Advanced Social Media Advertising & Strategies Overview Masars - PowerPoint PPT Presentation

Advanced Social Media Advertising & Strategies

Overview

Masar’s training courses are developed in alignment with the latest industry trends, to help current and aspiring Digital Marketers achieve their marketing objectives through digital technologies. The course teaches you how to enable your marketing activities, achieve profitable acquisitions and retention of your target audience using online marketing.

Maher Nammari Maher Nammari, founder of Masar, is a digital marketing expert with vast experience in Digital Marketing and Social Media. He worked closely with more than 50 businesses internationally and across the Middle East. Mastering different marketing aspects to identify and achieve both online and business objectives. maher@masar.me ฀+962 799 406 333 https://www.linkedin.com/in/mnammari

Who Should Attend?

Who Should Attend? 1- Students from any major looking to explore online Marketing as a career 2- Middle and senior-level managers from marketing, e-commerce, web-design, sales and operations, strategic planning, and general man- agement 3- Senior technology and information managers who support market- ing, online business programs, product, brand, online marketing, and advertising managers 4- Finance managers responsible for customer profitability measure- ments and analysis sales and service managers 5- Entrepreneurs and business owners looking to maximize their mar- keting budget

Course Content

Strategy & Planning Social Media Plan Digital Marketing Mix, Budgeting & ROI Marketing Automation Platforms

Lead Generation & Management Lead Funnel Lead Generation Lead Nurturing Lead Scoring (Lead Conversion) Lead Management

Social Media Marketing (SMM) Social Media Platforms Social Media Campaigns Social Media Advertising Social Listening Social Media Analytics Platforms Social Media Management Platforms Regulations

Campaign Marketing Campaign Building Campaign Management Bid Management Campaign review and conversion tracking Campaign Tracking Campaign Marketing Management Tools Campaign Marketing

Analysis & Reporting Introduction to Analytics Audience Analysis Conversions Overview Best Practices for Web Analytics

Content Marketing Content Marketing Principles & Tactics Content Marketing KPIs Content Marketing Stages: 1- Reach 2- Engagement 3- Closure Retention Marketing Conversion Metrics Intellectual Property & Copywriting

EXAM & CERTIFICATION

CERTIFICATION All participants will receive a training completion certificate