About Uplister Founded in February 2000 Based in San Francisco and - PowerPoint PPT Presentation

May 14, 2023 •237 likes •383 views

About Uplister Founded in February 2000 Based in San Francisco and Fremont, Ca. 28 people strong Executive team has history of success working together Expertise in music industry (EMI, Virgin), digital audio and gaming

About Uplister � Founded in February 2000 � Based in San Francisco and Fremont, Ca. � 28 people strong � Executive team has history of success working together � Expertise in music industry (EMI, Virgin), digital audio and gaming (Aureal), technology (Bell Labs, HP, Matsushita, One Touch Systems) � Funded by August Capital � $750 Million funds under management � Only take lead investment � Portfolio companies sustain growth � Epinions, Evite, Listen.com, Telocity, Tumbleweed, TurboLinux
Two Key Questions When every song ever recorded is available at a click, you will have over 10 million listening choices. And how will you How will you decide consume and organize what to listen to? your music?
The Answers Playlists People
New Unit of Music � Playlist history � Radio � Set lists � Mix tapes � Playlists in the digital world � Track list � Selection and navigation � Vehicle for personal expression � music knowledge � tastes � genres � moods � experiences � feelings � geographies
Playmakers Who They Are What They Do � DJs � Playlist creators � Music insiders � Influence fans’ tastes and opinions � Expert users � Lead fashion trends � Early adopters
Playlists Today Record Stores Jukebox Fan Sites Apps Mixed Tapes/CDs Offline Radio Online Radio
Playlist Aggregation Record Stores Jukebox Fan Sites Apps Mixed Tapes/CDs Offline Radio Online Radio
The Uplister Playlist � Playlist swapping community where: � Playmakers post lists � Consumers discover new music � Third parties playlists are aggregated � Artists are promoted and catalog can be revived � Playlists become content!
Playlists Enable Purchases Playlists CD Purchases Subscription Models Music Music Downloads Streams
Uplister Partnership Model � The playlist as intellectual property Online Radio Advertising Market Research Retail E-Tailers Music 3rd Party Editorial Content ASP Labels
Uplister Roadmap � Release beta application (August) � Initial marketing to playmakers � Partner to obtain playlists � Broaden partnerships into content delivery � Diversify to other formats and devices

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