Acknowledgment to Country I would like to acknowledge the traditional custodians of the land on which we are meeting. I also would like to acknowledge elders from the past, the present and the emerging. 1
Using social media to assess spatial and temporal patterns of use: Investigating what makes a Jesse Raneng cities identity? Prof. Catherine Pickering
01 Introduction 01 02 03 3
Definitions v City image: An image of a location which is generated via public perceptions v Volunteered Geographical Information (VGI): Publically available spatial data 01 that is contributed freely by volunteers 02 v Application Program Interface (API): The creation of an application that accesses data 03 4
Social Media Data: Flickr Data Base 1. Social media big - participants 2. Colossal amount of user created content 01 3. Communication amongst people independent of researchers 02 4. Virtual communities, virtual landscapes 03 5
What can we learn from Flickr? How can this benefit research? Information on sociocultural dimensions of natural areas (Cultural Ecosystem Services) 01 1. Recreational and tourism v Over 90 million monthly users 2. Image/ Aesthetics v 1 million average daily uploads 3. Existence 02 v 75 million+ registered 4. Cultural/history photographers 5. Personal history 6. Spiritual 03 v 7 billion+ Flickr API requests (Flickr 2019) 6
Considerations with Big Data Usage 1. What data/databases already Benefits exist? • Lots of data >75 million photographers from 2. What are their limits? 63 countries, 6.5 billion available images • Can access metadata (when and where 3. What data can be accessed and image taken, when posted, by whom, tags, how? 01 etc.) 4. What are the privacy/ethics/ • Many images have geo-data (increasing with property rights of the data? use of smartphone images) 02 5. How can we add value to the Limitations data in our database? 6. How to display/analyse the data? • Limited data can only addresses some issues 03 7. What does it mean – data to • Can only be accessed by individuals that information? utilise social media • Users can display different characteristics online compared to in person 7
02 Thesis Research 01 02 03 8
Background Rationale City Id Ci y Iden en<ty y I’m m from m v Population Growth & Expanding Cities Flickr Fl v Planners role in creating popular landscapes Pr Provides vides Liveable Liv eable 01 Insigh In sights s Spaces Spac v Public identity and the influence of city image Planning Planning Thes Th esis T Top opic c Social So ial Me Media dia 02 v Public engagement and the use of User User Tr Tradi<onal traditional methods: Limitations and benefits Cr Crea eated ed Metho Me thods ds Conten Con ent v User created content from volunteer 03 geographical information (Rado 2011) Public Public Engageme ment v Example: The Spit Master Plan 9
Research Question What makes a location popular, and how does this influence the city’s identity? Thesis Research Aims Thesis Research Questions 01 v What insights can be gained from 1. What is city identity, and why is it analysing social media data? important to planners? v What kind of information does Flickr data 2. How does a locations image differ 02 provide on the identity of the City of Gold between locals and tourists? Coast? 3. How does user created content from v Identifying associated characteristics of an online community associate their locations including land features and 03 aesthetic value of the City of Gold uses Coast? v Utilising Flickr hotspot clusters to analyse land features 10
Count of Fl Flickr Ima mages 100m m square grid Flickr Data Results Ima mage Distribu<on (count = = 1 Ima mage) The S Th e Spit & & Br Broa oadwater er Data collection and presentation 1. 43,000 images in total from Flickr that include geographical information attached Surf Surfers s Par aradise adise 01 2. Image 1 includes data at a large scale (per square Kilometre) 3. Image 2 includes data at a smaller scale 02 (100m per square grid) 4. Image 3 focuses on more data rich areas for closer examination 03 Spring Brook Spring k Na<o a<onal nal Park ark Burlei Bu eigh Hea Heads Na Na<on onal P Park k 11
Land Feature Overlays t Specific Locations v Targeted hotspots v Popular areas with 01 high amounts of images v Various overlays 02 can be adapted 03 12
Flickr Images found within Open Space Layers Possible Categories: v Landform (Council zoning) v Infrastructure (Urban intensity) 01 v Open space & Parks (Recreational and conservation use) 02 v Waterways and Waterfalls v Beaches 03 v Resorts 13
What was the Most Popular Images? 2. High-rise 59,394 Views 1. Wildlife 76,486 Views I’m m from m Fl Flickr 3. Social 47,908 Views 01 02 5. Ficus Fig 41,218 Views 4.Cityscape Sunrise 44,478 Views 03 14 (Flickr 2019)
Results similar to community survey: The Spit, City of Gold Coast Marine tourism including whale Survey Question: Tourism What do you currently value about The Spit? Infrastructure – roads, pathways Conserva<on and Environment Shopping 01 Hospitality – restaurants and dinning Recrea<on seaway (diving, Recrea<on - cycling Online survey Fitness and recrea<on – swimming Pop-up consulta<on Tourism a[rac<ons and ac<vi<es Image content 02 Local business – fresh seafood and Recrea<on – fishing Recent study conducted by Prof. Catherine Recrea<on – dog walking Pickering, Prof. Jason Byrne, Montannia Recrea<on - walking Chabau-Gibson and Jesse Raneng 03 Recrea<on - surfing (The Southport Spit Master Plan Consultation Report Parks 2018) Recrea<on – boa<ng, sailing Recrea<on – use of marine Fitness and recrea<on Beach environment 15 0 20 40 60 80
03 Summary 01 02 03 16
Discussion v Flickr data can provide insights into social medias contribution to pubic engagement 01 v Image distribution for specific land features, and final revision of case study aims to match what has been able to be completed 02 v Reflection of most important information and for whom v Reflection on how this method can be used beyond this current 03 research and can be applied in a range of planning contexts 17
What Does the Future Hold? v Completion of honours thesis – March, 2020 01 v Meeting with local authority - City of Gold Coast Council v Formulation of Publication 02 v Continuation of research – PHD 03 18
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