A practical example: The adoption of a Travel Plan Strategy at a - - PowerPoint PPT Presentation
A practical example: The adoption of a Travel Plan Strategy at a Local Major Employer. Andrew Cann Suffolk Sustainable Transport Forum 9th November 2012 Before beginning, plan carefully Cicero Communications Introduction Formerly
A practical example: The adoption of a Travel Plan Strategy at a Local Major Employer.
Andrew Cann Suffolk Sustainable Transport Forum 9th November 2012
Before beginning, plan carefully
– Formerly Project Manager, Business Development at Hutchison Ports UK
– Survey findings – Postcode analysis – The strategy
– Buses – Rail – an example
– FSR S.106 commitments – Planning / transport policy – A120 road improvements – Crossrail Petitions – Felixstowe Branchline and Ipswich Yard rail enhancements – Remote rail works (ECML) / liaison with NR / DfT / ORR / RFG
– Trimley(s) Acoustic Barrier – Freight Travel Management Plan – Travel Plan Policy
Felixstowe South Reconfiguration (FSR)
Felixstowe South Reconfiguration (FSR)
*SOV = Single Occupancy Vehicle. The reduction of SOV modal share is the principal aim of most Travel Plans.
In order to hit the SOV target 697 FTE’s must use an alternative mode of
The Port of Felixstowe is located at the end of a 10 mile long peninsular - many ‘greener’ mode choices suit shorter distances. In order to get sufficient FTE’s to change mode of transport a far larger number of employees must change behaviour for some of the time. Two-thirds of the workforce must choose a non-SOV mode 40% of the time to hit our target. That is no-mean feat! This makes targeting of key audiences more granular, time- consuming and costly. The number of employees was set to increase from 2786 to 3056 over the period requiring an additional 68 FTE’s to change mode of transport Diurnal range of shift start and stop times prohibits some modes due to safety / security issues – walking / cycling at night? Varying start times make car sharing and public transport solutions difficult to achieve Seasonality / inclement weather. When it’s cold and your shift starts at 06:30 are you going to wait at a bus stop?
Postcode analysis quickly demonstrated a number of
the Felixstowe area – IP11 and IP10
within IP11 2 – within 1.7km
employees (758) live within cycling distance
33% of employees (898) live within Ipswich Opportunities for car- sharing and possibly public transport Other large concentrations at Kesgrave, Martlesham, Woodbridge and Harwich suitable for car-sharing
Reproduced by permission of Ordnance Survey on behalf of HMSO Ordnance survey licence number 100000000
But working from home has been ruled out………. We already identified through postcode analysis, the employee survey and cost/benefit analysis that the following Travel Plan elements would work best for the Felixstowe site: Working from home – cuts out any journey. Walking – minimal cost but limited opportunity Cycling – middling cost but some opportunity Car-sharing – higher cost but wider opportunity Public Transport ruled out at this stage.
300 exclusive parking spaces closer to buildings to be set up £10 Marks and Spencers vouchers for registering (1,500 registrations needed to deliver 300) FTE car sharers. Sign-up and learn lunches HPUK branded ‘liftshare’ software used with piggy-back on Suffolk Car-Share
New post. Travel-plan Coordinator with marketing budget
Additional £150,000 for on-port cycleways and walkways New Oracle HR system to incorporate cycle loans New bike shelters – close to buildings Promotion of walking cycle and health benefits through Occupational Health centre Promotion of well trodden’ routes to local employees Shower facilities Provision of visibility strips etc.
Fare policy must reward a ‘green’ choice For shift workers and ‘9 to 5’ers’ frequency is less of an issue but reliability is essential Speed of service a key issue – not too many stops They must be clean Staff must be polite and helpful So.. HPUK think buses should be quick, reliable, spotless and leave you with a warm glow after use. Is this too much to ask?
Before beginning, plan carefully
Andrew Cann, Cicero Communications andrew.cann@cicerocommunications.co.uk www.cicerocommunications.co.uk