MALLS BOI LABS BOI Research Services BRAND AWARENESS JABODETABEK - - PowerPoint PPT Presentation

▶

Nov 20, 2022 213 likes •306 views

MALLS BOI LABS BOI Research Services BRAND AWARENESS JABODETABEK Brand awareness - Jabodetabek n=150, base = customers in Jabodetabek area 80% 73% 62% 55% 60% 50% 50% 48% 48% 46% 46% 35% 40% 29% Aided 24% 23% 20% 20%

SLIDE 1

MALLS

BOI – Research Services

BOI LABS

SLIDE 2

2 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 2 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

BRAND AWARENESS JABODETABEK

73% 62% 55% 50% 50% 48% 46% 46% 48% 29% 20% 35% 23% 24% 20% 16% 4% 2% 8% 3% 4% 0% 20% 40% 60% 80%

Brand awareness - Jabodetabek

n=150, base = customers in Jabodetabek area

Aided Unaided TOM

No malls scores above 80% aided awareness most likely due to the large number of malls in Jabodetabek area. Overall, Mall Kelapa Gading is the most well-known mall in Jabodetabek with 73% aided awareness. In addition it also leads in top of mind (20%) followed closely by Plaza Senayan (16%).

SLIDE 3

3 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 3 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

BRAND AWARENESS SURABAYA

100% 100% 100% 100% 92% 92% 88% 8% 4% 0% 20% 40% 60% 80% 100% Tunjungan Plaza Galaxy Mall Grand City

Brand awareness - Surabaya

n=25, base = customers in Surabaya

Aided Unaided TOM

Everybody in Surabaya knows all the big malls. Although Tunjungan Plaza, one of the most iconic malls in Surabaya is far ahead in top of mind (88%).

SLIDE 4

4 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 4 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

BRAND AWARENESS DENPASAR

98% 96% 98% 87% 85% 67% 40% 33% 17% 0% 20% 40% 60% 80% 100% Beachwalk Discovery Shopping Mall Mal Bali Galeria

Brand awareness - Denpasar

n=50, base = customers in Denpasar

Aided Unaided TOM

Beachwalk and Discovery Shopping Mall are the most popular malls in Denpasar. The 2 malls are toe-to-toe in termas of awareness, with Beachwalk scoring slightly higher in aided, unaided and top of mind.

SLIDE 5

5 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 5 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

MOST VISITED MALSS JABODETABEK

1.1 1.6 2.0 1.4 1.4 2.1 1.6 1.6 1.8 1.9 0.0 1.0 2.0 3.0 Galaxy Mall Grand City Tunjungan Plaza Beach walk Mal Bali Galeria Discovey Shopping Mall Summarecon Mall Bekasi Pondok Indah Mall Gandaria City Mall Kelapa Gading

Malls most often visited - Jabodetabek

✓ Not only leading in terms of awareness, Mall Kelapa Gading is also the most frequently visited. ✓ While Gandaria City, although less well known, seems to have its own loyal following with visitors going to the mall 1.8 times/month. ✓ In Denpasar, the Discovery Shopping mall, despite being slightly less known than Beachwalk, is actually the most frequently visited (2.1). ✓ In Surabaya, true to its reputation as Surabaya’s main mall, Tunjungan Plaza is the most popular mall to go to.

SLIDE 6

6 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 6 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

AVERAGE VISITS TO MALLS

2.7 3.1 3.0 2.0 3.0 4.0 Jabodetabek Surabaya Denpasar

Average mall visits/month Base = all

✓Despite being a city with the biggest number

f malls, people in Jabodetabek actually visit

malls less often than counterparts in Surabaya and Denpasar. ✓With an average of 2.7 visits/month, Jabodetabek residents lag behind Surabaya (3.1) and Denpasar (3.0).

OVERALL

SLIDE 7

7 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 7 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

AVERAGE VISITS TO MALLS SES & GENDER

3.5 3.0 3.5 2.2 4.2 2.0 2.7 2.8 3.1 0.0 1.0 2.0 3.0 4.0 5.0 Jabodetabek Surabaya Denpasar

Average mall visits/month - SES Base = all

A+ A B 2.9 4.0 3.0 2.6 2.3 3.0 0.0 1.0 2.0 3.0 4.0 5.0 Jabodetabek Surabaya Denpasar

Average mall visits/month - Gender Base = all

Man Woman

When it comes to SES, Jabodetabek shares similarities with Denpasar where SES A+ visits malls most

ften (both 3.5 times/month). While in Surabaya, SES A is by far the most frequent mall visitors (4.2).

For gender, one thing stands out: generally men visit malls more often than women, except for Denpasar where the frequency is roughly the same.

SLIDE 8

8 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 8 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136

AVERAGE VISITS TO MALLS AGE

2.7 3.1 3.0 2.5 3.0 2.3 2.7 4.3 3.6 3.0 2.8 3.2 2.6 2.2 2.7 0.0 1.0 2.0 3.0 4.0 5.0 Jabodetabek Surabaya Denpasar

Average mall visits/month - Age Base = all

Total 13 to 17 years 18 to 24 years 25 to 34 years 35 to 44 years

In Jakarta, practically there is not much difference between age groups when it comes to mall visits. But In Surabaya, those aged 18 to 24 years old frequent malls much more often than other age groups (4.3). The same trend also happens in Denpasar with this age group visiting malls most often (3.6).