acceptance of others and nd our urselves elves as we are has - - PowerPoint PPT Presentation

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acceptance of others and nd our urselves
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acceptance of others and nd our urselves elves as we are has - - PowerPoint PPT Presentation

Oct 18, 2023 386 likes •559 views

5,00 ,000,0 0,000 00 citizens, 1,000,000 students, 500 500 schools, 100 Mayors, 30 100 30 global celebrities, 10 100 mi 0 milli llion on reach celebrating EVERYONEs unique individuality A GLOBAL PHENOMENON A campaign built on an

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5,00 ,000,0 0,000 00 citizens, 1,000,000 students, 500 500 schools, 100 100 Mayors, 30 30 global celebrities, 10 100 mi 0 milli llion

  • n reach

celebrating EVERYONE’s unique individuality A GLOBAL PHENOMENON

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A campaign built on an inclusive message of

“acceptance of others – and nd

  • ur

urselves elves – as we are” has

touched a chord around the globe – and made Everyone Matters a ph phenome menon non. World-famous celebrities have joined us, like Paul McCartney, Hugh Jackman, Ellen DeGeneres, Daniel Craig, Nicole Kidman, George Clooney, Kevin Spacey, Christina Aguilera.

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Schools in 6 co

countries ntries

and 21

21 U.S. U.S. st state tes s

  • rganized

“Everyone Matters Day” in 2015.

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Albuquerque, Arlington, Atlanta, Austin, Boston, Buffalo, Calgary, Cardiff, Charlotte, Chesapeake, Chicago, Columbus, Durham, Fargo, Fort Worth, Glasgow, Houston, Huntington, Indianapolis, Jackson Township, Kansas City, Las Vegas, Lexington, London, Long Beach, Louisville, Madison, Manassas, Miami, Milwaukee, Mississauga, Mountain View, Nashville, Newark, Niagara-

  • n-the-Lake, Orlando, Philadelphia, Phoenix, Plano, Portland, Reno, Rio

Rancho, San Antonio, Springfield, Sydney, Tampa, Victoria

50 Mayors

joined

“Everyone Matters Day” 2015

celebrating with their citizens that

EVERYONE’s UNIQUENESS

contributes

to their city’s VITALITY ALITY

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Social Media that breaks through

the clutter to engage millions

because of our singular message: Everyone Matters. Facebook followers

Near 200,000

Google search engine footprint

70 MILLION

YouTube views

Near 10 MILLION

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and nd we we in invi vite te yo you to u to jo join n us us fo for 20 2015 15-2016 2016

Rea eachi hing ng mi

mill llions ions of yo yout uth h 8 to 25

directly via 500 0 partici icipatin ating schools

  • ls
  • elementary through university

10 100 Ma 0 Mayo yors rs & thei

eir r citizens zens

jointly proclaiming “Everyone Matters Day” April, 2015

300,000+ 00,000+ engaged engaged social social

med edia followers lowers,

, and viral l videos eos reach chin ing g nearl rly y 2 million

  • n

Shortvid competition, #BeW

eWhoYouA hoYouAre re,

with majo jor cele lebrity rity and media partner er

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  • Ages 13 to 28:

Elementary, middle and high school, and universities

  • 1 million students

receive direct impressions in engagements, posters on corridors and classrooms - School Assembly, Kindness Matters, Youth Ambassador

  • U.S. and global

Fall 2015 through Spring 2016

On-site branding at 500 Schools

engaging millions of kids that they matter.

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  • Instagram - #IAM

selfies

  • #UMatter2Me Tweets
  • Branded “Youth

Ambassador” online profiles and videos

  • YouTube personal

P.O.V. videos

  • Themed engagements

around Acceptance, Forgiveness, #IAM/you are, Kindness

Ongoing Social Media conversations from

kids at the 500 schools reaching more millions of kids

Fall 2015 through Spring 2016

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And our

Tentpole Global Event:

April 2, 2015

“Everyone Matters Day”

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A Projected 100 Cities with Mayors (and other famous people!) affirming EVERYONE’s value to their community with

receptions, street fairs, proclamations, posting #IAM

selfies on social media & inviting residents to upload their

  • wn, school visits, generating win-win media coverage
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Global Citizens celebrate their Unique Individuality

  • n a co-branded platform!

Be part of the #IAM selfies phenomenon as

Thousands across the globe

upload their selfies affirming their Individuality - on social media platforms & sponsored dedicated platform

Co-present

  • ur Signature

Social Media Sensation

#IAM

Selfie campaign

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James Corden name and image for illustration purposes only

And a yet-to-be-scheduled event …. Co-present: Funny Short Video Challenge

with potent viral potential.

  • Potential for 1

million+ views

for popular content

  • Major celebrity &

media partner support

  • Brand bumper intro/

extro on winning

content

  • Original Submissions

showcase individuality

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Sponsorship Opportunities

Millions of School Kids

In-School & Social Media Branding

#BeWhoYouAre

Short Video Global Challenge

Everyone Matters Day

April 19, 2016

The #IAM Selfie

Global Social Media Sensation

100 Cities Celebration

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Millions of School Kids 6 to 25

Social Media & On-Site Branding

Social Media branding includes:

  • Kindness Tweets
  • #IAM photos online
  • School pages online
  • In-school content posted
  • nline

In-school branding includes:

  • School Assembly
  • Everyone Matters Tree
  • Kindness Matters Challenge
  • Celebrating Individuality event
  • Youth Ambassador
  • Bracelets/ Posters/ Toolkits/ #IAM sheets

#BeWhoYouAre

Global Short Video Challenge

includes:

  • Sponsor ID, Web banner ID, Video Bumper logo,
  • Video Extro credit, First rights to premiere broadcast
  • Rights to co-host reception

Everyone Matters Day

April 19, 2016 includes:

  • Option to co-host

dedicated upload site

  • Option to create
  • n-site retail experience

with brand ID

  • Option to incentivize

selfie upload with discount or prize

  • Logo’ed #IAM sheet

includes:

  • Integration with Mayors:

Announcements, #IAM Selfies, school visit, public reception

  • Street Fair in select cities

#IAM selfies Global Campaign 100 Cities Global Celebration

All-inclusive Presenting Sponsor

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SLIDE 15

With Matching Grant from

The PVBLIC FOUNDATION works with important social impact campaigns. They match sponsor dollars with donated media including digital, online, print, billboard and others, amplifying the reach of the campaign. PVBLIC has been able to amplify existing media budgets by over 1000%.

Their current campaigns include:

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Contact:

HeathCli

thCliff ff Roth thman an

President, Everyone Matters

(323) 666-6646 heathcliff@everyone-matters.com

Greg eg Bloom

Bloom Connections

(720) 0) 364-5994 5994

greg@bl

greg@bloom

  • omconn

connect ections ions.com .com

Everyone Matters was founded by social entrepreneur and former journalist HeathCliff Rothman, whose previous global campaign was Film Your Issue, a youth-engagement issue-

  • riented video competition whose media and

corporate partners and jurists over seven years included Barack Obama Walter Cronkite, George Clooney, Anderson Cooper, Tom Brokaw, YouTube, Microsoft, Yahoo!, Toshiba, Sony Pictures Corporation, USA TODAY, MTV , MSNBC, MySpace and AOL.

  • Mr. Rothman has contributed to Vanity Fair, New

York Times, O Oprah Magazine, GQ and others.