recommendation B-11

  • How to navigate West Vancouver?
  • Community Wayfinding Plan (2019 funding)
  • Comprehensive approach for integrated gateway signage,

highway information, location of attractions and businesses, and public amenities, and navigating the community

Update on Economic Development Plan Implementation

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Visitor Accommodations

Recommendations B-13 and B-15

Historic Precedents

Update on Economic Development Plan Implementation

New Hotel Prototypes

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Boutique Hotel – Feasibility

Recommendation B-13

  • OCP Policy
  • Incentivize hotel development in

Ambleside Town Centre

  • Analysis
  • Study to examine feasibility of hotel

development in Ambleside (completion Q3 2019)

  • Would inform required land use and

development incentives, and other pre-conditions for realizing visitor accommodations in the Town Centre

Update on Economic Development Plan Implementation

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Short-Term Vacation Rentals

Recommendation B-15

At Present

  • Minimum rental term of 30 days
  • Spot rezoning required for shorter

term rentals

  • No legal vacation rentals at present

Staples House (1967) Boyd House (1954)

Proposed

  • Use Community Heritage Register to

establish eligibility

  • ± 100 additions to Register (Q3 2019)
  • Rezoning of subject properties to

permit vacation rentals

Update on Economic Development Plan Implementation

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Economic Development Plan

  • A. Vision, Leadership, and

Partnerships

  • B. Visitor Strategy
  • C. Commercial Areas

Strategy

  • D. Emerging Opportunities

Strategy

Update on Economic Development Plan Implementation

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Office Space

  • Feasibility Study
  • In conjunction with Boutique Hotel study, looking at potential

for office development in Ambleside Town Centre

  • Would include both traditional office and ‘co-working’ models

such as WeWork and Hive

Update on Economic Development Plan Implementation

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Ambleside Town Centre

Recommendation C-3

  • Business Recruitment
  • Determine an optimal retail mix to

support a vibrant Town Centre; and to capitalize on public amenities, festivals, and destination branding

  • Identify the challenges to achieving

this potential; develop strategies to enable successful business recruitment

Update on Economic Development Plan Implementation

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Ambleside Town Centre

Recommendation C-3

  • Discussion Paper
  • A common understanding of the

Town Centre’s history, current issues and opportunities, and possible futures…

  • Provides valuable background for

upcoming planning initiatives and associated community engagement.

Update on Economic Development Plan Implementation

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Key Learnings

  • Work to date on economic research and Plan

development has resulted in:

 Greater public awareness of local economic issues and

  • pportunities

 Positioning the local economy as one of five key themes of the new OCP  The development of myriad working partnerships  Advancement of key initiatives

Update on Economic Development Plan Implementation

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Recommendations

  • Moving forward…

 Better integration of economic objectives with other District functions and services  Formal partnerships with external agencies for better alignment

  • f mutual objectives, optimizing resources, and facilitating
  • pportunities

 Resourcing of municipal Economic Development role to support growth and diversification of the local economy  Creating a “Business Council” to champion local economic development  Regular updates to Council

Update on Economic Development Plan Implementation

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Thank You! Questions?

Update on Economic Development Plan Implementation