agenda? Lessons from the UK Transport of Tomorrow Symposium, - PowerPoint PPT Presentation

Who takes the lead in the MaaS agenda? Lessons from the UK Transport of Tomorrow Symposium, Melbourne, 26 - 27 March 2019 Presented by John D Nelson, Chair in Public Transport Institute of Transport and Logistics Studies (ITLS) The University of Sydney Business School j.nelson@sydney.edu.au . The University of Sydney Page 1

About ITLS sydney.edu.au/business/itls – Established 1991 – Australian Key Centre in Transport Management – Global partners: ITS (Monash), ITLS (Africa) – “Where government and industry look first for expert advice on transport and logistics” The University of Sydney Page 2

Overview  Context  Brief update on UK experience • MaaS Scotland – country-wide approach • NaviGoGo • Rural MaaS: Cairngorms Connected • Whim – West Midlands  Other related research • Travel Spirit • MaaS London  Where are we now? • UK Parliament’s Transport Select Committee enquiry (Dec 18)  Conclusions 3

Recap: The key drivers of MaaS • Technology • Ready availability of digital solutions • Access to open data • Delivery of interoperable payment systems • Regulatory reform • Scalability – one of the critical challenges Source: Source: https://www.bartlett.ucl.ac.uk/energy/news/co mpletion-of-the-fs-maas-project

Stakeholders in the MaaS ecosystem (based on TSC, 2016) • The Customer: Consumes the MaaS offer from the MaaS Provider. • The MaaS Provider : Designs and offers the MaaS value proposition to satisfy customer demand. • The Data Provider : Acts as a data broker to service the data and information sharing requirements of the Transport Operators and MaaS Provider. • The Transport Operator : Provides the transport assets and services including public and private transport, highway capacity, urban-realm assets such as car parking, electric vehicle charging points, and digital assets such as ITS infrastructure. • NB Each of these roles need to be defined and allocated… To which we should add: • The Champion …. • Government, local authority, private sector, transport operator… https://ts.catapult.org.uk/wp-content/uploads/2016/07/Mobility-as-a-Service_Exploring- the-Opportunity-for-MaaS-in-the-UK-Web.pdf

MaaS Scotland • Established in March 2017 to be a formal network for the MaaS eco-system, facilitating initiatives that will deliver the benefits of this transformational opportunity to Scotland. • Scotland is home to some 240 companies, public agencies, funders and universities all with the capability to contribute to the MaaS value chain. • MaaS Scotland supports the growth of a strong cluster of companies who can supply products and services along the MaaS value chain in partnership with the public sector. • 72 members @ March 2019 • Hailed as the blueprint for similar clusters around the world. • https://maas-scotland.com/ @MaaSScotland 6

MaaS Scotland – White Paper (Feb 18) Transport Minister announced formation of an Intelligent Mobility Working Group (July 2018). MaaS Investment Fund Announced Oct 2018 Consultations – March 2019 Programme launch – tba 8 potential projects identified 7

Critical factors affecting the delivery of MaaS • MaaS Scotland (2018) identify five critical factors affecting the delivery of MaaS: • interoperability between ecosystems; • digital connectivity; • data and API sharing; • regulation and legislation; and • skills needs and opportunities. • To which we should add: • A sufficient availability of transport services for consumers to choose from 8

NaviGoGo https://navigogo.co.uk/ • Innovate UK funded project • NaviGoGo is Scotland’s first MaaS web application; co-designed by young people, for young people. • 6-month Beta trial with 100 young people in Dundee and North East Fife (October 2017 - March 2018). • Key features: • A personalised journey planner with fare calculator responsive to a user’s profile and entitlements (trains, taxis, buses and shared bikes) • A journey payment platform • A taxi splitter tool for calculating the cost of a taxi journey with friends • A ‘Discover a Destination’ database containing local transport information • Incentive points for positive/sustainable choices through Young Scot rewards 9

NaviGoGo https://navigogo.co.uk/ • During the 6-month trial: • 2000+ journeys planned • 480+ journeys booked and paid for – 38% travelled on bus after finding out price • £3500+ NaviGoGo spend • Needs a scalable business case… and further investment 10

Rural MaaS Current pain Employment points - seasonal Current ‘Fuel infrastructure Poverty’ Cairngorms Connected 11

Rural MaaS – Cairngorms Connected • Local initiative devised by local partners (Highland Council and HITRANS) who have secured funding – ERDF matched by Highland Council and HITRANS - to support the implementation of MaaS solutions in the Inverness City Region. • Phase 1 of the Project – Cairngorms Connected – will include: • Review and assessment of the following: • Data, payment/ticketing, existing services and systems • Engagement with Public Transport operators • Within Inverness / Between Inverness and CNP / Within CNP • A new Real-Time Passenger Information and Data Management System that will: • Act as a single point of access for smart/mobile ticketing and journey planning • Include multiple modes and have the capacity to communicate information regarding disruption to services • Provide foundation for reliable, up-to-date service information which will support a future MaaS system • Co-operation with EC INCLUSION project to introduce e-bike sharing scheme 12

Rural MaaS – ETP studentship • This project is examining the requirements for delivering MaaS as part of a low carbon transport strategy in a rural setting. • The objectives may be summarised as: 1) to establish the user requirements for rural MaaS, in the context of a suitable case study to be identified jointly with industry partner HITRANS; 2) to explore the potential for MaaS to address existing mobility gaps; 3) to work with relevant stakeholder groups (including transport providers and authorities) to identify a variety of MaaS use cases for both passenger and freight; 4) to evaluate the potential use of existing software platforms (such as the Highland Council’s VISUM model) in a rural shared mobility context to evaluate Rural MaaS scenarios; 5) to develop and evaluate, via simulation, likely emissions reduction under a variety of MaaS scenarios (including EV uptake); and 6) to explore the business case for “Rural MaaS ”. 13

https://www.google.co.uk/search?q=mobility+as+a+service+i Whim App (West Midlands - trial)  Developed by MaaS Global  Launched April 2018 mage&tbm=isch&tbs=rimg  Transport modes, tickets, bookings and travel plans in one easy-to-use app. http://whimapp.com/uk/  Includes Gett taxis, National Express buses and Midland Metro trams, [city bikes (nextbike)] and rental cars (Enterprise).  Pay one trip at a time (Pay as you go) or choose a monthly package [(Whim Everyday / Whim Unlimited)].  Evaluation to be completed by Transport Systems Catapult (TSC).  Initial uptake disappointing: “Rethink” of 14 the product announced – Jan 2019.

Whim App - West Midlands  Currently only offering the Pay as You Go plan https://www.google.com.au/search?biw=1920&bih=963&tbm=isch&sa=1&ei=vE5EW4XEMseg- Qaj2qOQDA&q=whim+app+west+midlands&oq=whim+app+west+midlands&gs_l=img.3..0i24k1.522438.525188.0.527204.14.2.0.12.12.0.200.391.0j1j1.2.0....0...1c.1.64.img ..0.14.843...0i30k1.0.klUKo8MXDsA#imgrc=LD2kkK7zbptJxM:  Bus only plan (Whim Everyday Bus) – under development http://whimapp.com/uk/ 15

Travel Spirit https://travelspirit.foundation/ • The TravelSpirit Foundation was established in Manchester, UK, in 2016 to provide an open framework to ensure that new integrated mobility services are universally accessible. • Annual survey of MaaS (2018): • 85% are optimistic about MaaS (of which 31% are transport professionals, but only 4% are PT operators). 16

MaaS in London  MaaS-London platform proposed as part of DfT-funded 2015 https://www.bartlett.ucl.ac.uk/energy/news/completion-of-the- feasibility study by UCL Energy Institute  Various projects associated with the MaaS Lab @ UCL  London datastore  https://data.london.gov.uk/ fs-maas-project Source: BOB and BETH video: MaaS London https://www.youtube.com/watch?v=HIICvra IqxI 17

UK Parliament’s Transport Select Committee enquiry (published 19.12.18) • The Report is intended to: • increase public awareness of what MaaS is; • show policy makers why it could be important and is worth investing time and effort to understand; and • clarify the Department for Transport’s ( DfT) role in shaping its development in the UK. • Tasks identified for the Department for Transport: • To provide leadership; • To provide practical support for the development of MaaS in the UK; and • To review and update existing guidance and legislation and bring forward new legislative proposals where necessary to provide a suitable regulatory framework for MaaS. • Potential problems of MaaS identified: • Increasing use of taxis and PHVs, and worsening traffic congestion • Worsening digital and social exclusion • MaaS solutions being available in some places and not others • Govt should fund a pilot programme of MaaS applications across the country 18