Alan Bradley in Russia AST 2013: DISTRIBUTION MAP Mos oscow: 38% - - PowerPoint PPT Presentation

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alan bradley in russia ast 2013 distribution map
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Alan Bradley in Russia AST 2013: DISTRIBUTION MAP Mos oscow: 38% - - PowerPoint PPT Presentation

Nov 19, 2022 357 likes •441 views

Alan Bradley in Russia AST 2013: DISTRIBUTION MAP Mos oscow: 38% 38% Sai aint-Petersburg: 8% 8% Rus ussian reg egions: 44 44% CIS CIS coun countries (Be (Belarus, Ukr Ukraine, Ka Kazakhstan): 10% 10% AST 2013: DISTRIBUTION

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Alan Bradley in Russia

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AST 2013: DISTRIBUTION MAP

Mos

  • scow: 38%

38% Sai aint-Petersburg: 8% 8% Rus ussian reg egions: 44 44% CIS CIS coun countries (Be (Belarus, Ukr Ukraine, Ka Kazakhstan): 10% 10%

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AST 2013: DISTRIBUTION CHANNELS

Boo Book cha chains an and d cen central boo book sh shops Int Internet sel sellers Non-specialized ret etail an and d su supermarkets

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Brief information

Flavia de Luce series in Russia:

  • 5 bestsellers published in Russia
  • Special edition: two books in one
  • 95 thousand copies sold since 2010
  • 1. The Sweetness at the Bottom of the Pie
  • 2. The Weed That Strings the Hangman’s Bag
  • 3. A Red Herring Without Mustard
  • 4. I Am Half Sick of Shadows
  • 5. Speaking From Among the Bones
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New book release The Dead In Their Vaulted Arches

May-June, 2014

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Internet-PR:

May: New landing. Flavia in Russia:

  • Internet fan-site
  • Internet bookshop

March/Aprill

Competition in Social networks: «Best Russian translation of the new book title» First prize:

  • name of the author among

translators of «The Dead In Their Vaulted Arches»

  • All books of Flavia series
  • Greeting card with the

autograph of Alan Bradley.

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Backlist promotion:

May: Reissue Flavia de Luce series in new design:

  • Same girl figures
  • New colors of book covers
  • Minimalistic design
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Communication platform Advertisement Trade- marketing Internet PR

Marketing-mix for 2014

1. Adv pages in teenage magazines 2. Adv banners in the internet magazines 1. Special project with the biggest internet seller Ozon.ru :

  • presale,
  • advertising banners

2. Social media campaign (SMM marketing) 3.

  • Adv. Campaign
  • n the websites
  • f Russian

booksellers labirint.ru, read.ru 1. Project reviews 2. Interview with the author 1. Project presentation to AST trading partners 2. Priority placement in book stores 3. Banners in book- shops windows 4. POSM for bookstores: posters, shelftalkers, wobblers