AERONAUTICS - MOUNTAINS - - - PowerPoint PPT Presentation

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

WHY PAU--PYRENEES DESTINATION MARKET ANALYSIS SUPPORT CONTACTS

WHY PAU-PYRENEES ?

ACCESS THE HIGHEST YIELD MARKET IN SOUTH WEST

• US$0.36 cents on average

STRONG BUSINESS BECOMES LEISURE

• 63% business passengers
• Developing Business Tourism
• Strong leisure products

CAPTURE MARKET SHARES

• Satisfy wealthy local demand
• Limit leakage to airports over 2h away

NEW MARKET OPPORTUNITIES

• Pau region companies’ Business destinations
• UK, Netherlands, Belgium, Germany, Italy, Spain
• Ski & Mountains, Pilgrimage passengers to Lourdes
• Charter to Mediterranean destinations, Morocco,

Canary Islands, Portugal

ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 3

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS SUPPORT CONTACTS

AFFLUENT MARKET & BUSINESS CITY

ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 4

1,000,000 inhabitants in catchment area (60 mins) Highest GDP per capita regionally

• Higher education & higher income population
• €22,723 average net income

Best employment rate & salary levels

• Unemployment 1.5 points lower than national average
• Affluent population

Top Tier Companies headquartered or present in the region

• Petrochem, Aeronautics, Food Production
• Multi-million travel budgets each
• Top 5 companies in Pau employ 10,000 people
• High demand for international destinations

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS SUPPORT CONTACTS

STRONG LEISURE PRODUCT

ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 5

HERITAGE CITY LOURDES JURANCON NATIONAL STUD ATLANTIC OCEAN PYRENEES GASCONY BÉARN COUNTRY CASINO

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS SUPPORT CONTACTS

A UNIQUE EXPERIENCE IN PAU

WHITE WATER SPORT CENTER HIKING SKIING PELOTA PIC DU MIDI ECO TOURISM HORSE RACES WINE WAREHOUSES GASTRONOMY

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS SUPPORT CONTACTS

EXCITING ANNUAL EVENTS

ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 7

FESTIVALS GOLF TOUR DE FRANCE GRAND PRIX INTERNATIONAL HORSE TRIAL **** PILGRIMAGE

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS SUPPORT CONTACTS

MEMBER OF HISTORIC CONGRES CENTRES OF EUROPE (HCCE)

CONGRES & EXHIBITION CENTRES

LE PALAIS BEAUMONT LE PARC DES EXPOSITIONS LE ZÉNITH-PYRÉNÉES A HERITAGE CONGRES CENTER IN THE CITY 8 500 M² 12,000 M² 3 202 SEATS

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS SUPPORT CONTACTS

HOTELS

110      160     560   550   

2 200

ROOMS

WITH

555

AT WAKLING DISTANCE FROM THE CITY CENTRE

408 IN HOLIDAY RESORTS

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

SUPPORT CONTACTS DESTINATION WHY PAU-PYRENEES? MARKET ANALYSIS

SIGNIFICANT SUPPORT PACKAGE AVAILABLE

ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 10

REDUCED AIRPORT& HANDLING CHARGES

Up to 70% on Year 1

MARKETING & PR SUPPORT

Campaign funds & billposting

WEB & SOCIAL MEDIA STRATEGY

20,000 visitors per month

CONTACT LOCAL CORPORATIONS

Facilitate Sales & Relationship

NEW ROUTE SUPPORT PACK

Sponsors:

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

CONTACTS

Jean-Luc Cohen Airport Director Email: jl-cohen@pau.aeroport.fr Tel: +33 5 59 33 33 12 Aurelia Moniot Communication & Marketing Executive Email: a-moniot@pau.aeroport.fr Tel: +33 5 59 33 53 27

Operator : CCI Pau-Béarn Owner : Syndicat mixte de l'aéroport Pau-Pyrénées Route de l'Aéroport 64230 Uzein France Prepared by IATA code : PUF ICAO code : LFBP

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE