AGM Tinakilly Country House June 27th, 2017 WICKLOW TOURISM - - PowerPoint PPT Presentation

AGM

Tinakilly Country House June 27th, 2017

WICKLOW TOURISM

AGENDA

• Networking
• Apologies
• Minutes
• Matters Arising
• Chairman's Address: Pat Mellon
• Guest Speakers: Noelle Daly & Stephen Cluskey

Mobility Mojo

• Financial Report
• Appointment of Auditor
• Manager's Report: Fred Verdier
• Election of Directors
• AOB

WICKLOW TOURISM

NETWORKING

NETWORKING

• ACCOMMODATION

Hotel - Caravan/Camping/Hostel - B&B/Specialist - Self Catering

• ATTRACTIONS / EVENTS
• ACTIVITIES

Golf - Outdoors

• FOOD & DRINKS
• TRANSPORTS, TOURS & SERVICES

WICKLOW TOURISM

Pat Mellon

Chairman

Wicklow County Tourism

WICKLOW TOURISM

Guest Speakers:

Noelle Daly & Stephen Cluskey

Mobility Mojo

WICKLOW TOURISM

Financial Statement

Appointment

• f Auditor

WICKLOW TOURISM

WICKLOW TOURISM

Manager’s Report Fred Verdier

NEW MEMBERSHIP

WEBSITE: visitwicklow.ie

Popularity:

• 2016:

■ 440.000 sessions (up 27% from 2015) ■ 2.7 Million pageviews

• 2017 expectations:

■ Sessions currently 25% from 2016 ■ 60% of traffic on mobile device

New Web Version:

• Currently upgrading website
• Fix bugs
• Upgrade to latest web technology
• Increase web security
• Enhanced online directories capacity
• Focus on stories and news (blog)

WEBSITE: visitwicklow.ie

2017 Audience

UK WORLD IRELAND

SOCIAL MEDIA

Facebook: 14,600 likes (+27%) Facebook Video Views: 304,000 since Jan 2017 Twitter: 1,746 followers (+50%) Youtube: 258,113 views (+16%) Instagram: 438 followers (+500%)

ACCOUNTS:

• Facebook: wicklow.tourism
• Instagram: visitwicklow
• Twitter: @visitwicklow

“CONSTANTLY LOOKING FOR NEW MATERIAL!”

SOCIAL MEDIA: Tuesdays Videos

Live at 4:30pm every Tuesdays

SOCIAL MEDIA: Membership Benefits

EZINES - NEWSLETTERS

• 8,358 emails in database (+67%)
• Includes Irish & International Tour Operators
• Newsletter in March, May, July, September, November
• Open rate average: 35%
• Focus on upcoming events
• Platinum Members feature
• Competition (March competition up to 2000 entries)

March Newsletter

PROMOTE: PRINT MATERIAL

Distribution:

• Extensive throughout the County
• Dublin Tourism Business Association
• Dublin Tourist Offices
• Local Events
• Tradeshows and Fairs
• Ireland & Abroad

2017 Maps: 80,000 copies

Wicklow Gardens Season flier 20,000 copies

FAIRS, SHOWS & EVENTS

• Holiday World Show Dublin
• Networking Evening
• Meitheal

2016 PR CAMPAIGN

#WakeUpInWicklow

• Campaign running from July to December 2016
• Dedicated PR Agency to push and promote
• Extensive exposure on Local & National Press
• Two weeklong competition on TV3
• Extensive use and reach on social media
• Widely embraced and used by Wicklow business, residents and users.

2017 PR

• #MyWicklow
• Wicklow Gardens Season
• Mobility Mojo

ANCIENT EAST

THEMES

• Geology Wicklow
• Ancient / Pre-Historic Wicklow
• Early Christians
• The Vikings
• The Normans
• Rebellions
• Big Houses & Gardens
• Industrialisation
• Family History
• Literature & Arts
• People of Wicklow
• Town & Villages

Initial focus on structuring and developing the stories

MOBILITY MOJO

• Wicklow to take the lead in accessibility

in Ireland

• Tremendous business opportunity
• Extensive PR to be gained

REGISTER YOUR BUSINESS! mobilitymojo.com

FITZWILLIAM PAPERS

UPDATES:

• Records from 1840 to 1880 have been prioritised as

they cover the Famine period and assisted emigration to Canada (Newfoundland, Quebec and Toronto)

• Doctoral researcher is digitizing the material They are

linking with the Trinity College IT dept Undergraduate programme

• Prototype website will be available by this autumn.

WICKLOW WAY PROJECT

Wicklow Way E-book & Research Projects

Project 1: Ebook

• Define public and private transport options at various points (including ‘escape’ points) along the

Wicklow Way.

• Define mobile phone coverage along the route – for the purpose of making emergency calls (This

will not include mobile data coverage.)

• Define WiFi points along the route – whether free, free with coffee or paid.
• Define accommodation, eateries & shops along the route.
• Include details and descriptions on points of historical interest bearing in mind the themes of

Ireland’s Ancient East.

• Include details and descriptions on flora and fauna of the route in general terms.
• Include details and descriptions on points of geological interest along the route.
• Supply of 4-5 photographic images per section of route.
• Correlate, design & produce Google Books ready formatted pages for the entire Wicklow Way.
• Widen the listings and include facilities further than just along the Wicklow Way

Project 2: Research and improvement

• Suggestions on signage and other needs to improve user experience.
• Research options and opportunities to extend the Wicklow Way from Marlay Park, into Dublin City

Centre

• Research options to link the Wicklow Way with other long international walking routes (Camino,

Snowdonia, etc.)

• Research options to enhance the Wicklow Way baggage handling (with drop off options in Dublin /

Marlay Park)

WALKING APP

Project in partnership with County Wicklow Partnership, Wicklow Uplands Council, Wicklow Sports Partnership, Wicklow County Council

App to include:

• Offer a listing of the various marked trails and walks around Wicklow.
• Users to choose walk according to current location, distance, terrain, time,

etc.

• All walks will have basic information (distance, climb, difficulty, location)

and link to local services (website)

• After choosing the walk, user gets direction to the walk
• User can ‘Do the Walk’ when map opens with walk marked and marker on

user’s current location

• App to include emergency

THANK YOU

ELECTION OF DIRECTORS

WICKLOW TOURISM

ELECTION OF DIRECTORS

• West Wicklow - Current: Tim Kyne (RESIGNING)
• Caravan & Camping / Hostels - Current: Neasa Clissman (Hidden Valley)
• B&B - Current: Sean Byrne (Lough Dan House)
• Self Catering - Current: Margaret Stephens (Ashford Self Catering)
• Attractions & Events - Current: Geoff Kane (RESIGNING)
• Transport & Tours - Current: Eugene Finnegan(Finnegan Bus)
• Activities & Outdoors - Current:

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Martyna O’Toole (Special Ops)

○

Jane Kennedy (Brennanstown Riding School)

• Golf - Current: Michael Byrne (RESIGNING)

WICKLOW TOURISM

THANK YOU