AlarmRecycle 2017-2021 Stewardship Plan Consultation Webinar - - PowerPoint PPT Presentation

▶
alarmrecycle
SMART_READER_LITE
LIVE PREVIEW

AlarmRecycle 2017-2021 Stewardship Plan Consultation Webinar - - PowerPoint PPT Presentation

Jun 11, 2023 127 likes •575 views

AlarmRecycle 2017-2021 Stewardship Plan Consultation Webinar November 5, 2015 10:00am PST / 1:00pm EST INTRODUCTION Gil Yaron , Director of Programs gil@productcare.org 778.331.6971 Christina Jaworski , Program Coordinator

slide-1
SLIDE 1

AlarmRecycle 2017-2021 Stewardship Plan Consultation

Webinar November 5, 2015 10:00am PST / 1:00pm EST

slide-2
SLIDE 2

INTRODUCTION

Gil Yaron, Director of Programs gil@productcare.org 778.331.6971 Christina Jaworski, Program Coordinator christina@productcare.org 778.331.6975

slide-3
SLIDE 3

PURPOSE OF CONSULTATIONS

To attain stakeholder feedback on the proposed 2017-2021 AlarmRecycle Stewardship Plan in accordance with the Ministry’s Recycling Regulation Guidelines.

slide-4
SLIDE 4

October 21, 2015 In-person consultation (CWMA Conference) November 5, 2015 Webinar consultation December 10, 2015 Deadline for written submissions

CONSULTATION TIMELINE

slide-5
SLIDE 5

CONSULTATION NOTICE

  • Posted on ReGeneration.ca and

ecofeereporting.com

  • Sent to CWMA, SABC and RCBC for

distribution

  • Distributed to all AlarmRecycle members

(producers, retailers, distributors), collection sites and Large Volume End Users

slide-6
SLIDE 6

AGENDA

  • Program Overview
  • Program Products
  • Accessibility & Collections
  • Product Management
  • Communications & Outreach
slide-7
SLIDE 7

PROGRAM OVERVIEW

slide-8
SLIDE 8
  • Obligated “producers” must operate or enroll in a Ministry-

approved stewardship plan for smoke and carbon monoxide (CO) alarms sold in BC. (BC Recycling Regulation, Schedule 3, 2.2(b))

  • BC AlarmRecycle program plan received Ministerial approval
  • n August 17, 2011.
  • Current stewardship plan (2011-2016) came into effect on

October 1, 2011.

PROGRAM OVERVIEW

slide-9
SLIDE 9

PRODUCT CARE ASSOCIATION

  • Product Care Association (PCA) operates AlarmRecycle in BC.
  • ReGeneration is the consumer-facing brand of PCA
  • PCA operates Extended Producer Responsibility (EPR)

programs on behalf of its members across Canada and the US in response to regulations.

  • Members include obligated “producers” under the BC

Recycling Regulation.

slide-10
SLIDE 10

PROGRAM FUNDING

  • AlarmRecycle is funded by Environmental Handling Fees (EHF)
  • n program products.
  • EHFs fund program operation
  • EHFs set by PCA’s board of directors, which includes industry

representatives Current EHFs (since October 1, 2011) Unit Type EHF Smoke alarms and combination smoke/CO alarms $1.20 CO alarms $0.60

slide-11
SLIDE 11

PROGRAM REVENUES

2012 2013 2014 Revenues $378,054 $500,498 $492,866 $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 Revenues ($)

slide-12
SLIDE 12

BC MARKET

  • Market primarily served by three brand-owners
  • Alarm sales have been relatively stable
  • BC Fire Code amended in 2010 requiring smoke alarms in all

dwelling units Possible moderate sales increase

  • 2010 National Building Code adopted in BC in 2013 requiring

hardwired smoke alarms with battery backup in all bedrooms and on every floor, and CO alarms outside all sleeping areas Combination smoke alarms represent fastest growing product category

slide-13
SLIDE 13

PROGRAM PRODUCTS

slide-14
SLIDE 14

PROGRAM PRODUCTS

Smoke alarms and combination smoke and CO alarms:

  • Residential-use
  • CAN/ULC-S531 standard (smoke)
  • CAN/CSA 6.19 standard (CO)
  • Detect smoke and issue a visible or audible signal
slide-15
SLIDE 15

PROGRAM PRODUCTS

Carbon monoxide only alarms:

  • Residential-use
  • CAN/CSA 6.19 standard
  • Detect dangerous levels of CO and issue visible or

audible signal

slide-16
SLIDE 16

NON-PROGRAM PRODUCTS

Products excluded from the program:

  • Units that perform only a smoke and/or CO detection

function with no signaling function

  • CAN/ULC-S529 standard
  • Typically in commercial buildings as part of an

integrated monitoring and alarm system

slide-17
SLIDE 17

ACCESSIBILITY & COLLECTIONS

slide-18
SLIDE 18

COLLECTION SYSTEM

Collection site types:

  • Recycling depots and private recycling

centres

  • Government: landfills, transfer stations,

eco-depots

  • Return-to-Retailer
  • Large Volume End Users (LVEU)
slide-19
SLIDE 19

COLLECTION SYSTEM

2011 2012 2013 2014 2015 Actual 113 140 164 177 186 Target 40 60 20 40 60 80 100 120 140 160 180 200 Collection Sites

slide-20
SLIDE 20

COLLECTION SYSTEM

slide-21
SLIDE 21

ACCESSIBILITY TARGETS

Current accessibility target:

  • 90% by the end of 2013
  • Achieved 95.8% by end of 2013

SABC accessibility standard: “Access” is defined as a 30 minute or less drive to a collection site in urban areas (urban communities with a population of 4,000 or more) and a 45 minute or less drive to a collection site in rural areas (rural communities with a population of 4,000 or more).

slide-22
SLIDE 22

TARGET SETTING ASSUMPTIONS

  • Program already has a robust collection

network, equal to or better than many

  • ther stewardship programs
  • Large volume collectors (LVEUs) are a main

contributor to alarm collections

slide-23
SLIDE 23

ACCESSIBILITY TARGETS

Proposed accessibility targets:

  • 95% by the end of 2021
  • Accessibility studies will be completed

in the first and last years of the plan

  • Program will continue to use the SABC

accessibility standard

slide-24
SLIDE 24

COLLECTION RATE

Typical Performance Indicators

  • Capture rate
  • Recovery rate

AlarmRecycle Performance Indicator:

  • Program uses total number of products

collected

  • Collection rates summarized in program

annual reports

slide-25
SLIDE 25

COLLECTION TARGETS

Current collection targets:

  • 21,326 units collected in 2012 (baseline)
  • 5% annual increase in units collected from the 2012

baseline

slide-26
SLIDE 26

HISTORICAL COLLECTIONS & TARGETS

2012 2013 2014 2015 2016 Actuals 21,326 32,459 44,253 Targets 23,100 24,255 25,468 26,741 Variance 41% 82% 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 Units Baseline

slide-27
SLIDE 27

TARGET SETTING ASSUMPTIONS

  • Average lifespan of a smoke alarm is 10 years and CO alarm

is 5-7 years

  • Housing starts expected to grow
  • Expect more LVEUs to join the program
  • Consumer awareness expected to increase with

communication and outreach efforts

slide-28
SLIDE 28

COLLECTION TARGETS

Proposed collection targets:

  • 2017-2019: Annual 5%-8% increase over 2014 baseline
  • 2020-2021: Annual 3%-5% increase over 2014 baseline
slide-29
SLIDE 29

2017 2018 2019 2020 2021 Low Target 45,581 46,908 48,236 49,563 50,891 High Target 47,793 51,333 54,874 56,201 57,529 10,000 20,000 30,000 40,000 50,000 60,000 70,000

PROPOSED COLLECTION TARGETS

2014 Baseline: 44,253 units

slide-30
SLIDE 30

PRODUCT MANAGEMENT

slide-31
SLIDE 31

PROGRAM MANAGEMENT

Program plan addresses product life cycle (upstream and downstream) Reduce and redesign:

  • Hexagonal ionization foil stamping technology reduces

waste

  • Shift from through-hole boards to surface mount

construction

  • Trend towards 3 volt alarms to reduce battery usage
  • Reduction in size of some models
slide-32
SLIDE 32

PRODUCT MANAGEMENT

Reduce & Redesign Reuse & Repair Recycle, Recover & Dispose

slide-33
SLIDE 33

PRODUCT MANAGEMENT

  • AlarmRecycle utilizes licensed recyclers
  • AlarmRecycle employs a collection and

processing tracking system

  • Information on final material use provided

in program’s annual reports

slide-34
SLIDE 34

2014 PRODUCT MANAGEMENT

Type of Alarm Sub-component Recycled Licensed Storage Facility Photoelectric (non- radioactive) Plastic 100% Metal 100% Radioactive Alarms Plastic 100% Metal 100% Radioactive Cells 100%

Reuse and repair is not considered viable for safety reasons.

slide-35
SLIDE 35

COMMUNICATIONS & EDUCATION

slide-36
SLIDE 36

COMMUNICATIONS & EDUCATION

  • Advertising (TV, Radio)
  • Direct mail initiative (branded collection boxes)
  • Yellow Pages digital advertising & search engine marketing
  • Information resources
  • Point of sale and point of return materials
  • Program website
  • Toll-free number
  • Partnerships
  • Firehalls and city departments
  • Stewardship industry groups (RCBC, SABC)
  • Community events
  • Social media
slide-37
SLIDE 37

COMMUNICATIONS & EDUCATION

Additional Initiatives in 2017-2021

  • More Partnerships
  • Schools districts, principals and regional

superintendents

  • BC Home Owners Association
  • Condo Owners Association
  • Augmenting existing outreach initiatives

(e.g., advertising in trade publications)

slide-38
SLIDE 38

INFORMATION RESOURCES

slide-39
SLIDE 39

CONSUMER AWARNESS TARGETS

Current consumer awareness targets and results:

  • 2012: 25%
  • 2014: 35%
  • 2016: 45%

2015 consumer awareness survey found 49% of British Columbians were aware of a program to recycle smoke and CO alarms exceeding target.

slide-40
SLIDE 40

TARGET SETTING ASSUMPTIONS

  • Long life-span of program products
  • 10 years for smoke alarms
  • 5-7 years for CO alarms
  • Low priority for consumers
  • Regeneration brand providing lift
  • Coordinated suite of branded marketing

assets as of 2015

slide-41
SLIDE 41

CONSUMER AWARNESS TARGETS

Proposed consumer awareness targets:

  • 4% increase above 2015 levels by 2021

(53%).

  • Conduct consumer awareness surveys in

2017 and 2021

slide-42
SLIDE 42

YOUR INPUT & QUESTIONS

Deadline for written comments: December 10, 2015.

Copy of the draft program plan is available at ReGeneration.ca, under “News” Direct written comments to Christina Jaworski, AlarmRecycle Program Coordinator at christina@productcare.org

slide-43
SLIDE 43

Thank you!

Gil Yaron, Director of Programs gil@productcare.org 778.331.6971 Christina Jaworski, Program Coordinator christina@productcare.org 778.331.6975