Orchard Rd. As Singapores premier shopping belt , Orchard Road is a - - PowerPoint PPT Presentation
Orchard Rd. As Singapores premier shopping belt , Orchard Road is a vibrant and exciting street lined with shopping malls, hotels, and food and beverage offerings. Orchard Road is developed under the central region in Master Plan planned
As Singapore’s premier shopping belt, Orchard Road is a vibrant and exciting street lined with shopping malls, hotels, and food and beverage offerings. Orchard Road underwent a $40 million rejuvenation with the planned landscape and infrastructural enhancements under Master Plan 2008 Orchard Road is developed under the central region in Master Plan planned by the Urban Redevelopment Authority (URA)
Distinctive Districts Bras Basah.Bugis is a lively Arts, Learning and Heritage district. Enhancements along Queen Street and Waterloo Street will provide more spaces for street-based activities and improve the walkability of the area. CENTRAL AREA The Central Area is envisioned as a well-connected and walkable global city centre with abundant job and business opportunities and endless options for leisure. It is an area of strong local identity and rich built heritage, and provides a variety of housing options within an attractive environment where work and play are close by. Orchard Road is Singapore’s premier shopping street. Upcoming shopping malls and improvements to pedestrian connectivity are set to make it an even more attractive shopping destination Singapore River is a charming, historic waterfront precinct with a thriving nightlife. It promises to deliver more delightful experiences with new place management initiatives. The Central Business District (CBD) is the prime office district of Singapore, with a mix of supporting retail, residential and hotel uses. The CBD will extend further into Marina Bay, which is planned as a vibrant and sustainable mixed-use precinct. The Civic District was Singapore’s early administrative and cultural centre, and is home to many historic buildings now reused for arts and cultural facilities. Improved pedestrian connectivity and enhancements to public spaces will strengthen its position as Singapore’s Civic and Cultural District.
Components About the case study (a) Orchard Road About the location of the case study (a) central region Activity/use The connectivity of spaces in Orchard road which is vertical and linear diffuse to the open space The central region has a mixture of activities such as mix, vehicular and pedestrian Mixed land use Yes Yes Linear type Yes No Vertical type Yes No
Contextual study
Movement pattern Traffic Yes Yes Pedestrian Yes Yes Linear/mix Yes Yes Built form typology In the central region, Orchard road act as the centre point of the typology Orchard road has a linear organization which is shown by the arrangement of the building. Point No Yes Linear Yes No
Open space typology The open spaces in Orchard road is arrange in linear form due to the outdoor refreshment areas along the building. Residential areas in centre region creates enclosed typology. Linear Yes No Enclosed No Yes
ABOUT ORCHARD ROAD Orchard Road is a 2.2km one-way street central region of Singapore and stretches from TanglinRoad / Grange Road to Dhoby Ghaut. Historical Context in the 1830s, Orchard Road area was the scene of gambier and pepper plantations. Later, nutmeg plantations and fruit orchards dominated the area by 1846,The spread of houses soon reached up to Tank Road. One major sight during this period was a certain Mr. Orchard tending his garden, which helped endorse the road's name. By 1846, the Chinese had a large graveyard around what is now the Meritus Mandarin Hotel and Ngee Ann City In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. Early in the 1890s, His Majesty Somdetch Phra Paramindr Maha Chulalongkorn, the supreme King of Siam,
ABOUT ORCHARD ROAD Orchard Road is a 2.2km one-way street central region of Singapore and stretches from TanglinRoad / Grange Road to Dhoby Ghaut. Historical Context in the 1830s, Orchard Road area was the scene of gambier and pepper plantations. Later, nutmeg plantations and fruit orchards dominated the area by 1846,The spread of houses soon reached up to Tank Road. One major sight during this period was a certain Mr. helped endorse the road's name. By 1846, the Chinese had a large graveyard around what is In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. Early in the 1890s, His Majesty Somdetch Phra Paramindr Maha Chulalongkorn, the supreme King of Siam, acquired "Hurricane House" in the vicinity of Orchard Road
ABOUT ORCHARD ROAD Orchard Road is a 2.2km one-way street central region of Singapore and stretches from TanglinRoad / Grange Road to Dhoby Ghaut. Historical Context in the 1830s, Orchard Road area was the scene of gambier and pepper plantations. Later, nutmeg plantations and fruit orchards dominated the area by 1846,The spread of houses soon reached up to Tank Road. By 1846, the Chinese had a large graveyard around what is now the Meritus Mandarin Hotel and Ngee Ann City In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran.
In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. Early in the 1890s, His Majesty Somdetch Phra Paramindr Maha Chulalongkorn, the supreme King of Siam, acquired "Hurricane House" in the vicinity of Orchard Road
In 1900, much of Orchard Road was still a tree flanked dirt road.
In 1900, much of Orchard Road was still a tree flanked dirt road. On 30 March 1905, the Singapore Cold Storage opened their store to distribute food supplies. From the 1930s, Orchard Road became the new social magnet for the colonial city. The popular Orchard Market where Cuppage Plaza now sits, between Cuppage Road and Koek Road, provided fresh produce for residents until the mid-1960s. In 1958, C.K. Tang Department store opened, and was a prominent landmark with its Chinese styled roof.
In 1958, C.K. Tang Department store
with its Chinese styled roof. From the 1970s through to the 1980s, commercial and hotel development intensified resulting in the Mandarin Hotel (1973) with the "Top of the M" revolving restaurant that gives rare views of the road from the 39th floor and the pagoda-styled Singapore Marriott Hotel (formerly the Dynasty Hotel 1982) with links to C K Tang. Busy Orchard Road became a one-way street from 1974 with the introduction of the Orchard Road-Orchard Boulevard pair scheme.
Orchard Road recently underwent a $40 million
Enhancement works have created a more pleasant and congenial pedestrian experience for traversing from
another. By end of 2009, FROM BRANDED STREET TO BRANDED EXPERIENCE The New Orchard Road will have more than 40 shopping malls and
Urban Design Plan- Orchard Road
Issues
Singapore URA stressed the importance of taking into account the changing global trend in living and working patterns, variations in identify of urban neighbourhood and the strong sense of ‘islandness’ in the concept plan 2001
Objective/ Vision
enhance dynamism in building envelope design enhance pedestrian engagement with retail spaces
Singapore’s Orchard Road has come to stand alongside Tokyo’s Omotesando, Paris’ Champs Elysees and New York’s Fifth Avenue as a shopping district of world renown. But the architectonics and spatial history of Orchard Road is distinctive and demands a unique discussion in the history of retail space The roles of architecture and urbanism serve as transformative readings of this history. The architecture and planning of Orchard Road as retail hub must accommodate change; it must form a dynamic foundation for the confluence of individual, social and economic transformation. Singapore Tourism Board (STB) and Urban Redevelopment Authority (URA) programmes have been ‘initiated to directly address and engage such dynamism.
To enhance dynamism in building envelope design To enhance pedestrian engagement with retail spaces Built form/ Open spaces Movement pattern activites
To enhance dynamism in building envelope design
Built form An Attractive and Vibrant Streetscape Form and Massing By encouraging innovative design, varied building forms, public spaces and various active uses along the Orchard Road pedestrian mall. The overall building form and massing of individual buildings is to consider how the building will be viewed as well as impact views from major approaches, key open spaces, and the pedestrian mall. The design of the building form and massing, together with the architectural treatment, is considering the scale, form and architectural expression of the surrounding buildings To enhance dynamism in building envelope design
Building Height In general, the overall building height is higher around Orchard MRT station, marking the gateway to Orchard Road. The building heights step down towards the Somerset and Tanglin Road areas To enhance dynamism in building envelope design
Through detailed 3D modelling work, we were able to define the structure’s geometry, enabling the use of the single-shell construction technique. The façade provides support to the
structures, the architectural intent was achieved. To offer a colourful, dynamic and multi-dimensional pedestrian experience Arup developed the technical design requirements for a high-resolution LED and low resolution lighting display for the façade.
To enhance dynamism in building envelope design Roofscape The roof areas of both the high-rise and low-rise parts of developments are to be considered as the “fifth” elevations an designed to complement the overall form, massing and architectural treatment of each development and articulated to contribute to the skyline profile. The roofs are designed to be usable outdoor spaces.
Night Lighting All developments are strongly encouraged to include night lighting that expresses the architectural design and building form to contribute to the vibrancy and variety of the streetscape. To enhance dynamism in building envelope design
Movement pattern To maintain an attractive streetscape, any above-grade car park and service areas, including refuse bin centres, loading /unloading bays and vehicle ingress/ egress, storage lane(s), and vehicular drop-offs/ lay- bys, etc are to be fully integrated within the
screened from above and on all sides. Sufficient holding bays for the vehicular access points to the car parks and service areas are to be provided within the development to ensure the smooth flow of vehicles along adjacent roads. To enhance dynamism in building envelope design
Before and After: Transformation of driveway in front of Mandarin Hotel into Pedestrian Mall.
Activities Residential, commercial, retail and entertainment components are integrated in
pedestrian friendly, sheltered pathway that link the entire environment. The quality of mixed-use public realm with retail, dining and vibrant communal spaces is vital as successful in creating environments that people want to live and work in. To enhance dynamism in building envelope design
Shop Dine Stay Art Gallery Medical center ION Orchard Paragon Wisma Atria The Heeren Iggy's Lawry's The Prime Rib Les Amis LP + TETSU Four Seasons S'pore Goodwood Park Hotel Grand Hyatt S'pore Paragon Medical Center Lescalier Gallery
To enhance pedestrian engagement with retail spaces
To enhance pedestrian engagement with retail spaces Built form Building Setback and Building Edge Orchard Road has a signature image of a wide tropical boulevard flanked by trees and buildings that reinforce and define the street by relating to a common building set-back line. Façade Articulations and Urban Verandahs are allowed to project into the building setback area to create more interesting and varied building frontages.
Façade Articulations are projections from the building façade within the 7.6m or 11.6m buffer along Orchard Road, Scotts Road and Grange Road in the Orchard Planning Area. Façade Articulations are allowed to project 4.0m from the existing building line. However projections beyond 4.0m up to a maximum of 7.5m at specific locations can be considered subject to design evaluation . Urban Verandah is an unenclosed extension from the front façade of a building. Urban Verandahs are to be located above the 1st storey, which could support Outdoor Refreshment Areas (ORAs). The Urban Verandahs can be located
subject to design proposal. The Urban Verandah should connect to adjacent bus stops and covered walkways to form part of the pedestrian circulation network.
Activity Generating Uses (AGU), such as retail, food & beverage, entertainment, sports and recreation (such as gymnasiums and fitness centres, etc) and
the following locations:
streets pedestrian malls and public spaces; and
walkways at the basement levels of the developments. To enhance pedestrian engagement with retail spaces AGUs provided along Discovery Walk.
Outdoor Refreshment Areas Outdoor Refreshment Areas and Kiosks are encouraged at the first storey directly fronting onto the pedestrian mall, as well as within courtyards and
are adjacent to the public pedestrian network To enhance pedestrian engagement with retail spaces
Movement pattern Pedestrian Network Orchard Planning Area is planned as a pedestrian-friendly area via a comprehensive pedestrian network at the 1st storey, basement, and 2nd storey. This network provides convenient, comfortable, and seamless connections between developments, transport facilities, and key spaces and attractions, and ensures all-weather comfort. To enhance pedestrian engagement with retail spaces
The at-grade pedestrian network is augmented by covered walkways that provide all-weather protected pedestrian routes. The covered walkways function as public
at all times.
The Underground Pedestrian Network (UPN) complements the 1st storey pedestrian network and provides direct connection to Rapid Transit System (RTS) stations.
The Elevated Pedestrian Network complements the at-grade and underground pedestrian network to provide seamless connectivity between developments. Building owners and developers are encouraged to provide elevated links to connect between buildings. To enhance pedestrian engagement with retail spaces
Through-block link at 313@Somerset, connecting the Somerset MRT station to Orchard Road.
Activities Activity-Generating Use Selected sites along Orchard Road incorporate public spaces within the private developments to provide space to support activities that contribute to the vibrancy of the street. These public spaces are designed to be conducive for the staging of events, be well-integrated with adjacent open and covered walkways, and are to be publicly accessible at all times. To enhance pedestrian engagement with retail spaces
Open spaces
The open spaces have been fully utilized to engage the pedestrian The application of
area as private open spaces to engage pedestrian to retail spaces The planning of
interval of buildings to engage the experiences of grand boulevard The interconnection of covered walkway under façade articulation and urban verandah with pedestrian walkway and outdoor refreshment area
Tree flanked walkway Covered walkway Outdoor refreshment area Outdoor refreshment area
The urban development of orchard road is pushing toward the transformation of Singapore into a global trend of living and working pattern. The URA stressed the importance of variation in identify of urban neighbourhood and transform Orchard road into a premier shopping street Achieve visual connectivity by variation in geometries of the building and urban form. Maximizing space by setting up planning guidelines for all the spaces including open space All the vision and objectives set in master plan 2008 have been achieved successfully. The future planning of Orchard Road has reached a stagnant stage where too little spaces available for future development, enhancements are the only option for future planning at the moment The development into global trend causing the lack of cultural development in the street
The long-term persistence of development toward the initial targeted planning have achieved a recognizable
holistic development of the street.
From nothing to everything, what can it be after everything.