MALLS BOI LABS BOI – Research Services
BRAND AWARENESS JABODETABEK Brand awareness - Jabodetabek n=150, base = customers in Jabodetabek area 80% 73% 62% 55% 60% 50% 50% 48% 48% 46% 46% 35% 40% 29% Aided 24% 23% 20% 20% Unaided 16% 20% 8% TOM 4% 4% 3% 2% 0% No malls scores above 80% aided awareness most likely due to the large number of malls in Jabodetabek area. Overall, Mall Kelapa Gading is the most well-known mall in Jabodetabek with 73% aided awareness. In addition it also leads in top of mind (20%) followed closely by Plaza Senayan (16%). 2 2 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
BRAND AWARENESS SURABAYA Brand awareness - Surabaya n=25, base = customers in Surabaya 100% 100% 100% 100% 100% 92% 92% 88% 80% Aided 60% Unaided TOM 40% 20% 8% 4% 0% Tunjungan Plaza Galaxy Mall Grand City Everybody in Surabaya knows all the big malls. Although Tunjungan Plaza, one of the most iconic malls in Surabaya is far ahead in top of mind (88%). 3 3 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
BRAND AWARENESS DENPASAR Brand awareness - Denpasar n=50, base = customers in Denpasar 98% 98% 96% 100% 87% 85% 80% 67% 60% Aided Unaided 40% 40% 33% TOM 17% 20% 0% Beachwalk Discovery Shopping Mall Mal Bali Galeria Beachwalk and Discovery Shopping Mall are the most popular malls in Denpasar. The 2 malls are toe-to-toe in termas of awareness, with Beachwalk scoring slightly higher in aided, unaided and top of mind. 4 4 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
MOST VISITED MALSS JABODETABEK Malls most often visited - Jabodetabek ✓ Not only leading in terms of awareness, Mall Kelapa Gading is also the most Mall Kelapa Gading 1.9 frequently visited. ✓ While Gandaria City, although less well Gandaria City 1.8 known, seems to have its own loyal Pondok Indah Mall 1.6 following with visitors going to the mall 1.8 times/month. Summarecon Mall Bekasi 1.6 ✓ In Denpasar, the Discovery Shopping mall, despite being slightly less known than Discovey Shopping Mall 2.1 Beachwalk, is actually the most frequently visited (2.1). Mal Bali Galeria 1.4 ✓ In Surabaya, true to its reputation as Beach walk 1.4 Surabaya’s main mall, Tunjungan Plaza is the most popular mall to go to. Tunjungan Plaza 2.0 Grand City 1.6 Galaxy Mall 1.1 0.0 1.0 2.0 3.0 5 5 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
AVERAGE VISITS TO MALLS OVERALL ✓ Despite being a city with the biggest number Average mall visits/month Base = all of malls, people in Jabodetabek actually visit 4.0 malls less often than counterparts in Surabaya and Denpasar. ✓ With an average of 2.7 visits/month, Jabodetabek residents lag behind Surabaya (3.1) and Denpasar (3.0). 3.1 3.0 3.0 2.7 2.0 Jabodetabek Surabaya Denpasar 6 6 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
AVERAGE VISITS TO MALLS SES & GENDER Average mall visits/month - SES Average mall visits/month - Gender Base = all Base = all 5.0 5.0 4.2 4.0 4.0 4.0 3.5 3.5 3.1 3.0 3.0 3.0 2.9 2.8 3.0 2.7 3.0 2.6 A+ Man 2.2 2.3 2.0 A Woman 2.0 2.0 B 1.0 1.0 0.0 0.0 Jabodetabek Surabaya Denpasar Jabodetabek Surabaya Denpasar When it comes to SES, Jabodetabek shares similarities with Denpasar where SES A+ visits malls most often (both 3.5 times/month). While in Surabaya, SES A is by far the most frequent mall visitors (4.2). For gender, one thing stands out: generally men visit malls more often than women, except for Denpasar where the frequency is roughly the same. 7 7 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
AVERAGE VISITS TO MALLS AGE Average mall visits/month - Age Base = all 5.0 4.3 4.0 3.6 3.2 3.1 Total 3.0 3.0 3.0 2.8 2.7 3.0 2.7 2.7 2.6 13 to 17 years 2.5 2.3 2.2 18 to 24 years 2.0 25 to 34 years 35 to 44 years 1.0 0.0 Jabodetabek Surabaya Denpasar In Jakarta, practically there is not much difference between age groups when it comes to mall visits. But In Surabaya, those aged 18 to 24 years old frequent malls much more often than other age groups (4.3). The same trend also happens in Denpasar with this age group visiting malls most often (3.6). 8 8 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136 PT BOI Raja Sedjahtera | www.boi-rs.com | +62 21 7202 136
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