AGM Tinakilly Country House June 27th, 2017
WICKLOW TOURISM AGENDA • Networking • Apologies • Minutes • Matters Arising • Chairman's Address: Pat Mellon • Guest Speakers: Noelle Daly & Stephen Cluskey Mobility Mojo • Financial Report • Appointment of Auditor • Manager's Report: Fred Verdier • Election of Directors • AOB
WICKLOW TOURISM NETWORKING
NETWORKING ● ACCOMMODATION Hotel - Caravan/Camping/Hostel - B&B/Specialist - Self Catering ● ATTRACTIONS / EVENTS ● ACTIVITIES Golf - Outdoors ● FOOD & DRINKS ● TRANSPORTS, TOURS & SERVICES
WICKLOW TOURISM Pat Mellon Chairman Wicklow County Tourism
WICKLOW TOURISM Guest Speakers: Noelle Daly & Stephen Cluskey Mobility Mojo
WICKLOW TOURISM Financial Statement
WICKLOW TOURISM Appointment of Auditor
WICKLOW TOURISM Manager’s Report Fred Verdier
NEW MEMBERSHIP
WEBSITE: visitwicklow.ie Popularity: • 2016: ■ 440.000 sessions (up 27% from 2015) ■ 2.7 Million pageviews • 2017 expectations: ■ Sessions currently 25% from 2016 ■ 60% of traffic on mobile device New Web Version: ● Currently upgrading website ● Fix bugs ● Upgrade to latest web technology ● Increase web security ● Enhanced online directories capacity ● Focus on stories and news (blog)
WEBSITE: visitwicklow.ie 2017 Audience UK WORLD IRELAND
SOCIAL MEDIA Facebook: 14,600 likes (+27%) Facebook Video Views: 304,000 since Jan 2017 Twitter: 1,746 followers (+50%) Youtube: 258,113 views (+16%) Instagram: 438 followers (+500%) ACCOUNTS: ● Facebook: wicklow.tourism ● Instagram: visitwicklow ● Twitter: @visitwicklow “CONSTANTLY LOOKING FOR NEW MATERIAL!”
SOCIAL MEDIA: Tuesdays Videos Live at 4:30pm every Tuesdays
SOCIAL MEDIA: Membership Benefits
EZINES - NEWSLETTERS March Newsletter ● 8,358 emails in database (+67%) ● Includes Irish & International Tour Operators ● Newsletter in March, May, July, September, November ● Open rate average: 35% ● Focus on upcoming events ● Platinum Members feature ● Competition (March competition up to 2000 entries)
PROMOTE: PRINT MATERIAL 2017 Maps: 80,000 copies Distribution: • Extensive throughout the County • Dublin Tourism Business Association Wicklow Gardens • Dublin Tourist Offices Season flier • Local Events 20,000 copies • Tradeshows and Fairs • Ireland & Abroad
FAIRS, SHOWS & EVENTS ● Holiday World Show Dublin ● Networking Evening ● Meitheal
2016 PR CAMPAIGN #WakeUpInWicklow ● Campaign running from July to December 2016 ● Dedicated PR Agency to push and promote ● Extensive exposure on Local & National Press ● Two weeklong competition on TV3 ● Extensive use and reach on social media ● Widely embraced and used by Wicklow business, residents and users.
2017 PR ● #MyWicklow ● Wicklow Gardens Season ● Mobility Mojo
ANCIENT EAST THEMES ● Geology Wicklow Initial focus on ● Ancient / Pre-Historic Wicklow structuring and ● Early Christians developing the ● The Vikings ● The Normans stories ● Rebellions ● Big Houses & Gardens ● Industrialisation ● Family History ● Literature & Arts ● People of Wicklow ● Town & Villages
MOBILITY MOJO ● Wicklow to take the lead in accessibility in Ireland ● Tremendous business opportunity ● Extensive PR to be gained REGISTER YOUR BUSINESS! mobilitymojo.com
FITZWILLIAM PAPERS UPDATES: ● Records from 1840 to 1880 have been prioritised as they cover the Famine period and assisted emigration to Canada (Newfoundland, Quebec and Toronto) ● Doctoral researcher is digitizing the material They are linking with the Trinity College IT dept Undergraduate programme ● Prototype website will be available by this autumn.
WICKLOW WAY PROJECT Wicklow Way E-book & Research Projects Project 1: Ebook ● Define public and private transport options at various points (including ‘escape’ points) along the Wicklow Way. ● Define mobile phone coverage along the route – for the purpose of making emergency calls (This will not include mobile data coverage.) ● Define WiFi points along the route – whether free, free with coffee or paid. ● Define accommodation, eateries & shops along the route. ● Include details and descriptions on points of historical interest bearing in mind the themes of Ireland’s Ancient East. ● Include details and descriptions on flora and fauna of the route in general terms. ● Include details and descriptions on points of geological interest along the route. ● Supply of 4-5 photographic images per section of route. ● Correlate, design & produce Google Books ready formatted pages for the entire Wicklow Way. ● Widen the listings and include facilities further than just along the Wicklow Way Project 2: Research and improvement ● Suggestions on signage and other needs to improve user experience. ● Research options and opportunities to extend the Wicklow Way from Marlay Park, into Dublin City Centre ● Research options to link the Wicklow Way with other long international walking routes (Camino, Snowdonia, etc.) ● Research options to enhance the Wicklow Way baggage handling (with drop off options in Dublin / Marlay Park)
WALKING APP Project in partnership with County Wicklow Partnership, Wicklow Uplands Council, Wicklow Sports Partnership, Wicklow County Council App to include: ● Offer a listing of the various marked trails and walks around Wicklow. ● Users to choose walk according to current location, distance, terrain, time, etc. ● All walks will have basic information (distance, climb, difficulty, location) and link to local services (website) ● After choosing the walk, user gets direction to the walk ● User can ‘Do the Walk’ when map opens with walk marked and marker on user’s current location ● App to include emergency
THANK YOU
ELECTION OF DIRECTORS
WICKLOW TOURISM ELECTION OF DIRECTORS • West Wicklow - Current: Tim Kyne ( RESIGNING ) • Caravan & Camping / Hostels - Current: Neasa Clissman (Hidden Valley) • B&B - Current: Sean Byrne (Lough Dan House) • Self Catering - Current: Margaret Stephens (Ashford Self Catering) • Attractions & Events - Current: Geoff Kane ( RESIGNING ) • Transport & Tours - Current: Eugene Finnegan(Finnegan Bus) • Activities & Outdoors - Current: ○ Martyna O’Toole (Special Ops) ○ Jane Kennedy (Brennanstown Riding School) • Golf - Current: Michael Byrne ( RESIGNING )
WICKLOW TOURISM THANK YOU
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