Ag Ex Forum Brand awareness & Sponsorship 31st March 2015 Who - PowerPoint PPT Presentation

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Ag Ex Forum Brand awareness & Sponsorship 31st March 2015 Who we are? 2014 AGM; a new name SPAA (the) Society of Precision Agriculture Australia Inc. Why? The motion was moved to include addition of the word Society to avoid the

Ag Ex Forum Brand awareness & Sponsorship 31st March 2015
Who we are?  2014 AGM; a new name SPAA (the) Society of Precision Agriculture Australia Inc.  Why?  The motion was moved to include addition of the word Society to avoid the current confusion regarding the acronym SPAA inferring the S represents Southern.  SPAA brand is strong in the Southern grains region, our new name reflects national reach
Brand awareness  A recognizable logo  Referring to ourselves  Quality products (events and publications)  Social media #hashtags #SPAA and #PA  Develop relationships with media  Develop relationships with stakeholders
Our sponsors
Many or few?  Due to small staffing resources, SPAA has opted to FEW sponsors with meaningful relationships  Be realistic with what kind of relationship you can manage  Set financial targets TOP SPAA TIPS  How are you unique?  What inclusions do you offer?  Do any farmers profiled advocate your sponsor brand?
What we offer!  Value for money  Presentations  Live demonstrations  Trade exhibits  Advertising  Direct website links  Social media following  Promotion through  newsletters
Points to consider  Promotions  Logos of your sponsors at events eg. Rotating PPT during breaks  Key positions in proceedings and publications  On invitations THEY NEED TO SEE THEIR BRAND  Timely notice for event participation and advertising  Check the availability of your sponsors, they exhibit at lots of places, your event has to suit their timetable too, not just the audience
Nurture your supporters  Engagement / On-going updates  Emails Phone calls  Minimum fortnightly timeframes for material  Website alerts eg. Promote their media news  Six monthly reports  Includes stats on outputs eg attendance, website / subscribers/ members
www.spaa.com.au

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