SLIDE 1
The Aerospace & Defense Forum November 1, 2012 1
Growing a Company in Challenging Times
About Pelican
More than 50 years of Product Innovation Leading global Manufacturer of Technical Packaging Solutions & Advanced Lighting Products 1,300+ employees worldwide $340M+ revenues P i t l h ld b B h C it l Privately held by Behrman Capital For more details: www.pelican.com
SLIDE 2 The Aerospace & Defense Forum November 1, 2012 2
Pelican has grown over the last 5 years
$350
$340 mm
$150 $200 $250 $300
Rest of world EMEA US Government US Consumer US Commercial
$118 mm
$‐ $50 $100 2006 2007 2008 2009 2010 2011
US Commercial
We were started by a diver
SLIDE 3
The Aerospace & Defense Forum November 1, 2012 3
Pelican’s Core Competency
Protecting All That You Value
Pro-Grade Flashlights
Safety Approved Tactical LED Dive RECOILTM Heads-Up Specialty and Heavy Duty Consumer
SLIDE 4 The Aerospace & Defense Forum November 1, 2012 4
Over seventy models of high-strength injection molded cases
Pelican & Pelican Storm Cases Pelican & Pelican Storm Cases
Innovative off-the-shelf and custom protection systems Lifetime Guarantee of Excellence
Achievement Milestones
2010 1976 1981 1997 2000 2004 1978 2006 2007 2008 2009 2011 2012
SLIDE 5 The Aerospace & Defense Forum November 1, 2012 5
Growth has resulted from four strategies
- Growth through acquisition
Growth through acquisition
- Growth by expanding product lines and from
Growth by expanding product lines and from new applications of existing products new applications of existing products
- Growth by expanding into new markets & new
Growth by expanding into new markets & new geographies geographies G th b k ti d di t ib ti G th b k ti d di t ib ti
- Growth by new marketing and distribution
Growth by new marketing and distribution
Growth has come in four ways
- Growth through acquisition
Growth through acquisition
- Growth by expanding product lines and from
Growth by expanding product lines and from new applications of existing products new applications of existing products
- Growth by expanding into new
Growth by expanding into new markets & new markets & new geographies geographies G th b k ti d di t ib ti G th b k ti d di t ib ti
- Growth by new marketing and distribution
Growth by new marketing and distribution
SLIDE 6 The Aerospace & Defense Forum November 1, 2012 6
Setting Strategies
Buy or Build
- Product Development & New Applications for
Product Development & New Applications for Current Products Current Products
Geographic Expansion
Technology Development
Global Acquisition Strategy
Strategic acquisitions:
- Pelican Australia 2008
- blue i (AALG) 2008
- Hardigg Industries 2009
Hardigg Industries 2009
SLIDE 7 The Aerospace & Defense Forum November 1, 2012 7
Adding sales offices and manufacturing facilities
We reach over 140 countries across the globe
Growth has come in four ways
- Growth through acquisition
Growth through acquisition
- Growth from expanding product lines and new
Growth from expanding product lines and new applications of existing products applications of existing products
- Growth by expanding into new
Growth by expanding into new markets & new markets & new geographies geographies G th b k ti d di t ib ti G th b k ti d di t ib ti
- Growth by new marketing and distribution
Growth by new marketing and distribution
SLIDE 8 The Aerospace & Defense Forum November 1, 2012 8
Global sales, Global sales, manufacturing manufacturing
Leaders in Protective Cases and Advanced Lighting
and customization and customization centers centers Expanding Product line: Expanding Product line:
- Watertight Protector Cases
Watertight Protector Cases
- Rugged Shipping Containers
Rugged Shipping Containers P G d Fl hli ht G d Fl hli ht
Pro-
Grade Flashlights
- Remote Area Lighting Systems
Remote Area Lighting Systems
Custom Solutions Custom Solutions Capabilities Capabilities
Experienced at converting industry standards
SLIDE 9 The Aerospace & Defense Forum November 1, 2012 9 Our Technical Packaging Expertise
- 1. Evaluation
- 2. Design/Engineering
- 3. First Article/Testing
- 4. Manufacturing
Sustainable Packaging
Wood Crates & Corrugated Boxes are inferior and create
Reusable Packaging provides better protection and attractive ROI expenses and waste ROI
SLIDE 10 The Aerospace & Defense Forum November 1, 2012 10 The Product Polypropylene or Polyethylene Materials
Reusable Packaging for Supply Chain Management
Injection or Roto-Molded Construction High-Quality Components Dustproof, Impact Resistant Stackable, Trackable Sustainable, Transportable, Secure Breathable and Watertight Options 400+ Off-The-Shelf Sizes Virtually Unlimited Custom Configurations
Reusable Packaging for Supply Chain Management
A Green Solution to Supply Chain Packaging
Pelican cases are a cost effective alternative to cardboard
Redeploy labor more efficiently Reduce waste and disposal
Contact Pelican for your free ROI analysis
costs Further enhance your Company’s image through sustainable practices
SLIDE 11 The Aerospace & Defense Forum November 1, 2012 11
ROI Example: Apple Computer
- Corrugated box & Styrofoam
Cost: $40.00 # of trips: 3 p Cost-per-use: $13.33
- Pelican #0370 & custom foam
Cost: $257.00 # of trips: unlimited Cost-per-use: 20 uses = $12.85 100 uses = $2.57 200 uses = $1.29 The Pelican case pays for itself and begins saving costs for Apple after only 20 trips
Pelican as a Service
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The Aerospace & Defense Forum November 1, 2012 12
Technology solutions provide real time information
Smart containers tracked globally with real time monitoring with real time monitoring
Remote Area Lighting Systems
Pelican-Rugged, Advanced LED and Safety Technology Nine systems – highly portable single head systems to high performance four-head systems Spot and diffused light options
SLIDE 13 The Aerospace & Defense Forum November 1, 2012 13
Consumer Flashlights & Lighting Systems Consumer Flashlights & Lighting Systems
Consumer Flashlights Consumer area lighting systems Mining Lights – Cap lamps
Growth has come in four ways
- Growth through acquisition
Growth through acquisition
- Growth by expanding product lines and from
Growth by expanding product lines and from new applications of existing products new applications of existing products
- Growth by expanding into new market
Growth by expanding into new markets & new s & new geographies geographies G th b k ti d di t ib ti G th b k ti d di t ib ti
- Growth by new marketing and distribution
Growth by new marketing and distribution
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The Aerospace & Defense Forum November 1, 2012 14
Key Markets We Serve
Military Federal Government Federal Government Healthcare Public Safety Industrial High Technology High Technology Law Enforcement Consumer
New Markets
Aviation
Commercial Milit
Medical Devices Transportation/Logistics
Military Commercial Military
p g Consumer Pro – Audio/Video
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The Aerospace & Defense Forum November 1, 2012 15
2012 Product Roadmap
Expanding in to new market verticals while maintaining focus on traditional markets
Consumer Electronics & Luggage Products Consumer Electronics & Luggage Products
5 x Hardback Series 5 x Hardback Series Luggage and Exoskeleton series
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The Aerospace & Defense Forum November 1, 2012 16
Bio Pharma
Pelican’s legendary protective case, cutting edge insulation technology and the latest phase change materials Two reusable parcel shippers launched in 2012. 12-15 SKU’s planned to launch in 2013 in 4 different sizes
Bio Pharma
Offered in either a purchase or pay- per-use rental model
Merck Harlem Holland Distribution Site Merck West Point, PA MFG. Site Pelican’s Virginia Service Center Pelican’s French Service Center Novartis, Basel, CH MFG site Novartis, Louisville, KY Distribution Site
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The Aerospace & Defense Forum November 1, 2012 17
Game/Fish Coolers Game/Fish Coolers
Durable high-end game coolers Built for active hunters/fishers 3 coolers launched in 2012 and 4 additional coolers planned for 2013 Additional colors planned for 2013
Pelican Hybrid Backpacks Pelican Hybrid Backpacks
A unique combination of Pelican’s hard case and Pelican s hard case and lightweight soft backpack material 4 Urban/Elite Backpacks launched in 2012 and another 5 Sport Backpacks planned 5 Sport Backpacks planned through rest of 2012
SLIDE 18 The Aerospace & Defense Forum November 1, 2012 18
Growth has come in four ways
- Growth through acquisition
Growth through acquisition
- Growth by expanding product lines and from
Growth by expanding product lines and from new applications of existing products new applications of existing products
- Growth by expanding into new markets & new
Growth by expanding into new markets & new geographies geographies G th b k ti d di t ib ti G th b k ti d di t ib ti
- Growth by new marketing and distribution
Growth by new marketing and distribution
Pelican ProGear Ecommerce Website Pelican ProGear Ecommerce Website
SLIDE 19 The Aerospace & Defense Forum November 1, 2012 19
Jeb Corliss – Grinding the Crack
Jeb Corliss - Grinding the Crack: http://www.youtube.com/watch?v=TWfph3iNC-k
http://www.youtube.com/watch?v=TWfph3iNC-k
New Marketing to Consumer – TV Advertising
http://www.youtube.com/watch?v=YBRCCaGkyiw
SLIDE 20 The Aerospace & Defense Forum November 1, 2012 20
New Marketing to Consumers
Shift from B2B to B2C Marketing Television Ads Print Ads in Consumer Magazines Internet & Social Media Ads
How we are doing it.
- Growth through acquisition
Growth through acquisition
- Growth by expanding product lines and from
Growth by expanding product lines and from new applications of existing products new applications of existing products
- Growth by expanding into new markets & new
Growth by expanding into new markets & new geographies geographies G th b k ti d di t ib ti G th b k ti d di t ib ti
- Growth by new marketing and distribution
Growth by new marketing and distribution
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The Aerospace & Defense Forum November 1, 2012 21
Thank you!
